# Best PR Firms - Page 21 ## How Many PR Firms Products Does G2 Track? **Total Products under this Category:** 347 ### Category Stats (Aug 2026) - **Average Rating:** 4.57/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** PAN (+0.23%) - Among all products in this category, PAN recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank PR Firms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 900+ Authentic Reviews - 347+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for PR Firms ![G2 Grid® for PR Firms plotting products by satisfaction and market presence](https://www.g2.com/categories/pr-firms/grids.png?focus%5B%5D=1327244&focus%5B%5D=108932&focus%5B%5D=1381916&focus%5B%5D=27942&focus%5B%5D=1561034&focus%5B%5D=24274&focus%5B%5D=1173150&focus%5B%5D=22589) Highlighted products: Baden Bower, PANBlast, PAN, Firecracker PR, OBA PR, Allison+Partners, Otter PR, and Ogilvy Public Relations. Underlying data: [Grid® JSON](https://www.g2.com/categories/pr-firms/grids.json?focus%5B%5D=baden-bower&focus%5B%5D=panblast&focus%5B%5D=pan&focus%5B%5D=firecracker-pr&focus%5B%5D=oba-pr&focus%5B%5D=allison-partners&focus%5B%5D=otter-pr&focus%5B%5D=ogilvy-public-relations) **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=786&secure%5Bchosen_at%5D=2026-08-03T11%3A45%3A01Z&secure%5Bdisplayable_resource_id%5D=628&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=19743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=786&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-firms%3Fpage%3D21&secure%5Btoken%5D=a54e43702e6518365046d05e7920ed8507e0c9a56f0658a1d81281f843728f69&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Doutboundcalltracking&secure%5Burl_type%5D=custom_url) ### [Stanton & Company](https://www.g2.com/products/stanton-company/reviews) A full-service marketing and PR agency, S&Co develops a customized strategy and plan based on each client‰Ûªs business objectives, and tailors the tactics accordingly. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Stanton & Company? - **Seller:** [Stanton & Company](https://www.g2.com/sellers/stanton-company) - **HQ Location:** Marina del Rey, CA - **Twitter:** @StantonCompany 4,221 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Stanton & Company? **["Best Service Provider"](https://www.g2.com/survey_responses/stanton-company-review-7670280)** **Rating:** 4.5/5.0 stars _— Anik B._ [Read full review](https://www.g2.com/survey_responses/stanton-company-review-7670280) ### [Stellate Communications](https://www.g2.com/products/stellate-communications/reviews) Stellate is a full-service strategic communications firm at the intersection of science and everything it touches: health, technology, art, culture, community, and the greater human good. We work with the visionaries, innovators, and funders who are moving the world forward, translating breakthrough science into lasting influence. #### Who Is the Company Behind Stellate Communications? - **Seller:** [Stellate Communications](https://www.g2.com/sellers/stellate-communications) - **Year Founded:** 2021 - **HQ Location:** N/A - **Twitter:** @stellatecomms - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bb7c2d8f50018c4431b46309832e5a5fb699bb45c44699a8b6c99844470e7604&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstellatecomms%2F&secure%5Burl_type%5D=linkedin_company_website) 16 employees on LinkedIn® ### [Stevens & Tate](https://www.g2.com/products/stevens-tate/reviews) For more than 20 years, clients of all sizes and scopes have benefited from our unique combination of strategic problem solving, innovative thinking, on-target message development, and award-winning creative design. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Stevens & Tate? - **Seller:** [Stevens & Tate Marketing](https://www.g2.com/sellers/stevens-tate-marketing) - **Year Founded:** 1992 - **HQ Location:** Lombard, US - **Twitter:** @StevensTate 892 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a95becdf81c021180bb6619dcd4486e5bc8d0bc621109da2a99a4c240419a187&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F458536&secure%5Burl_type%5D=linkedin_company_website) 13 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Stevens & Tate? **["Stevens-Tate review"](https://www.g2.com/survey_responses/stevens-tate-review-7686850)** **Rating:** 4.0/5.0 stars _— Ragul K._ [Read full review](https://www.g2.com/survey_responses/stevens-tate-review-7686850) ### [Story Partners](https://www.g2.com/products/story-partners/reviews) Story Partners has the strategies, expertise, creativity and winning spirit to make victory yours. #### Who Is the Company Behind Story Partners? - **Seller:** [Story Partners](https://www.g2.com/sellers/story-partners) - **Year Founded:** 2010 - **HQ Location:** Washington, US - **Twitter:** @StoryPartners 1,549 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f1ad112402683ee681e1a52f5602c709c0cccc051eaec5da588db6935386476e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstory-partners%2F&secure%5Burl_type%5D=linkedin_company_website) 19 employees on LinkedIn® ### [Stunt and Gimmicks](https://www.g2.com/products/stunt-and-gimmicks/reviews) Stunt and Gimmicks was built on a simple idea: If brands communicated better with their potential customers, those potential customers wouldnäó»t stay potential for long. #### Who Is the Company Behind Stunt and Gimmicks? - **Seller:** [Stunt and Gimmicks](https://www.g2.com/sellers/stunt-and-gimmicks) - **Year Founded:** 2010 - **HQ Location:** Miami, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=36cc1fc3a1712f6734ffe9255676768708f891cb00a36095423a818d670d5af1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstunt-%2526-gimmick%27s%2F&secure%5Burl_type%5D=linkedin_company_website) 10 employees on LinkedIn® ### [Subject Matter](https://www.g2.com/products/subject-matter/reviews) Our cross-disciplinary experts are leaders in public affairs, policy, politics, journalism, advertising, video production, digital technology and strategic communications. #### Who Is the Company Behind Subject Matter? - **Seller:** [Subject Matter](https://www.g2.com/sellers/subject-matter) - **Year Founded:** 1998 - **HQ Location:** Washington, US - **Twitter:** @SubjectTeam 860 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de07974ab4a37e297b47b90b2f8e6bfc9966a67794b449023718349404112b0b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10194746&secure%5Burl_type%5D=linkedin_company_website) 57 employees on LinkedIn® ### [SuccessOnn PR](https://www.g2.com/products/successonn-pr/reviews) SuccessOnn Public Relations: The PR powerhouse redefining industry standards. Our elite team of 30+ seasoned publicists and media experts amplifies your story across local and national landscapes. We're not just growing; we're revolutionizing the PR game. Specializing in:1. Media Relations: Crafting captivating narratives 2. Crisis Communications: Turning challenges into opportunities 3. Reputation Management: Building and protecting your brand From startups to Fortune 500 companies, we've propelled brands to unprecedented heights. In today's fast-paced media world, partner with SuccessOnn to ensure your story isn't just told, but heard, remembered, and acted upon. #### Who Is the Company Behind SuccessOnn PR? - **Seller:** [SuccessOnn PR](https://www.g2.com/sellers/successonn-pr) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Swerve Strategic](https://www.g2.com/products/swerve-strategic/reviews) Swerve is a Leading Agency Partner for Family Lifestyle Brands. We Are Strategic Storytellers. We are a Leading Family Lifestyle Marketing Agency, connecting brands with their ideal family audience. With our extensive expertise and deep-rooted connections in retail, media, and through our extensive client roster, we can unlock exceptional opportunities for our clients brands. Our roster of clients and our intimate knowledge of the family lifestyle space is unparalleled. #### Who Is the Company Behind Swerve Strategic? - **Seller:** [Swerve Strategic](https://www.g2.com/sellers/swerve-strategic) - **Year Founded:** 2010 - **HQ Location:** Burlington, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f1a90fc715fa70b84220b2699e490a43ddd1acc10d1d8cc280bb3aa0f8a5e913&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswervestrategic%2F&secure%5Burl_type%5D=linkedin_company_website) 19 employees on LinkedIn® - **Ownership:** Privately owned - **Phone:** 647-309-9247 ### [SwitchboardPR](https://www.g2.com/products/switchboardpr/reviews) SwitchboardPR helps innovators and impact­-makers create positive change by driving communication strategies that get real results. #### Who Is the Company Behind SwitchboardPR? - **Seller:** [Switchboard Public Relations](https://www.g2.com/sellers/switchboard-public-relations) - **Year Founded:** 2013 - **HQ Location:** Vancouver, CA - **Twitter:** @Switchboard\_PR 1,053 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1eafd3561d863fe449f485e1b80c44d323b7cb5dfc589b836f7c245c53a630a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fswitchboard-public-relations%2F&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® ### [SYNC](https://www.g2.com/products/sync-pr-pte-ltd-sync/reviews) SYNC is Singapore’s leading startup and SME PR agency. We built the new communication standards that are relevant to brands in the here and now. As an award-winning PR agency in Singapore, we have built a strong team of dedicated individuals in Singapore and the rest of Southeast Asia. Growth, flexibility, measuring business goals, accountability and quality are the hallmarks of the SYNC brand and we strive to grow our lead as one of the top Singapore PR agencies for startups and SMEs. We help businesses reach their true potential in the quickest and most effective manner possible. #### Who Is the Company Behind SYNC? - **Seller:** [SYNC PR](https://www.g2.com/sellers/sync-pr) - **Year Founded:** 2017 - **HQ Location:** Singapore, SG - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aaea4acd8bccae714152b7050d655256f10efeb73170f5c62d63bd0c3d74fab6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsyncpr%2F&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® ### [Taylor and Co.](https://www.g2.com/products/taylor-and-co/reviews) Taylor & Company is a results-oriented public relations, marketing, and communications firm that creates and implements pro-active public relations programs for clients involved in design, architecture, building, and furnishings. #### Who Is the Company Behind Taylor and Co.? - **Seller:** [Taylor and Co.](https://www.g2.com/sellers/taylor-and-co) - **Year Founded:** 1994 - **HQ Location:** Los Angeles, US - **Twitter:** @JulieTaylorPR 343 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=186d21b632322533962732a3fe01a77ee69fb7f87ea9aaffe4fd7de387b150d6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftaylor-%2526-company%2F&secure%5Burl_type%5D=linkedin_company_website) 74 employees on LinkedIn® ### [TDUB Kommunikationsberatung](https://www.g2.com/products/tdub-kommunikationsberatung/reviews) As an intermediary between companies and their customers, TDUB develops successful communication measures on a strategic basis. We specialize in technology, mobility, and digital lifestyle (B2B/B2C) and are strongly engaged and well connected internationally. We achieve thought leadership for our clients through journalistic storytelling and proactive media relations, as well as through exchanges with influencers on social networks. We have a deep understanding of and long-standing contacts with the relevant editors and influencers in the DACH region, which is reflected in a high success rate. Our work has received numerous prestigious awards, for example in categories such as media relations, B2B, reputation management, brand, or technology. TDUB helps companies gain visibility with the desired messages and arguments, even in the world of artificial intelligence. To do this, we use generative AI tools responsibly. #### Who Is the Company Behind TDUB Kommunikationsberatung? - **Seller:** [TDUB](https://www.g2.com/sellers/tdub) - **Year Founded:** 2009 - **HQ Location:** Hamburg, DE - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d85698e06437e30f95bc7afb7431b94da968fa9e846425c3ef622152b40f328e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1355245%2F&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® ### [Team Lewis](https://www.g2.com/products/team-lewis/reviews) TEAM LEWIS is a global marketing agency built to help and inspire brands to grow. It provides a full spectrum of marketing, communications and digital services to deliver tangible business impact for clients. The company has over 500 staff across 24 offices throughout Asia, Europe and North America. #### Who Is the Company Behind Team Lewis? - **Seller:** [TEAM LEWIS](https://www.g2.com/sellers/team-lewis) - **Year Founded:** 1995 - **HQ Location:** London, England, United Kingdom - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=794ae6ef81dd365686b1bd69a08f45a5293122ca8d8f58e9e4e53b25834902a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fteamlewis&secure%5Burl_type%5D=linkedin_company_website) 779 employees on LinkedIn® ### [Techworks Asis](https://www.g2.com/products/techworks-asis/reviews) Techworks Asia is a full-service PR and marketing communications agency, specialising in technology, and focusing on Asia and in particular Greater China. #### Who Is the Company Behind Techworks Asis? - **Seller:** [Techworks Asia](https://www.g2.com/sellers/techworks-asia) - **HQ Location:** London, GB - **Twitter:** @TechworksAsia 51 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4814c0c39c71fd12ca14bc83c53eac90308439a2563389cd290a4f03eb6f4013&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5409030&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® ### [TenXPR](https://www.g2.com/products/tenxpr/reviews) TenXPR is a leading broadcast PR agency founded by Samantha Jacobson, specializing in securing high-profile media placements. With a track record of booking clients on top-tier outlets like Today, Good Morning America, Fox & Friends, The View, CNBC, and Bloomberg, TenXPR excels in media strategy, messaging, and placement across TV, radio, print, online, and podcasts. #### Who Is the Company Behind TenXPR? - **Seller:** [TENXPR](https://www.g2.com/sellers/tenxpr) - **Year Founded:** 2020 - **HQ Location:** New York, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a061a4a6bfd98d8067dc124a98b94654ddfc1cd504b7d966a8771dc1637727f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftenxpr&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/pr-firms?order=g2_score&page=20#product-list) - [1](/categories/pr-firms?order=g2_score#product-list) - [2](/categories/pr-firms?order=g2_score&page=2#product-list) - … - [17](/categories/pr-firms?order=g2_score&page=17#product-list) - [18](/categories/pr-firms?order=g2_score&page=18#product-list) - [19](/categories/pr-firms?order=g2_score&page=19#product-list) - [20](/categories/pr-firms?order=g2_score&page=20#product-list) - 21 - [22](/categories/pr-firms?order=g2_score&page=22#product-list) - [23](/categories/pr-firms?order=g2_score&page=23#product-list) - [24](/categories/pr-firms?order=g2_score&page=24#product-list) - [Next ›Next ›](/categories/pr-firms?order=g2_score&page=22#product-list) Spotlight Categories [Payment Processing Software](https://www.g2.com/categories/payment-processing) [Enterprise Risk Management (ERM) Software](https://www.g2.com/categories/enterprise-risk-management-erm) [Survey Software](https://www.g2.com/categories/survey) [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) [Email Marketing Software](https://www.g2.com/categories/email-marketing) Similar Categories - [Affiliate Marketing Agencies](/categories/affiliate-marketing-agencies) - [Amazon Marketing Services](/categories/amazon-marketing-services) - [Analyst Relations (AR) Agencies](/categories/analyst-relations-ar-agencies) - [Brand Advocacy Services](/categories/brand-advocacy-services) - [Branding Agencies](/categories/branding-agencies) - [Event Management Services](/categories/event-management-services) - [Inbound Marketing](/categories/inbound-marketing) - [Lead Generation Services](/categories/lead-generation-services) - [Marketing Analytics Services](/categories/marketing-analytics-services) - [Marketing Automation Consulting](/categories/marketing-automation-consulting) - [Marketing Strategy](/categories/marketing-strategy) - [Market Research Services](/categories/market-research-services) - [Other Marketing Services](/categories/other-marketing-services) - [Outbound Marketing](/categories/outbound-marketing) - [Reputation Management Services](/categories/reputation-management-services) [Browse PR Firms Themes](/categories/pr-firms/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated October 3, 2024 Public relations (PR) agencies assist companies in creating and maintaining a positive outside image while effectively communicating with consumers and the media. PR firms offer services such as press release writing, media relations, thought leadership content, and award submissions. They also provide support for events like trade shows, press tours, and speaking opportunities. Although larger businesses may choose to establish an in-house PR department, others may lack the necessary resources and partner with an external PR agency. Some companies may choose to work with a PR agency continuously, while others may only find it necessary during times of crisis management or notable change within the company. Businesses with existing PR departments may use [public relations software](https://www.g2.com/categories/pr-firms) to help manage their efforts. Show More