# Best PR Firms - Page 10 ## How Many PR Firms Products Does G2 Track? **Total Products under this Category:** 347 ### Category Stats (Jul 2026) - **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings _Last updated: July 12, 2026_ ## How Does G2 Rank PR Firms Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 900+ Authentic Reviews - 347+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for PR Firms ![G2 Grid® for PR Firms plotting products by satisfaction and market presence](https://www.g2.com/categories/pr-firms/grids.png?focus%5B%5D=1327244&focus%5B%5D=108932&focus%5B%5D=1381916&focus%5B%5D=27942&focus%5B%5D=1561034&focus%5B%5D=24274&focus%5B%5D=1173150&focus%5B%5D=22589) Highlighted products: Baden Bower, PANBlast, PAN, Firecracker PR, OBA PR, Allison+Partners, Otter PR, and Ogilvy Public Relations. Underlying data: [Grid® JSON](https://www.g2.com/categories/pr-firms/grids.json?focus%5B%5D=baden-bower&focus%5B%5D=panblast&focus%5B%5D=pan&focus%5B%5D=firecracker-pr&focus%5B%5D=oba-pr&focus%5B%5D=allison-partners&focus%5B%5D=otter-pr&focus%5B%5D=ogilvy-public-relations) **Sponsored** ### Otter PR Otter PR is a public relations firm that specializes in strategic media placements, reputation management, and enhancing executive visibility. Designed to assist businesses and individuals in effectively communicating their narratives, Otter PR employs a proprietary method known as OTR™ (Outreach, Trends, Relationships) to achieve consistent media results. This approach enables clients to navigate various challenges, from product launches to crisis management, ensuring their stories receive the attention they deserve. Targeting a diverse audience, Otter PR caters to both established brands and emerging entities across various industries. Its clientele includes prominent names such as Hilton, Anheuser-Busch, and Alibaba, as well as notable public figures like Mike Mandell and members of Congress. This broad spectrum of experience allows Otter PR to adapt its strategies to meet the unique needs of different sectors, whether in the corporate world, entertainment, or politics. The firm is particularly beneficial for organizations looking to scale their influence or enhance their public image in competitive markets. Key features of Otter PR include its strategic media placement capabilities, which leverage industry connections to secure valuable coverage in top-tier publications. The firm’s reputation management services help clients maintain a positive public image, addressing any potential issues before they escalate. Additionally, Otter PR focuses on executive visibility, ensuring that leaders are positioned as thought leaders within their fields. This multifaceted approach not only enhances brand recognition but also fosters trust and credibility among target audiences. The proprietary OTR™ method stands out as a differentiator in the public relations landscape. By emphasizing outreach to key media contacts, staying ahead of industry trends, and building strong relationships, Otter PR effectively amplifies its clients' messages. This method allows for tailored strategies that resonate with specific audiences, ultimately leading to greater engagement and impact. With a proven track record of success, Otter PR is well-equipped to help clients navigate the complexities of public relations in today’s fast-paced media environment. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=786&secure%5Bchosen_at%5D=2026-07-29T20%3A38%3A08Z&secure%5Bdisplayable_resource_id%5D=786&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=786&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1173150&secure%5Bresource_id%5D=786&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpr-firms%3Fpage%3D10&secure%5Btoken%5D=a5a30f75e19f3f04d6be2a9cc8a8177bd033ba3eae1da42c30d41f13ff3d1c7c&secure%5Burl%5D=https%3A%2F%2Fotterpublicrelations.com%2F&secure%5Burl_type%5D=book_demo) ### [Comunicado](https://www.g2.com/products/comunicado/reviews) Comunicado is a communications agency aimed at working with tech startups. Founders came from VC and entrepreneurship with exits and multiple funds raised. Comunicado is focused on PR strategies that help to increase the conversion from other marketing funnels such as ads, email and content marketing etc. Communications help to increase 6% conversion rate to 13-18% #### Who Is the Company Behind Comunicado? - **Seller:** [Comunicado](https://www.g2.com/sellers/comunicado) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a869c878b2b857fb06eff989832c910df73bfcbfacc737abce6ea46d82eef18&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fantongera&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Cone Communications](https://www.g2.com/products/cone-communications/reviews) Cone Communications is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. #### Who Is the Company Behind Cone Communications? - **Seller:** [CPM Group](https://www.g2.com/sellers/cpm-group) - **Year Founded:** 1986 - **HQ Location:** United States - **Twitter:** @GSP 24,039 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49d7f7db7626982924b2c6f20547476b8ea999cb499009c99f68a8c24fa431e5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcpm-group%2Fabout&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® ### [Connectively](https://www.g2.com/products/connectively/reviews) Connectively is a UK-based editorial authority consultancy helping B2B brands, SaaS companies, agencies, and scaling businesses build long-term digital authority through the Authority Engineering Framework™. Most companies invest in visibility before they have built credibility. They run paid ads, publish blog content, and buy backlinks from automated networks, then wonder why serious buyers still hesitate. The problem is not visibility. It is the absence of independent editorial evidence that the brand is worth trusting. Connectively solves this through three compounding layers working together. The first layer is editorial backlinks. Every placement is manually sourced from real publishers with genuine audiences, verified for topical relevance, and contextually integrated within editorial content. No automated networks, no link farms, no recycled domains. Placements are secured across DA 40 to 75 publications in the client's specific niche, pointing at the commercial pages that matter most for rankings and buyer trust. The second layer is strategic PR placements. Connectively secures editorial features on nationally recognised platforms including AP News, MSN, Yahoo Finance, and Business Insider. These placements create the independent media presence that serious buyers, investors, and enterprise procurement teams look for when they research a brand before engaging. A visible As Featured In section built from genuine editorial coverage changes how buyers perceive a brand before any sales conversation begins. The third layer is the Connectively Authority Layer. This is a permanent, indexed editorial presence built directly on the Connectively platform, comprising Leadership Interviews, Brand Stories, and Expert Voices pieces. These assets position founders and operators as credible voices in their market, create a media kit that journalists and partners find during research, and function as active sales enablement tools that close deals faster by answering buyer objections before they are raised. All three layers are structured within the Authority Engineering Framework™, a four-stage methodology covering Visibility Foundation, Credibility Signals, Authority Positioning, and Trust Compounding. Each campaign is designed to compound over time rather than producing short-term metric spikes that decay when activity stops. Connectively works with a limited number of brands at a time to maintain editorial integrity and campaign quality. Clients include premium service brands, scaling SaaS companies, luxury operators, and B2B agencies building authority in competitive markets. #### Who Is the Company Behind Connectively? - **Seller:** [Connectively](https://www.g2.com/sellers/connectively) - **Year Founded:** 2026 - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3a579d009dae7e0c78d0f9d3499674713138e7f4420ef5ab2a30bb76825c69e9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconnectively&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Cowe Communications](https://www.g2.com/products/cowe-communications/reviews) Fully featured marketing automation platform to create free campaigns on WhatsApp, SMS, email and In-App notifications. Personalise your campaigns in seconds using our data collection tools requiring no code setup to drive higher conversion rates instantly! #### Who Is the Company Behind Cowe Communications? - **Seller:** [Cowe](https://www.g2.com/sellers/cowe) - **Year Founded:** 2015 - **HQ Location:** Calabasas, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=177e992b92650b21fde5eaad1b7b43a7a7bc3629254aa8bdb5e56f6e521c4de5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcoweofficial&secure%5Burl_type%5D=linkedin_company_website) 9 employees on LinkedIn® ### [Cox eLearning Consultants](https://www.g2.com/products/cox-elearning-consultants/reviews) Cox eLearning Consultants is the leading marketing services and consulting firm in the industries of corporate training, elearning, and HR solutions providers. #### Who Is the Company Behind Cox eLearning Consultants? - **Seller:** [Cox eLearning Consultants](https://www.g2.com/sellers/cox-elearning-consultants) - **HQ Location:** Livermore, US - **Twitter:** @COX\_eLearning 166 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=de09faaff8004b7fcdfa747af18d6c881835159fcb23c7aa55056f523c30c1c8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcox-elearning-consultants%2F&secure%5Burl_type%5D=linkedin_company_website) 8 employees on LinkedIn® ### [Crenshaw Communications](https://www.g2.com/products/crenshaw-communications/reviews) Crenshaw Communications is a New York PR agency specializing in public relations for high-growth B2B technology brands. Whether the goal is to launch a new product, drive web traffic, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth to build brands. #### Who Is the Company Behind Crenshaw Communications? - **Seller:** [Crenshaw Communications](https://www.g2.com/sellers/crenshaw-communications) - **Year Founded:** 2009 - **HQ Location:** New York, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dd388dba1734287c826a1289c8903f9810a44de4298998c3e3676f980e271fca&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrenshaw-communications&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® ### [Crowd PR - Crowdfunding Campaign](https://www.g2.com/products/crowd-pr-crowdfunding-campaign/reviews) a PR agency exclusively serving crowdfunding projects. #### Who Is the Company Behind Crowd PR - Crowdfunding Campaign? - **Seller:** [Crowd PR](https://www.g2.com/sellers/crowd-pr) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [CTP](https://www.g2.com/products/ctp/reviews) Digital communications agency located in Boston's North End. We unleash the power of the human spirit for brands that want to live out loud. **Average Rating:** 4.5/5.0 **Total Reviews:** 2 #### Who Is the Company Behind CTP? - **Seller:** [CTP](https://www.g2.com/sellers/ctp) - **HQ Location:** Boston, US - **Twitter:** @ctpboston 2,329 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=54608e9bd1d7ff8c94f9d1fae4d2dea07201ead5b8443586864a94473e1e8b0f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fctpboston%2F&secure%5Burl_type%5D=linkedin_company_website) 255 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large #### What Are Recent G2 Reviews of CTP? **[""CTP For management and Endorsements""](https://www.g2.com/survey_responses/ctp-review-6876887)** **Rating:** 5.0/5.0 stars _— Aditya K._ [Read full review](https://www.g2.com/survey_responses/ctp-review-6876887) **["CTP good for backend"](https://www.g2.com/survey_responses/ctp-review-6832774)** **Rating:** 4.0/5.0 stars _— Harsh P._ [Read full review](https://www.g2.com/survey_responses/ctp-review-6832774) ### [Cygnal](https://www.g2.com/products/cygnal/reviews) Cygnal is a political polling and analytics firm that provides comprehensive research and data-driven insights to political consultants, committees, caucuses, businesses, nonprofits, and governmental agencies. Established in 2007 and headquartered in Washington, D.C., Cygnal specializes in market polling and survey research services, offering products and tools designed to inform strategic decision-making. Key Features and Functionality: - Market Research: Conducts in-depth polling and survey research to gather valuable data on public opinion and market trends. - Voter Scoring and Modeling: Utilizes advanced analytics to assess voter behavior and predict electoral outcomes. - P2P Text Messaging: Offers peer-to-peer text messaging services to enhance direct communication with target audiences. - Employee Engagement and Membership Involvement: Provides tools to boost engagement within organizations and among members. Primary Value and Solutions: Cygnal empowers its clients by delivering actionable intelligence that drives effective communication strategies and informed decision-making. By leveraging their expertise in polling and analytics, Cygnal helps organizations understand public sentiment, optimize outreach efforts, and achieve their objectives in a data-driven manner. #### Who Is the Company Behind Cygnal? - **Seller:** [Cygnal](https://www.g2.com/sellers/cygnal) - **Year Founded:** 2007 - **HQ Location:** Washington, US - **Twitter:** @cygnal 4,021 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8a8e2540117bbd25a4af5e2fe7ff322c4c7ca4b9e197198f928596576288c68c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcygnal&secure%5Burl_type%5D=linkedin_company_website) 36 employees on LinkedIn® ### [Davies Public Affairs](https://www.g2.com/products/davies-public-affairs/reviews) Davies is one of the country's top public affairs firms, specializing in grassroots programs that motivate individuals to speak out on issues that matter. #### Who Is the Company Behind Davies Public Affairs? - **Seller:** [Davies Public Affairs](https://www.g2.com/sellers/davies-public-affairs) - **Year Founded:** 1983 - **HQ Location:** Santa Barbara, US - **Twitter:** @DaviesPA 1,422 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=459b418188826a3fbe0bf7ed44a024ac98f102dd6c4c937fa66d136137bf8417&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F74380&secure%5Burl_type%5D=linkedin_company_website) 68 employees on LinkedIn® ### [Digital PR Global](https://www.g2.com/products/digital-pr-global/reviews) Digital PR Global is a media-placement agency that helps founders, startups and established brands earn permanent, guaranteed coverage across 460+ trusted publications — including Forbes, Yahoo Finance, Business Insider and Entrepreneur. Unlike agencies that bill monthly retainers and only promise outreach, Digital PR runs a transparent pay-per-publication model: clients choose the exact outlet, see the price upfront, and the feature stays live long-term. The agency supports fundraising credibility, brand authority, and EB-1A/O-1 visa media-evidence needs. Professional writing is an optional flat add-on, or clients may supply their own copy free. Founded in 2010 and led by founder Namrata J Thakkar. #### Who Is the Company Behind Digital PR Global? - **Seller:** [Digital PR Global](https://www.g2.com/sellers/digital-pr-global) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a1fdc768fe154934b404829bf508cfdb63eebb6b35251eb8a5b4e87c17b14cec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdigital-pr-global&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [D.J. Case & Associates](https://www.g2.com/products/d-j-case-associates/reviews) We work with state and federal natural resource agencies and organizations. Our team includes foresters, biologists, web developers, marketers, journalists, PR specialists and human dimensions experts. #### Who Is the Company Behind D.J. Case & Associates? - **Seller:** [D.J. Case & Associates](https://www.g2.com/sellers/d-j-case-associates) - **Year Founded:** 1986 - **HQ Location:** Mishawaka, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1e38b2deb7b3ba886d35f54e80fdc7ba5e7c8f7116f487dc353063a66378be87&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F879088&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® ### [DKC](https://www.g2.com/products/dkc/reviews) DKC is a public relations, marketing and government affairs firm that provides provides communications services including strategic counsel and planning, media relations, digital and social media, integrated marketing, event production and marketing, executive positioning, crisis management and public affairs #### Who Is the Company Behind DKC? - **Seller:** [DKC](https://www.g2.com/sellers/dkc) - **Year Founded:** 1991 - **HQ Location:** New York, US - **Twitter:** @dkcnews 3,723 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aaa194a1e20b31eb661c595deb1c7406261c52aebdb00af1f038f1685fdc1825&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F19486&secure%5Burl_type%5D=linkedin_company_website) 494 employees on LinkedIn® ### [Doremus](https://www.g2.com/products/doremus/reviews) Doremus is a global agency that specializes in business communications, helping companies align their communications with their business objectives. #### Who Is the Company Behind Doremus? - **Seller:** [Doremus](https://www.g2.com/sellers/doremus) - **Year Founded:** 1903 - **HQ Location:** New York, New York, United States - **Twitter:** @Doremus 1,329 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4707f0196419fd07485a9462f28ff4ce1279b2064b1025b1575b184bae05010e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdoremus&secure%5Burl_type%5D=linkedin_company_website) 84 employees on LinkedIn® ### [Dukas Linden](https://www.g2.com/products/dukas-linden/reviews) Dukas Linden Public Relations (DLPR) is a communications partner for leaders in finance, asset management and professional services. #### Who Is the Company Behind Dukas Linden? - **Seller:** [Dukas Linden](https://www.g2.com/sellers/dukas-linden) - **Year Founded:** 2002 - **HQ Location:** New York, US - **Twitter:** @DukasLindenPR 29,016 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=002379c2e7c449a20944937c74412853fd90bb3566168ce540a5896a733d11e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdukas-public-relations%2F&secure%5Burl_type%5D=linkedin_company_website) 40 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/pr-firms?order=g2_score&page=9#product-list) - [1](/categories/pr-firms?order=g2_score#product-list) - [2](/categories/pr-firms?order=g2_score&page=2#product-list) - … - [6](/categories/pr-firms?order=g2_score&page=6#product-list) - [7](/categories/pr-firms?order=g2_score&page=7#product-list) - [8](/categories/pr-firms?order=g2_score&page=8#product-list) - [9](/categories/pr-firms?order=g2_score&page=9#product-list) - 10 - [11](/categories/pr-firms?order=g2_score&page=11#product-list) - [12](/categories/pr-firms?order=g2_score&page=12#product-list) - [13](/categories/pr-firms?order=g2_score&page=13#product-list) - [14](/categories/pr-firms?order=g2_score&page=14#product-list) - … - [23](/categories/pr-firms?order=g2_score&page=23#product-list) - [24](/categories/pr-firms?order=g2_score&page=24#product-list) - [Next ›Next ›](/categories/pr-firms?order=g2_score&page=11#product-list) Spotlight Categories [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) [Marketing Analytics Tools](https://www.g2.com/categories/marketing-analytics) [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing) [AI Writing Assistants](https://www.g2.com/categories/ai-writing-assistant) Similar Categories - [Affiliate Marketing Agencies](/categories/affiliate-marketing-agencies) - [Amazon Marketing Services](/categories/amazon-marketing-services) - [Analyst Relations (AR) Agencies](/categories/analyst-relations-ar-agencies) - [Brand Advocacy Services](/categories/brand-advocacy-services) - [Branding Agencies](/categories/branding-agencies) - [Event Management Services](/categories/event-management-services) - [Inbound Marketing](/categories/inbound-marketing) - [Lead Generation Services](/categories/lead-generation-services) - [Marketing Analytics Services](/categories/marketing-analytics-services) - [Marketing Automation Consulting](/categories/marketing-automation-consulting) - [Marketing Strategy](/categories/marketing-strategy) - [Market Research Services](/categories/market-research-services) - [Other Marketing Services](/categories/other-marketing-services) - [Outbound Marketing](/categories/outbound-marketing) - [Reputation Management Services](/categories/reputation-management-services) [Browse PR Firms Themes](/categories/pr-firms/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated October 3, 2024 Public relations (PR) agencies assist companies in creating and maintaining a positive outside image while effectively communicating with consumers and the media. PR firms offer services such as press release writing, media relations, thought leadership content, and award submissions. They also provide support for events like trade shows, press tours, and speaking opportunities. Although larger businesses may choose to establish an in-house PR department, others may lack the necessary resources and partner with an external PR agency. Some companies may choose to work with a PR agency continuously, while others may only find it necessary during times of crisis management or notable change within the company. Businesses with existing PR departments may use [public relations software](https://www.g2.com/categories/pr-firms) to help manage their efforts. Show More