# Best PR Firms - Page 9

## How Many PR Firms Products Does G2 Track?

**Total Products under this Category:** 347

### Category Stats (Jul 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings

_Last updated: July 12, 2026_

## How Does G2 Rank PR Firms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 900+ Authentic Reviews
- 347+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for PR Firms 
 ![G2 Grid® for PR Firms plotting products by satisfaction and market presence](https://www.g2.com/categories/pr-firms/grids.png?focus%5B%5D=1327244&focus%5B%5D=108932&focus%5B%5D=1381916&focus%5B%5D=27942&focus%5B%5D=1561034&focus%5B%5D=24274&focus%5B%5D=1173150&focus%5B%5D=22589)

Highlighted products: Baden Bower, PANBlast, PAN, Firecracker PR, OBA PR, Allison+Partners, Otter PR, and Ogilvy Public Relations.

Underlying data: [Grid® JSON](https://www.g2.com/categories/pr-firms/grids.json?focus%5B%5D=baden-bower&focus%5B%5D=panblast&focus%5B%5D=pan&focus%5B%5D=firecracker-pr&focus%5B%5D=oba-pr&focus%5B%5D=allison-partners&focus%5B%5D=otter-pr&focus%5B%5D=ogilvy-public-relations)

**Sponsored**

### Otter PR

Otter PR is a public relations firm that specializes in strategic media placements, reputation management, and enhancing executive visibility. Designed to assist businesses and individuals in effectively communicating their narratives, Otter PR employs a proprietary method known as OTR™ (Outreach, Trends, Relationships) to achieve consistent media results. This approach enables clients to navigate various challenges, from product launches to crisis management, ensuring their stories receive the attention they deserve. Targeting a diverse audience, Otter PR caters to both established brands and emerging entities across various industries. Its clientele includes prominent names such as Hilton, Anheuser-Busch, and Alibaba, as well as notable public figures like Mike Mandell and members of Congress. This broad spectrum of experience allows Otter PR to adapt its strategies to meet the unique needs of different sectors, whether in the corporate world, entertainment, or politics. The firm is particularly beneficial for organizations looking to scale their influence or enhance their public image in competitive markets. Key features of Otter PR include its strategic media placement capabilities, which leverage industry connections to secure valuable coverage in top-tier publications. The firm’s reputation management services help clients maintain a positive public image, addressing any potential issues before they escalate. Additionally, Otter PR focuses on executive visibility, ensuring that leaders are positioned as thought leaders within their fields. This multifaceted approach not only enhances brand recognition but also fosters trust and credibility among target audiences. The proprietary OTR™ method stands out as a differentiator in the public relations landscape. By emphasizing outreach to key media contacts, staying ahead of industry trends, and building strong relationships, Otter PR effectively amplifies its clients' messages. This method allows for tailored strategies that resonate with specific audiences, ultimately leading to greater engagement and impact. With a proven track record of success, Otter PR is well-equipped to help clients navigate the complexities of public relations in today’s fast-paced media environment.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=786&secure%5Bchosen_at%5D=2026-07-29T22%3A54%3A18Z&secure%5Bdisplayable_resource_id%5D=786&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=786&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1173150&secure%5Bresource_id%5D=786&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-firms%3Fpage%3D9&secure%5Btoken%5D=9c33881dcac317a4e81c499ca187d3c2a92b0e79e0a98bb5c870f0fb6f0e9cef&secure%5Burl%5D=https%3A%2F%2Fotterpublicrelations.com%2F&secure%5Burl_type%5D=book_demo)

### [BRG Communications](https://www.g2.com/products/brg-communications/reviews)

PR firm known for health, safety, wellness & social good campaigns that educate & ignite change.

#### Who Is the Company Behind BRG Communications?

- **Seller:** [BRG Communications](https://www.g2.com/sellers/brg-communications)
- **Year Founded:** 2001
- **HQ Location:** Alexandria, US
- **Twitter:** @BRGLiving  
860 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7bddd3af3f3bc8c6df76b0509e40a4db472df7a011d7cebf98efe4cf28a03e37&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrg-communications%2F&secure%5Burl_type%5D=linkedin_company_website)  
48 employees on LinkedIn®

### [Broadcast PR Service](https://www.g2.com/products/broadcast-pr-service/reviews)

As a dedicated broadcast PR agency, we are experts in securing broadcast PR opportunities. Working with PR agencies and in-house communications teams, we offer everything a brand needs to get on TV, on radio and online. We use our contacts, knowledge and video and podcast production skills to obtain high quality opportunities at regional, national and international levels.

#### Who Is the Company Behind Broadcast PR Service?

- **Seller:** [Shout Communications](https://www.g2.com/sellers/shout-communications)
- **Year Founded:** 2003
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d13c5693dd2d7f213e4213d1f375d77dad9ddeb8923d228ad4d868d7fbc74981&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fshout-communications-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Buchanan Public Relations](https://www.g2.com/products/buchanan-public-relations/reviews)

Public relations agency.

#### Who Is the Company Behind Buchanan Public Relations?

- **Seller:** [Buchanan Public Relations](https://www.g2.com/sellers/buchanan-public-relations)
- **Year Founded:** 1998
- **HQ Location:** Bryn Mawr, US
- **Twitter:** @BuchananPR  
2,151 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=44359c61c40137a0743b8a453e9955e591a20a2fb09447da32aff4d797a2da8b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbuchananpr%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Bullfrog + Baum](https://www.g2.com/products/bullfrog-baum/reviews)

We are a one-stop communications, creative, design and digital shop working around the clock with the goal of getting our clients in the news.

**Average Rating:** 4.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Bullfrog + Baum?

- **Seller:** [Bullfrog + Baum](https://www.g2.com/sellers/bullfrog-baum)
- **Year Founded:** 2000
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a4bb2afca2c73d3795be55d261cd075adf30d248460bc104a3d6c79685662841&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbullfrog-%2526-baum&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Bullfrog + Baum?

**["Bullfrog + Baum: A Trusted Partner for Innovative Marketing Solutions"](https://www.g2.com/survey_responses/bullfrog-baum-review-7678716)**

**Rating:** 4.0/5.0 stars

_— Oussama B._

[Read full review](https://www.g2.com/survey_responses/bullfrog-baum-review-7678716)

### [BuzzFuzz](https://www.g2.com/products/buzzfuzz/reviews)

BuzzFuzz is the AI PR agency for founders, executives, consultants, and brands. We get you featured where your ideal audience already pays attention. Most experts are the best-kept secret in their market: real expertise, real results, and almost no visibility. Traditional PR is expensive, slow, and built around a publicist's Rolodex. We built BuzzFuzz to fix that. We use AI to scan thousands of podcasts, publications, newsletters, webinars, and stages to find the exact places your buyers already trust, and score each for fit. Then our team runs the entire placement process end to end: research, pitching, scheduling, and follow-up. You spend roughly 30 minutes a week and show up to talk about what you know. Our five service channels: Podcast Booking, Guest Blogging, Newsletter Features, Webinars & Events, and Speaking Gigs. Why earned media beats paid ads: people trust the platforms they already follow, so a feature carries borrowed credibility no advertisement can buy. Placements keep working long after publish date through search, shares, and social proof. And third-party endorsement is more persuasive than anything you say about yourself. Learn more at https://buzzfuzz.ai

#### Who Is the Company Behind BuzzFuzz?

- **Seller:** [BuzzFuzz](https://www.g2.com/sellers/buzzfuzz)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Capella PR](https://www.g2.com/products/capella-pr/reviews)

Capella PR is a PR agency offering PR services.

#### Who Is the Company Behind Capella PR?

- **Seller:** [Capella PR](https://www.g2.com/sellers/capella-pr)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [CARMA Services](https://www.g2.com/products/carma-services/reviews)

CARMA is a global provider of media intelligence solutions. We deliver what matters with people on the ground in 43 countries over 5 continents. We provide media monitoring and analysis across all types of media including print, online, social and broadcast, allowing our clients to make well-informed business decisions.

#### Who Is the Company Behind CARMA Services?

- **Seller:** [CARMA](https://www.g2.com/sellers/carma)
- **Year Founded:** 1984
- **HQ Location:** Dubai, Dubai, United Arab Emirates
- **Twitter:** @CARMA  
2,923 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c528ab86e08b034695b24777c5bcb94364d1aa4bc50082674d2691ebae3fdbc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcarma&secure%5Burl_type%5D=linkedin_company_website)  
789 employees on LinkedIn®

### [Carmichael Lynch](https://www.g2.com/products/carmichael-lynch/reviews)

We create the unfair ideas that give our clients an unfair advantage. Sometimes they're great big ideas that transform entire organizations. Sometimes they're nimble little ideas that hijack a conversation.

#### Who Is the Company Behind Carmichael Lynch?

- **Seller:** [Carmichael Lynch](https://www.g2.com/sellers/carmichael-lynch)
- **HQ Location:** Minneapolis, Minnesota, United States
- **Twitter:** @carmichaellynch  
8,374 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f6d026c01d55bc9a48239408a57dc886718b9a61ded0acb7eb2f38fe3c8c170&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcarmichael-lynch%2F&secure%5Burl_type%5D=linkedin_company_website)  
349 employees on LinkedIn®

### [Carmichael Lynch Relate](https://www.g2.com/products/carmichael-lynch-relate/reviews)

At Carmichael Lynch Relate, we build enduring relationships between people and brands by executing what we call “Unfair Ideas,” ideas that fall well within the bounds of legal and ethical guidelines, but fundamentally shift the playing field and reorder client categories. Unfair Ideas let us do more with less. They’re contagious. They get talked about. Wherever we tell a brand’s story — whether in paid, earned, shared or owned media — Carmichael Lynch Relate creates highly original work that gives consumers new ways to understand, embrace and experience your brand. Our services include the right combination of critical, longstanding public relations services such as earned media relations, brand journalism, reputation management and crisis/issues management, as well as integrated offerings such as content creation, social channel strategy, influencer analytics and engagement, creative development, paid media and digital strategy. As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and execution while remaining nimble and responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized by top public relations industry press, PRWeek and The Holmes Report, as a 2017 Agency of the Year. Most recently, we were a finalist for 2019 Creative Agency of the Year at the SABRE Awards. Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results.

#### Who Is the Company Behind Carmichael Lynch Relate?

- **Seller:** [Carmichael Lynch Relate](https://www.g2.com/sellers/carmichael-lynch-relate)
- **HQ Location:** N/A
- **Twitter:** @clrelate  
2,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Channel V Media](https://www.g2.com/products/channel-v-media/reviews)

Founded in 2008, Channel V Media (CVM) is an award-winning communications and content marketing agency that specializes in launching and building market momentum for fast-growing media, technology and consumer companies. CVM builds awareness for companies and their products, develops C-suite leaders into industry visionaries, positions clients to be among the most vocal in high-value conversations and drives inbound leads.

#### Who Is the Company Behind Channel V Media?

- **Seller:** [Channel V Media](https://www.g2.com/sellers/channel-v-media)
- **Year Founded:** 2008
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9c27847900f8f0e7fda681a3d10799471fafbc0c103f1e06a11ad627629e19e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchannel-v-media%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

### [Chatter Buzz Media](https://www.g2.com/products/chatter-buzz-media/reviews)

Chatter Buzz Media is an integrated marketing firm that fuses analytical intelligence and creative brilliance to deliver conversions.

#### Who Is the Company Behind Chatter Buzz Media?

- **Seller:** [Chatter Buzz Media](https://www.g2.com/sellers/chatter-buzz-media)
- **Year Founded:** 2012
- **HQ Location:** Orlando, US
- **Twitter:** @ChatterBuzzz  
1,455 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=80aad35fbd5180b9ab416f67886f5d82396682a33f7dd61fcfc042f1fd00c282&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fchatter-buzz-media-llc&secure%5Burl_type%5D=linkedin_company_website)  
44 employees on LinkedIn®

### [Cicospace](https://www.g2.com/products/cicospace/reviews)

Cicospace is a video production company dedicated exclusively to keynote speakers. The company specializes in keynote demo reels, keynote filming, and bureau-ready speaker video assets used by agents, speaker bureaus, and event planners to evaluate speakers for professional bookings. Cicospace works only within the keynote speaking industry and builds video assets designed for evaluation rather than marketing. Its approach emphasizes real stage footage, audience response, performance context, and clarity, reflecting how booking decisions are actually made. Cicospace is typically chosen by speakers who are focused on building a long-term keynote career and aligning their materials with the standards used by booking decision-makers.

#### Who Is the Company Behind Cicospace?

- **Seller:** [Cicospace](https://www.g2.com/sellers/cicospace)
- **Year Founded:** 2022
- **HQ Location:** Gilbert, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=25b1d05eda74299b9f4e428634b2e0a59a1efcdb8c598c7c1fc1acbcc3640954&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcicospace%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Cohn & Wolfe](https://www.g2.com/products/cohn-wolfe/reviews)

Cohn & Wolfe is a communications & public relations firm that provide creativity, brand marketing and digital & social media campaigns.

**Average Rating:** 3.8/5.0

**Total Reviews:** 2

#### Who Is the Company Behind Cohn & Wolfe?

- **Seller:** [WPP](https://www.g2.com/sellers/wpp)
- **Year Founded:** 1971
- **HQ Location:** London, London
- **Twitter:** @WPP  
123,408 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcc92e9af30c156000df3a7322605d15b2bd554c634346724045e54a1c57feb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F8236%2F&secure%5Burl_type%5D=linkedin_company_website)  
41,012 employees on LinkedIn®
- **Ownership:** LSE:WPP

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Cohn & Wolfe?

**["World class agency"](https://www.g2.com/survey_responses/cohn-wolfe-review-6932541)**

**Rating:** 4.0/5.0 stars

_— Verified User in Consumer Services_

[Read full review](https://www.g2.com/survey_responses/cohn-wolfe-review-6932541)

### [Column Five](https://www.g2.com/products/column-five/reviews)

Column Five is a B2B marketing agency that specializes in brand and content marketing for SaaS and AI companies. With 15+ years of experience in this space, we do our best work for B2B SaaS and AI companies who need help uncovering their story and the creative capacity to execute it. What We Believe A clear and compelling story is the prerequisite for everything else. You can't optimize your way out of a weak story. You can't scale content that doesn't say anything. And you can't build trust—with humans or LLMs—if your brand means something different everywhere it shows up. The brands that win will be the ones with a point of view sharp enough to cut through, and the discipline to express it consistently across every touchpoint. How We Work Story: We start with the story—helping you find the story only you can tell—then build trust and recognition by telling it consistently everywhere. Strategy — Using AI to audit your brand, we identify what's working, what's not, and where the gaps are between your intended narrative and market perception. System — We build a smart operating rhythm—consistent cadence, automated workflows, AI-augmented tools—that lets us scale production without adding headcount. Scale — A dedicated creative pod clears your backlog. Senior talent, embedded in your operation, delivering better work faster each month. Who We’re For With 15+ years of experience in this space, we do our best work for B2B SaaS and AI companies who need help uncovering their story and the creative capacity to execute it. You need a partner who can sharpen your story and carry it out—without the overhead of building a full internal team or the friction of micro-managing multiple vendors. Who this isn't for: Early-stage companies still figuring out their market or cost-conscious marketers looking for the cheapest way to produce content, regardless of quality or brand alignment.

#### Who Is the Company Behind Column Five?

- **Seller:** [Column Five](https://www.g2.com/sellers/column-five)
- **Year Founded:** 2009
- **HQ Location:** Newport Beach, US
- **Twitter:** @columnfive  
15,437 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=882ae4c0860d05c3ea83358abef7ed552064e98e68b9e2996e6aac29a9f4fc00&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcolumn-five-media&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

### [CommCreative](https://www.g2.com/products/commcreative/reviews)

CommCreative is a full-service branding, marketing, web, and public relations firm, focusing on unified marketing and digital/social media campaigns. CommCreative serves regional, national, and global clients in financial services, health care, biotech, education, energy, and other industries.

#### Who Is the Company Behind CommCreative?

- **Seller:** [CommCreative](https://www.g2.com/sellers/commcreative)
- **Year Founded:** 1989
- **HQ Location:** Framingham, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=75e40e4362e99318c05190939770afe80880241ff71bf86681aca5422bcd0e7a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcommcreative%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
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Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Public relations (PR) agencies assist companies in creating and maintaining a positive outside image while effectively communicating with consumers and the media. PR firms offer services such as press release writing, media relations, thought leadership content, and award submissions. They also provide support for events like trade shows, press tours, and speaking opportunities.

Although larger businesses may choose to establish an in-house PR department, others may lack the necessary resources and partner with an external PR agency. Some companies may choose to work with a PR agency continuously, while others may only find it necessary during times of crisis management or notable change within the company. Businesses with existing PR departments may use [public relations software](https://www.g2.com/categories/pr-firms) to help manage their efforts.

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