Online Reputation Management Software Resources
Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Online Reputation Management Software
Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, discussions from users like you, and reports from industry data.
Online Reputation Management Software Articles
Online Reputation Management Software Glossary Terms

Word-of-mouth marketing (WOM) gets people talking about a brand or product online or in-person. Learn about its benefits and best practices.
by Kelly Fiorini

Asymmetric information is when one party has more knowledge or information than the other. Learn from examples and explore the benefits and disadvantages.
by Mara Calvello
Online Reputation Management Software Discussions
The BirdEye effect is tracking your results before and after BirdEye. You can find your BirdEye effect in the dashboard. The starting date of the BirdEye effect will be the day you onboard with BirdEye, so the effect begins from your very first day.
Answered: Jennifer Campisi on February 24, 2020
Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just added a new google reviews feature where you can see your reviews in your dashboard and request reviews with a click of a button, but I'm not sure if they have rolled it out to all users.
Answered: Marian Spurgeon on March 12, 2020
Hi Kelsey - one of the functions I find really helpful is the apointment feature, so people can book directly into my calendar + it links to their client profile.
You mentioned email marketing - have you set-up automated campaign sequences? That's something that I've loved, simply add a tag to a client and they automaticlly start getting fun info from you, on a regular basis and you only have to add a tag once.
Shannon
Answered: Shannon M. Pole on March 12, 2020
You should definitely use the tagging features to help segment your audience. You can use an unlimited number of tags and have an unlimited number of tags on a contact record. The more data you can capture and tag, the better for future hyper targeting of your markets.
I would also recommend the usage of the Internal Forms (if you have Infusionsoft by Keap). Using the internal forms makes Infusionsoft point and click simple and allows you to really expand the power of Infusionsoft without adding complexity to your daily routine.
If you'd like more info, or would like a free review of how you are using the system and how you could increase your usage, please feel free to reach out.
____________________________________
Jeff Arnold
4Spot Marketing • 4SpotMarketing.com
11700 W Charleston #170-160 • Las Vegas • NV • 89135
O: 702-721-9763 • C: 702-525-9763
Answered: Jeff Arnold on March 12, 2020
Hi Kendrick, we focus your email marketing on online review sites and unfortunately LinkedIn and Instagram do not have review functionality. We do recommend having those pages as they help your overall web presence and you can always plug the link in the Call-to-Action to drive more traffic that way.
As for the campaign customization, we are also looking to get you the highest conversion and multiple images/links can take away from getting your customer through the end of the email. You can always add in a GIF if you'd like to use multiple images, though. Give us a shout if you'd like to a quick rundown on this!
Answered: Elisabeth Newell on February 10, 2020
Online Reputation Management Software Reports
Mid-Market Grid® Report for Online Reputation Management
Fall 2026
Grid® Report for Online Reputation Management
Fall 2026
Enterprise Grid® Report for Online Reputation Management
Fall 2026
Momentum Grid® Report for Online Reputation Management
Fall 2026
G2 Report: Momentum Grid® Report
Small-Business Grid® Report for Online Reputation Management
Fall 2026
Enterprise Grid® Report for Online Reputation Management
Summer 2026
Small-Business Grid® Report for Online Reputation Management
Summer 2026
Mid-Market Grid® Report for Online Reputation Management
Summer 2026
Grid® Report for Online Reputation Management
Summer 2026
Momentum Grid® Report for Online Reputation Management
Summer 2026
G2 Report: Momentum Grid® Report