# Best PR Firms - Page 12

## How Many PR Firms Products Does G2 Track?

**Total Products under this Category:** 347

### Category Stats (Aug 2026)

- **Average Rating:** 4.57/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** PAN (+0.23%) - Among all products in this category, PAN recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank PR Firms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 900+ Authentic Reviews
- 347+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for PR Firms 
 ![G2 Grid® for PR Firms plotting products by satisfaction and market presence](https://www.g2.com/categories/pr-firms/grids.png?focus%5B%5D=1327244&focus%5B%5D=108932&focus%5B%5D=1381916&focus%5B%5D=27942&focus%5B%5D=1561034&focus%5B%5D=24274&focus%5B%5D=1173150&focus%5B%5D=22589)

Highlighted products: Baden Bower, PANBlast, PAN, Firecracker PR, OBA PR, Allison+Partners, Otter PR, and Ogilvy Public Relations.

Underlying data: [Grid® JSON](https://www.g2.com/categories/pr-firms/grids.json?focus%5B%5D=baden-bower&focus%5B%5D=panblast&focus%5B%5D=pan&focus%5B%5D=firecracker-pr&focus%5B%5D=oba-pr&focus%5B%5D=allison-partners&focus%5B%5D=otter-pr&focus%5B%5D=ogilvy-public-relations)

**Sponsored**

### Fin

Fin is a single Customer Agent that can take on different roles, depending on what the conversation needs. Fin can handle sales, service, and more - all as part of one continuous experience for the customer. Key benefits of Fin AI Agent: - Automates complex tasks such as refunds, transaction disputes, and technical troubleshooting. - Easy to configure with a no-code experience that anyone on your team can manage. - Works with any helpdesk, including Salesforce, HubSpot, and Freshdesk – no migration required. - Affordable at scale with pricing starting at just $0.99 per outcome. - Provides complete visibility and control through tools to analyze, train, test, and deploy Fin across all channels. - Engages buyers as they explore your site, providing instant, relevant answers when intent is highest. - Moves prospects closer to a decision, answering questions about pricing and features, addressing objections, and matching solutions to their needs. - Closes opportunities by guiding qualified buyers to the right next step – booking meetings, starting trials, or handing off to sales with full context. How it works: Fin combines generative AI with deterministic rules to act just like your best human agents. You can give Fin detailed, step-by-step instructions, and it will follow them with speed and reliability –&nbsp;reducing time to resolution and improving customer satisfaction. Under the hood, Fin is powered by Fin APEX 1.0, the highest-performing, fastest model for customer service. Every layer is optimized for accuracy, speed, and reliability, so Fin can handle high volumes and complex queries with confidence. Proof of performance: - Fin resolves 67% of customer queries on average, with rates as high as 93% for some teams. - Trusted by 6,000+ customer service teams, including the world’s leading AI companies like Anthropic. - In independent tests, Fin consistently outperformed competitors, delivering higher resolution rates than Forethought, Decagon, and others. Ranked #1 AI Agent on G2, with the highest number of reviews.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=786&secure%5Bchosen_at%5D=2026-08-01T14%3A39%3A50Z&secure%5Bdisplayable_resource_id%5D=1005823&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=3270&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=3270&secure%5Bresource_id%5D=786&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-firms%3Fpage%3D12&secure%5Btoken%5D=418f6d0f7f49695f6c67cac35a78c55ba9c6da9c842fdb221bb8d52c8dada2c9&secure%5Burl%5D=https%3A%2F%2Fwww.fin.ai%2Fdrlp%2Fai-agent&secure%5Burl_type%5D=custom_url)

### [French | West | Vaughan](https://www.g2.com/products/french-west-vaughan/reviews)

FWV is the Southeast's largest independent public relations, public affairs and brand communications agency.

#### Who Is the Company Behind French | West | Vaughan?

- **Seller:** [French | West | Vaughan](https://www.g2.com/sellers/french-west-vaughan)
- **Year Founded:** 1997
- **HQ Location:** Raleigh, US
- **Twitter:** @FWV\_US  
1,905 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fdd242c142a9c38ebfc6a43751e0bea18e9dcb40f90cf21f8ccd0035f7271411&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffrenchwestvaughan&secure%5Burl_type%5D=linkedin_company_website)  
69 employees on LinkedIn®

### [FUSIONWRX](https://www.g2.com/products/fusionwrx/reviews)

FUSIONWRX is a marketing engagement and activation agency that specializes in guiding organizations to communicate their brand in memorable, engaging and highly personable ways, so as to attract the right audiences and move them toward their core goals.

#### Who Is the Company Behind FUSIONWRX?

- **Seller:** [FUSIONWRX](https://www.g2.com/sellers/fusionwrx)
- **Year Founded:** 2015
- **HQ Location:** Crestview Hills, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ece4fd8d429f7a537423f2002cbb2cd3998377b3bf5d66b44835414a90cf6282&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffusionwrx%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

### [Gen3 Marketing](https://www.g2.com/products/gen3-marketing/reviews)

Gen3 Marketing (Gen3) is the leading global performance marketing agency specializing in affiliate marketing, leveraging nearly two decades of publisher relationships and data-driven strategies for our clients. Founded in 2007, Gen3 Marketing is the most experienced and largest affiliate marketing agency in the industry. Headquartered in Blue Bell, Pennsylvania, with hubs across the USA, Canada, and Europe; Gen3 employs over 200 people on six continents. The most awarded affiliate marketing agency, Gen3 has been named Agency of the Year 14 times, most recently by CJ 2022, Rakuten 2022, AWIN ThinkTank 2023, and recognized in 2024 for the 8th consecutive year by Digital Commerce 360 as a Leading Vendor to the Top 1000 retailers.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Gen3 Marketing?

- **Seller:** [Gen3 Marketing](https://www.g2.com/sellers/gen3-marketing)
- **Year Founded:** 2007
- **HQ Location:** Blue Bell, Pennsylvania, United States
- **Twitter:** @Gen3Marketing  
710 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9eb20c64299b685c18a803cba70bc456a9b63a92aeede33c4b8fa52edfc7aaf4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgen3-marketing%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Do G2 Reviewers Say About Gen3 Marketing?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **responsive customer support** from Gen3 Marketing, attributing improved conversions and sales to their assistance.
- Users value the **consistently available support** from their Account Manager, which effectively boosts conversions and sales.
- Users commend the **consistent accessibility of management** , enhancing support and driving conversions effectively.
- Users value the **consistent support** from their Account Manager, which boosts conversions and sales significantly.
- Users value the **consistent support from Account Managers** , which drives conversions and enhances sales effectively.

#### What Are Recent G2 Reviews of Gen3 Marketing?

**["Gen3 helped us drive online sales through Affiliates using the CJ platform"](https://www.g2.com/survey_responses/gen3-marketing-review-12387772)**

**Rating:** 5.0/5.0 stars

_— Kelly J._

[Read full review](https://www.g2.com/survey_responses/gen3-marketing-review-12387772)

### [Golden Spiral](https://www.g2.com/products/golden-spiral/reviews)

Golden Spiral is a specialized, integrated marketing agency that exists to help our clients REALIZE their brand identity, position in the market, growth objectives, and leadership of the market.

#### Who Is the Company Behind Golden Spiral?

- **Seller:** [Integrated B2B Tech Marketing](https://www.g2.com/sellers/integrated-b2b-tech-marketing)
- **Year Founded:** 2011
- **HQ Location:** Nashville, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a74cde53cdcec6358099f98ca32dd982d228ea27cbb865e56cb7a0b9c5c7d20c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fratiomarketing%2F&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

### [Good Kids Agency](https://www.g2.com/products/good-kids-agency/reviews)

Hi, we’re Good Kids. We just might be your new advertising agency. We create fresh advertising & marketing with a focus on social media content. We believe attention is the name of the game: and we’re winning business, earned with this ethos. We bring brands to life with captivating visuals, seductive copy, and immersive experiences. Everything we create forms a connection to amplify your message. We keep it simple, inspire fun & make it shareable. We’re very good at: -Creative Advertising -Content Production -Motion Graphics -Pop Up Events -Media Management -PR & Partnerships -Digital Marketing Come play with us. With 15 years of experience in design, production, content & strategy, we’ll find the buzz-worthy content for your demographic and amplify your messaging. We’re focused on client needs and objectives. From concept to completion; we’re working in service to the brand, without ego, using proven industry methods & strong attention to detail. We’re known for a style that focuses on fun & shareable moments, chic design & cutting edge technology to further what’s possible for you. We bring big ideas to life, find inspiration in the most unusual places & we’re constantly on the hunt for exciting new trends to help our clients make a mark. Partner with us today & let's make something worth talking about

#### Who Is the Company Behind Good Kids Agency?

- **Seller:** [Good Kids](https://www.g2.com/sellers/good-kids)
- **Year Founded:** 2006
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=439774ddb6e51193781fd914416d47f742d510f2cc7a6a9c8025438a6b60fea0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgood-kids&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [Goodman Media](https://www.g2.com/products/goodman-media/reviews)

Goodman Media International (GMI) is a results-driven, award-winning public relations firm dedicated to our client partnerships and focused on surpassing their goals.

#### Who Is the Company Behind Goodman Media?

- **Seller:** [Goodman Media](https://www.g2.com/sellers/goodman-media)
- **Year Founded:** 1996
- **HQ Location:** New York, US
- **Twitter:** @goodmanmedia  
459 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=579f0cf2122a225c881b67d62c062a629762e245792584c5dd967ac2cd6e7b9e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgoodman-media-international&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

### [Grano de Arena](https://www.g2.com/products/grano-de-arena/reviews)

Grano de Arena is a design studio based in Bogota, Colombia.

#### Who Is the Company Behind Grano de Arena?

- **Seller:** [Grano de Arena](https://www.g2.com/sellers/grano-de-arena)
- **Year Founded:** 2010
- **HQ Location:** Bogotá, CO
- **Twitter:** @GranoDeArenaCol  
590 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=98b1a654b8ba89674ebc62b948ab1ca8d119b91f1c7949c562d6266d884b6f5b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1402517&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [G&S Business Communications](https://www.g2.com/products/g-s-business-communications/reviews)

G&S Business Communications helps clients compete in a global marketplace that demands smarter thinking and purposeful innovation. With strategic public relations and marketing communications programs, we build enduring relationships for your business and brands along the entire value chain. From increasing sales to enhancing reputations, we inspire action that drives results.

#### Who Is the Company Behind G&S Business Communications?

- **Seller:** [G&S Business Communications](https://www.g2.com/sellers/g-s-business-communications)
- **Year Founded:** 1971
- **HQ Location:** New York, US
- **Twitter:** @gs\_comms  
1,710 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e6ccc9e5b2eeb4cf0748e07eb00ffa5ae47d2ebbc6493cb163f830a5c6de48b7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgs-business-communications%2F&secure%5Burl_type%5D=linkedin_company_website)  
221 employees on LinkedIn®

### [Harrison & Shriftman](https://www.g2.com/products/harrison-shriftman/reviews)

Harrison & Shriftman is a public relations, special events and marketing firm that specializes in building brands in the luxury sector, including the fashion, lifestyle, travel and hospitality, publishing and entertainment industries.

#### Who Is the Company Behind Harrison & Shriftman?

- **Seller:** [CPM Group](https://www.g2.com/sellers/cpm-group)
- **Year Founded:** 1986
- **HQ Location:** United States
- **Twitter:** @GSP  
24,039 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49d7f7db7626982924b2c6f20547476b8ea999cb499009c99f68a8c24fa431e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcpm-group%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

### [Hawkins International](https://www.g2.com/products/hawkins-international/reviews)

Hawkins International Public Relations is a boutique PR agency that draws from a diverse, proven background representing leading lifestyle and luxury brands.

#### Who Is the Company Behind Hawkins International?

- **Seller:** [Hawkins International](https://www.g2.com/sellers/hawkins-international)
- **Year Founded:** 2011
- **HQ Location:** New York, New York, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6ce465050072c9f8c18c4a577557ce618c9188d28ffb69d1bdf86d6c4feb90e8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffinn-partners&secure%5Burl_type%5D=linkedin_company_website)  
1,188 employees on LinkedIn®

### [Hexo Press](https://www.g2.com/products/hexo-press/reviews)

Hexo Press is a premium press release distribution company that helps businesses, startups, and brands amplify their news across major media outlets. We provide a fast, reliable, and SEO-optimized way to get your story published on high-authority platforms, increasing your online visibility, credibility, and brand awareness. With tailored distribution plans, we ensure that your press releases reach the right audience, including journalists, bloggers, and potential customers.

#### Who Is the Company Behind Hexo Press?

- **Seller:** [Hexo Press](https://www.g2.com/sellers/hexo-press)
- **HQ Location:** Arizona, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a58f9ba1e878e8e1a9df2a4c8a0841fdeadbeefa204dde7f433fa61f59000205&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhexo-press%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [High Road](https://www.g2.com/products/high-road/reviews)

Living for killer ideas. Dying to deliver. It's what High Roaders do.

#### Who Is the Company Behind High Road?

- **Seller:** [CPM Group](https://www.g2.com/sellers/cpm-group)
- **Year Founded:** 1986
- **HQ Location:** United States
- **Twitter:** @GSP  
24,039 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49d7f7db7626982924b2c6f20547476b8ea999cb499009c99f68a8c24fa431e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcpm-group%2Fabout&secure%5Burl_type%5D=linkedin_company_website)  
31 employees on LinkedIn®

### [HL Group](https://www.g2.com/products/hl-group/reviews)

HL Group is a strategic marketing, communications, and media relations firm. The company was founded in 2001 by Hamilton South and Lynn Tesoro and encompasses offices in New York and Los Angeles.

#### Who Is the Company Behind HL Group?

- **Seller:** [MDC Partners](https://www.g2.com/sellers/mdc-partners)
- **Year Founded:** 1980
- **HQ Location:** Brooklyn, US
- **Twitter:** @MDCPartners  
4,696 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05b70856c3811d7ff210e9024d71686b7731395ec1ae0f806bb924207905c427&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmdc-partners%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,493 employees on LinkedIn®
- **Ownership:** NASDAQ:MDCA

### [Host](https://www.g2.com/products/host/reviews)

Host is a full service creative agency that's dedicated to creating work that lives beyond advertising.

#### Who Is the Company Behind Host?

- **Seller:** [Host](https://www.g2.com/sellers/host)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [HTP Digital](https://www.g2.com/products/htp-digital/reviews)

HTP is a full-service digital marketing agency with vast experience of working with science, technology and engineering companies.

#### Who Is the Company Behind HTP Digital?

- **Seller:** [HTP Digital](https://www.g2.com/sellers/htp-digital)
- **HQ Location:** Manchester, United Kingdom
- **Twitter:** @HTPDigital  
109 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22e5dbd2dd56afa7453e750d32d9c256f5f719e5ae764029b5e4f5064531f385&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5065004%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

- [&lsaquo; Prev‹ Prev](/categories/pr-firms?order=g2_score&page=11#product-list)
- [1](/categories/pr-firms?order=g2_score#product-list)
- [2](/categories/pr-firms?order=g2_score&page=2#product-list)
- …
- [8](/categories/pr-firms?order=g2_score&page=8#product-list)
- [9](/categories/pr-firms?order=g2_score&page=9#product-list)
- [10](/categories/pr-firms?order=g2_score&page=10#product-list)
- [11](/categories/pr-firms?order=g2_score&page=11#product-list)
- 12
- [13](/categories/pr-firms?order=g2_score&page=13#product-list)
- [14](/categories/pr-firms?order=g2_score&page=14#product-list)
- [15](/categories/pr-firms?order=g2_score&page=15#product-list)
- [16](/categories/pr-firms?order=g2_score&page=16#product-list)
- …
- [23](/categories/pr-firms?order=g2_score&page=23#product-list)
- [24](/categories/pr-firms?order=g2_score&page=24#product-list)
- [Next &rsaquo;Next ›](/categories/pr-firms?order=g2_score&page=13#product-list)

Spotlight Categories

[Spend Management Software](https://www.g2.com/categories/spend-management)

[Board Management Software](https://www.g2.com/categories/board-management)

[Demo Automation Software](https://www.g2.com/categories/demo-automation)

[Sales Enablement Software](https://www.g2.com/categories/sales-enablement)

[Webinar Platforms](https://www.g2.com/categories/webinar)

Similar Categories

- [Affiliate Marketing Agencies](/categories/affiliate-marketing-agencies)
- [Amazon Marketing Services](/categories/amazon-marketing-services)
- [Analyst Relations (AR) Agencies](/categories/analyst-relations-ar-agencies)
- [Brand Advocacy Services](/categories/brand-advocacy-services)
- [Branding Agencies](/categories/branding-agencies)

- [Event Management Services](/categories/event-management-services)
- [Inbound Marketing](/categories/inbound-marketing)
- [Lead Generation Services](/categories/lead-generation-services)
- [Marketing Analytics Services](/categories/marketing-analytics-services)
- [Marketing Automation Consulting](/categories/marketing-automation-consulting)

- [Marketing Strategy](/categories/marketing-strategy)
- [Market Research Services](/categories/market-research-services)
- [Other Marketing Services](/categories/other-marketing-services)
- [Outbound Marketing](/categories/outbound-marketing)
- [Reputation Management Services](/categories/reputation-management-services)

[Browse PR Firms Themes](/categories/pr-firms/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Public relations (PR) agencies assist companies in creating and maintaining a positive outside image while effectively communicating with consumers and the media. PR firms offer services such as press release writing, media relations, thought leadership content, and award submissions. They also provide support for events like trade shows, press tours, and speaking opportunities.

Although larger businesses may choose to establish an in-house PR department, others may lack the necessary resources and partner with an external PR agency. Some companies may choose to work with a PR agency continuously, while others may only find it necessary during times of crisis management or notable change within the company. Businesses with existing PR departments may use [public relations software](https://www.g2.com/categories/pr-firms) to help manage their efforts.

Show More