# Best PR Firms - Page 20

## How Many PR Firms Products Does G2 Track?

**Total Products under this Category:** 347

### Category Stats (Jul 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings

_Last updated: July 12, 2026_

## How Does G2 Rank PR Firms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 900+ Authentic Reviews
- 347+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for PR Firms 
 ![G2 Grid® for PR Firms plotting products by satisfaction and market presence](https://www.g2.com/categories/pr-firms/grids.png?focus%5B%5D=1327244&focus%5B%5D=108932&focus%5B%5D=1381916&focus%5B%5D=27942&focus%5B%5D=1561034&focus%5B%5D=24274&focus%5B%5D=1173150&focus%5B%5D=22589)

Highlighted products: Baden Bower, PANBlast, PAN, Firecracker PR, OBA PR, Allison+Partners, Otter PR, and Ogilvy Public Relations.

Underlying data: [Grid® JSON](https://www.g2.com/categories/pr-firms/grids.json?focus%5B%5D=baden-bower&focus%5B%5D=panblast&focus%5B%5D=pan&focus%5B%5D=firecracker-pr&focus%5B%5D=oba-pr&focus%5B%5D=allison-partners&focus%5B%5D=otter-pr&focus%5B%5D=ogilvy-public-relations)

**Sponsored**

### Otter PR

Otter PR is a public relations firm that specializes in strategic media placements, reputation management, and enhancing executive visibility. Designed to assist businesses and individuals in effectively communicating their narratives, Otter PR employs a proprietary method known as OTR™ (Outreach, Trends, Relationships) to achieve consistent media results. This approach enables clients to navigate various challenges, from product launches to crisis management, ensuring their stories receive the attention they deserve. Targeting a diverse audience, Otter PR caters to both established brands and emerging entities across various industries. Its clientele includes prominent names such as Hilton, Anheuser-Busch, and Alibaba, as well as notable public figures like Mike Mandell and members of Congress. This broad spectrum of experience allows Otter PR to adapt its strategies to meet the unique needs of different sectors, whether in the corporate world, entertainment, or politics. The firm is particularly beneficial for organizations looking to scale their influence or enhance their public image in competitive markets. Key features of Otter PR include its strategic media placement capabilities, which leverage industry connections to secure valuable coverage in top-tier publications. The firm’s reputation management services help clients maintain a positive public image, addressing any potential issues before they escalate. Additionally, Otter PR focuses on executive visibility, ensuring that leaders are positioned as thought leaders within their fields. This multifaceted approach not only enhances brand recognition but also fosters trust and credibility among target audiences. The proprietary OTR™ method stands out as a differentiator in the public relations landscape. By emphasizing outreach to key media contacts, staying ahead of industry trends, and building strong relationships, Otter PR effectively amplifies its clients' messages. This method allows for tailored strategies that resonate with specific audiences, ultimately leading to greater engagement and impact. With a proven track record of success, Otter PR is well-equipped to help clients navigate the complexities of public relations in today’s fast-paced media environment.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=786&secure%5Bchosen_at%5D=2026-07-31T08%3A56%3A17Z&secure%5Bdisplayable_resource_id%5D=786&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=786&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1173150&secure%5Bresource_id%5D=786&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-firms%3Fpage%3D20&secure%5Btoken%5D=0215fd10e213ed498b0eb8dfda7c4fc821742798e35d22e78d6b92c843eefcdb&secure%5Burl%5D=https%3A%2F%2Fotterpublicrelations.com%2F&secure%5Burl_type%5D=book_demo)

### [Sister London](https://www.g2.com/products/sister-london/reviews)

Sister is a creative marketing and communications agency for lifestyle destinations, fashion and consumer brands.

#### Who Is the Company Behind Sister London?

- **Seller:** [Sister](https://www.g2.com/sellers/sister)
- **Year Founded:** 1999
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=81a4bfdadab69d1b8f08d694cdfe2593477c4af6dfe52357d05e3d6423c9466e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsisterlondon%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [Sloane & Company](https://www.g2.com/products/sloane-company/reviews)

Sloane & Company is an industry-leading strategic communications firm.

#### Who Is the Company Behind Sloane & Company?

- **Seller:** [MDC Partners](https://www.g2.com/sellers/mdc-partners)
- **Year Founded:** 1980
- **HQ Location:** Brooklyn, US
- **Twitter:** @MDCPartners  
4,696 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05b70856c3811d7ff210e9024d71686b7731395ec1ae0f806bb924207905c427&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmdc-partners%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,493 employees on LinkedIn®
- **Ownership:** NASDAQ:MDCA

### [SnappConner PR](https://www.g2.com/products/snappconner-pr/reviews)

SnappConner PR serves as a center for growth and innovation with communications at its core. Yes, we deliver traditional earned media. And, we provide strategies in Thought Leadership, Content Creation, Crisis PR, Reputation Management, Messaging, Vision, Personal Brand and Image. Through this expanded approach, our clients build relationships, close sales, grow profits, do more good in the world and experience success again and again.

#### Who Is the Company Behind SnappConner PR?

- **Seller:** [SnappConner PR](https://www.g2.com/sellers/snappconner-pr)
- **Year Founded:** 2007
- **HQ Location:** South Jordan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=48f835711fdd41a8fcf3812f5bb280bbe8913ee7e4559a3e467a7aa07416cc69&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsnapp-conner-pr&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Snow Monkey](https://www.g2.com/products/snow-monkey/reviews)

Snow Monkey is a full-service online reputation management firm, founded by a veteran SEO expert, that helps individuals and businesses protect and repair their online reputation. We combine SEO, digital PR, web development, review management, and compliant content removal to suppress harmful search results, address bad press, amplify positive stories, and build lasting credibility—whether you are an employee, executive, business owner, politician, actor, or entrepreneur. Our approach begins with a comprehensive audit, followed by a custom action plan that includes takedown requests, search result suppression, owned-media publishing, review generation, and crisis communications.

#### Who Is the Company Behind Snow Monkey?

- **Seller:** [Snow Monkey](https://www.g2.com/sellers/snow-monkey)
- **Year Founded:** 2012
- **HQ Location:** 2 Park Avenue, 20th Floor New York, NY, 10016
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Social Sidekick](https://www.g2.com/products/social-sidekick/reviews)

Social Sidekick is a social media application that allows businesses to update their social media accounts through e-mail.

#### Who Is the Company Behind Social Sidekick?

- **Seller:** [SkuNexus](https://www.g2.com/sellers/skunexus)
- **Year Founded:** 2017
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=823c49c3d83707b734a6550a65127de4e1bc47894347f04c3c418edb3817d0ad&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fskunexus%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [Sonus Public Relations](https://www.g2.com/products/sonus-public-relations/reviews)

Sonus PR is a global technology pubic relations firm that makes you the de facto leader in your field. We’re trusted by tech leaders and disruptors, enterprises, and scale-ups across enterprise tech, AI, telecom, cybersecurity, manufacturing, space tech, and more. Our services enable you to dominate mindshare in your sector, which translates into market share, particularly in new and emerging sectors.

#### Who Is the Company Behind Sonus Public Relations?

- **Seller:** [Sonus Public Relations](https://www.g2.com/sellers/sonus-public-relations)
- **Year Founded:** 2003
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d1b2722dc54a577f5d3961a751a973013989cc8b7ace213d3b38f00891a19dc0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsonus-pr&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Sophie Candau Communication](https://www.g2.com/products/sophie-candau-communication/reviews)

The agency supports French and international companies in their communication and public relations on the French market— from strategy to execution. As a trusted partner, we bring a deep understanding of the French media ecosystem, business culture, and competitive landscape, helping brands build visibility, credibility, and sustainable impact. We guide companies at every stage of their development in France, whether they are entering the market, refining their positioning, or accelerating expansion. Working closely with both sales and marketing teams, we design strategies fully aligned with commercial objectives and tailored to the specific expectations of French audiences. Our expertise goes far beyond press relations and influence. We help clients identify the most relevant trade shows and industry events, support media buying decisions, translate and adapt communication tools, coordinate client case studies and field reporting, and conduct benchmarks to understand market dynamics and competitors. Each service is designed to strengthen the brand narrative and maximize opportunities for business growth. From strategic planning to flawless execution, we manage every aspect of communication: crafting key messages, building media relationships, activating influencers, and producing high-value content. Our approach is collaborative, agile, and grounded in a precise reading of the French market. For companies seeking a reliable partner to drive their reputation and business development in France, we offer clarity, local expertise, and measurable results. Our ambition is simple: ensure that your message resonates, your presence strengthens, and your growth in France is supported by smart, effective, and impactful communication.

#### Who Is the Company Behind Sophie Candau Communication?

- **Seller:** [Sophie Candau Communication](https://www.g2.com/sellers/sophie-candau-communication)
- **Year Founded:** 2019
- **HQ Location:** Paris, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d38798208a7f8173f590c5e7278e58701559854c7a5b45506d323a6f9981918b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsophie-candau-communication&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Sparkpr](https://www.g2.com/products/sparkpr/reviews)

Sparkpr is a public relations and integrated marketing communications agency that provides strategy, storytelling, and media engagement services for technology-driven organizations. As a tech PR partner, the agency works with clients in industries such as artificial intelligence, fintech, enterprise technology, quantum computing, biotech, venture capital, and consumer technology. Sparkpr serves startups, growth-stage companies, and global enterprises that need to communicate complex ideas, establish credibility, and reach business audiences. The agency has been consistently recognized by industry leaders and publications. Forbes has named Sparkpr one of America’s Best PR Agencies in Technology for multiple years, Inc. has highlighted the agency as a Power Partner, and O’Dwyer’s ranks Sparkpr among the top U.S. technology PR firms. In addition, Sparkpr has earned honors such as the AI Excellence Awards for work with emerging technologies. These recognitions reflect Sparkpr’s track record of helping companies communicate innovation in ways that build trust and accelerate growth. Sparkpr’s services focus on defining and sharing narratives across media, digital, and industry channels. This includes traditional public relations, such as media relations and thought leadership, as well as content strategy and integrated campaigns that connect PR with marketing outcomes. Sparkpr positions PR not only as brand visibility but as a driver of investor confidence, customer trust, and long-term market adoption. Key elements of Sparkpr’s services include: -Media Relations: Building journalist and analyst relationships that secure earned coverage and credibility in business and technology outlets. -Content Development and Strategy: Creating articles, white papers, case studies, and research reports that demonstrate thought leadership. -Executive and Strategic Communications: Supporting leaders with messaging, positioning, and communication strategies tied to company goals. -Integrated Campaigns: Aligning PR with digital marketing and social platforms to reach customers and markets more effectively. -Market Specialization: Delivering PR expertise in AI, fintech, biotech, consumer technology, and venture capital, with roots in Silicon Valley and reach across U.S. and global markets. Sparkpr’s work helps companies tell their stories in ways that resonate with journalists, investors, and customers. The agency’s focus is on long-term narratives that support growth and strengthen trust across the technology ecosystem.

#### Who Is the Company Behind Sparkpr?

- **Seller:** [Sparkpr](https://www.g2.com/sellers/sparkpr)
- **Year Founded:** 1999
- **HQ Location:** San Francisco, California, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a1277ceb19c2a681e678bbb44ec2902d27f1a5f840ae274c5d25867c7ff330f3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsparkpr%2F&secure%5Burl_type%5D=linkedin_company_website)  
62 employees on LinkedIn®

### [Sparxoo](https://www.g2.com/products/sparxoo/reviews)

Sparxoo is an integrated digital marketing agency in Florida.

#### Who Is the Company Behind Sparxoo?

- **Seller:** [Sparxoo](https://www.g2.com/sellers/sparxoo)
- **Year Founded:** 2005
- **HQ Location:** St Petersburg, US
- **Twitter:** @sparxoo  
1,622 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2b9dbe64a038c11c47cf429476e74be96396f58e7c141772f10083e9296b9501&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbig-sea%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

### [Spitz PR](https://www.g2.com/products/spitz-pr/reviews)

Spitz PR helps founders and businesses build credibility through strategic media placements in trusted publications. We focus on authority-building PR that strengthens reputation, improves perceived trust, and helps brands stand out online.

#### Who Is the Company Behind Spitz PR?

- **Seller:** [Spitz PR](https://www.g2.com/sellers/spitz-pr)
- **Year Founded:** 2021
- **HQ Location:** Calgary, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fedeef871e4d5c17378297d351690143432570f2cb3282e943747e5f3b56b389&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspitzpr%2F&secure%5Burl_type%5D=linkedin_company_website)  
16 employees on LinkedIn®

### [Split An Atom](https://www.g2.com/products/split-an-atom/reviews)

Split An Atom is an integrated marketing agency with digital, content, and PR at the forefront of all our work.

#### Who Is the Company Behind Split An Atom?

- **Seller:** [Split An Atom](https://www.g2.com/sellers/split-an-atom)
- **Year Founded:** 2011
- **HQ Location:** Hoylake, GB
- **Twitter:** @SplitAnAtom  
1,529 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=99a7bf726cf3e48a843d25e49acbe6d2014638715845b3c52618c8b89382fc41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsplit-an-atom%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [SPM Communications](https://www.g2.com/products/spm-communications/reviews)

SPM is a Dallas-based PR agency with offices in Austin and is ranked in the top 100 PR firms nationally by ODwyers.

#### Who Is the Company Behind SPM Communications?

- **Seller:** [SPM Communications](https://www.g2.com/sellers/spm-communications)
- **Year Founded:** 1999
- **HQ Location:** Dallas, US
- **Twitter:** @spmcomm  
440 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a5d6217f2d5d2b743205ab9c5e47af79466200081a7bc8db18ec4de1f0f6157a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspm-communications%2F&secure%5Burl_type%5D=linkedin_company_website)  
51 employees on LinkedIn®

### [Spred](https://www.g2.com/products/spred/reviews)

Spred is a global communications firm built for organizations operating in high-visibility, high-stakes environments. We partner with Fortune 500 companies, government agencies, and executive leaders to strengthen public perception, mitigate reputational risk, and secure authoritative media coverage. Our work spans strategic media relations, crisis communications, executive positioning, and digital reputation control. Spred combines strategic storytelling with data-driven execution, advanced media monitoring, and real-time reporting—ensuring our clients maintain credibility, influence, and trust in the digital age.

#### Who Is the Company Behind Spred?

- **Seller:** [Spred](https://www.g2.com/sellers/spred)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12c587c283a0dc036542ad69d063d962b6e5fc2b56f749e21e49cfee442a3a26&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspred-global%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SPRITZ LLC](https://www.g2.com/products/spritz-llc/reviews)

We are a boutique integrated and interactive marketing agency that seamlessly combines digital and traditional marketing with creative, powerful design.

#### Who Is the Company Behind SPRITZ LLC?

- **Seller:** [SPRITZ](https://www.g2.com/sellers/spritz)
- **Year Founded:** 2009
- **HQ Location:** San Francisco, US
- **Twitter:** @SpritzSF  
426 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2f473ea39011c1cd4eba864b52dd037544b8c753b5809a0ec3c750963681ac10&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1350785&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [SSPR](https://www.g2.com/products/sspr/reviews)

SSPR- Public Relations firm specializing in technology, consumer brands and social media.

#### Who Is the Company Behind SSPR?

- **Seller:** [SSPR](https://www.g2.com/sellers/sspr)
- **Year Founded:** 1978
- **HQ Location:** Colorado Springs, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22767b5e8976b0ebd01ed8f61f423ffbe7a4e3220a6bcdcc5e17c7b5410692b9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnext-pr-official-1%2F&secure%5Burl_type%5D=linkedin_company_website)  
27 employees on LinkedIn®

- [&lsaquo; Prev‹ Prev](/categories/pr-firms?order=g2_score&page=19#product-list)
- [1](/categories/pr-firms?order=g2_score#product-list)
- [2](/categories/pr-firms?order=g2_score&page=2#product-list)
- …
- [16](/categories/pr-firms?order=g2_score&page=16#product-list)
- [17](/categories/pr-firms?order=g2_score&page=17#product-list)
- [18](/categories/pr-firms?order=g2_score&page=18#product-list)
- [19](/categories/pr-firms?order=g2_score&page=19#product-list)
- 20
- [21](/categories/pr-firms?order=g2_score&page=21#product-list)
- [22](/categories/pr-firms?order=g2_score&page=22#product-list)
- [23](/categories/pr-firms?order=g2_score&page=23#product-list)
- [24](/categories/pr-firms?order=g2_score&page=24#product-list)
- [Next &rsaquo;Next ›](/categories/pr-firms?order=g2_score&page=21#product-list)

Spotlight Categories

[Retail POS Systems](https://www.g2.com/categories/retail-pos)

[Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

[Product Analytics Software](https://www.g2.com/categories/product-analytics)

[Product Lifecycle Management (PLM) Software](https://www.g2.com/categories/product-lifecycle-management-plm)

[Survey Software](https://www.g2.com/categories/survey)

Similar Categories

- [Affiliate Marketing Agencies](/categories/affiliate-marketing-agencies)
- [Amazon Marketing Services](/categories/amazon-marketing-services)
- [Analyst Relations (AR) Agencies](/categories/analyst-relations-ar-agencies)
- [Brand Advocacy Services](/categories/brand-advocacy-services)
- [Branding Agencies](/categories/branding-agencies)

- [Event Management Services](/categories/event-management-services)
- [Inbound Marketing](/categories/inbound-marketing)
- [Lead Generation Services](/categories/lead-generation-services)
- [Marketing Analytics Services](/categories/marketing-analytics-services)
- [Marketing Automation Consulting](/categories/marketing-automation-consulting)

- [Marketing Strategy](/categories/marketing-strategy)
- [Market Research Services](/categories/market-research-services)
- [Other Marketing Services](/categories/other-marketing-services)
- [Outbound Marketing](/categories/outbound-marketing)
- [Reputation Management Services](/categories/reputation-management-services)

[Browse PR Firms Themes](/categories/pr-firms/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Public relations (PR) agencies assist companies in creating and maintaining a positive outside image while effectively communicating with consumers and the media. PR firms offer services such as press release writing, media relations, thought leadership content, and award submissions. They also provide support for events like trade shows, press tours, and speaking opportunities.

Although larger businesses may choose to establish an in-house PR department, others may lack the necessary resources and partner with an external PR agency. Some companies may choose to work with a PR agency continuously, while others may only find it necessary during times of crisis management or notable change within the company. Businesses with existing PR departments may use [public relations software](https://www.g2.com/categories/pr-firms) to help manage their efforts.

Show More