Introducing G2’s PreSales Management Category
Presales departments are critical to progressing sales deals. They help ensure prospects understand the benefits of the product and address any technical concerns. But for years, presales leaders have been confined to spreadsheets and custom-built solutions to manage their department and personnel. Often, sales engineers are brought into deals on an ad hoc basis, with no formal structure for allocating resources, tracking activities, and assessing their impact on revenue.