Top Free Marketing Analytics Software - Page 12

heybooster

heybooster is an eCommerce analysis platform that enables you to efficiently gain actionable insights to enhance your marketing strategies. You don’t need to build a data team to use machine learning algorithms. heybooster’s dedicated, trained algorithms enable you to perform complex marketing analyses in minutes!

izeads

Izeads is an operations hub for those who make a living from paid traffic. Create mass campaigns, track sales 100% server-side, protect your traffic, and natively integrate with major payment gateways—all in one dashboard. Native apps for iOS and Android, and interface in Portuguese, English, and Spanish.

Kaliper

Kaliper is the agentic ops layer for the pay-per-call ecosystem, built for networks, agencies, and media buyers running high-volume inbound calls. An autonomous team on every ping, call, and routing decision, running on rules you set. You keep your tracking platform. Kaliper goes on top of it, closing the loop from ad spend to call outcome. Ping Control surfaces every ping, auction, and routing decision live, with deduplication, rejection reasons broken down by cause, and pacing controls that match ping volume to each buyer's real agent capacity. Call Quality Control transcribes every call in-house and scores it against your own criteria, pre-configured for insurance, legal, home services, and 97 more verticals. Coverage Intelligence shows where buyer demand exists and where you are paying for traffic nobody wants. On top of all of it, Kaliper Agents apply your operating judgment at a scale no team can staff. They read the whole flow continuously, surface the pattern nobody thought to look for, explain what caused it, and hand you the fix — or run it on a rule you set. Connects natively to Retreaver, TrackDrive, CallGrid, and Moja AI, or to any platform via webhook. Live in 30 minutes. Usage-based pricing, unlimited users, 14-day free trial.

linkutm

linkutm is a simple and reliable UTM builder designed to fix messy marketing tracking. It helps teams create clean, consistent UTMs so their reports match, their data stays accurate, and decisions become easier.

Mandala Analytics

Mandala Analytics is an accessible online listening and monitoring tool designed to provide valuable and actionable insights for businesses of all kinds and sizes. The system constantly monitors millions of channels daily and captures billions of mentions from all continents and languages by using advanced business analytics AI. Mandala Analytics provides you with the most crucial and quality data, essential for making key decisions for your business. It helps you identify and analyze gaps in marketing efforts, future business opportunities, consumer behavior, competitor analysis and more.

MarvelPixel

What is this MarvelPixel? MarvelPixel, the first-party data solution designed to revolutionize media buying, tracking and optimizing campaigns. 🚀 The Problem Let's face it - today's marketing landscape is messy. Ad blockers are killing your tracking accuracy, your data is scattered across multiple platforms, and those attribution models? They're probably costing you money. Plus, relying on third-party data feels like building your house on someone else's land. Our Solution MarvelPixel puts you back in control. We've built a powerful first-party data platform that gives you complete ownership of your marketing data, bypasses those pesky ad blockers, and delivers attribution accuracy you can actually trust. What are the key features and benefits? 🔐 Your Data, Your Server Unlike other platforms, your data lives on your dedicated server. No more wondering who owns your precious marketing insights - you do. 🔄 Seamless Platform Integration Smoothly connect with Meta, Google Ads, and other major platforms. Our MarvelLink feature specifically enhances Meta's Event Matching Quality, giving you better data sync than ever before. Resulting in lower CAC and increased ROAS. 📊 Multi-Channel Attribution Track and analyze customer behavior across all devices and channels. No more guessing which campaigns are really driving results. 📈 Real-Time Insights Monitor your ROAS, AOV, MER and other crucial metrics in real-time through intuitive dashboards that actually make sense. Who is MarvelPixel for? If you're a marketing professional, e-commerce manager or owner who's tired of: - Watching ad blockers eat away at your tracking accuracy - Juggling data across multiple platforms - Wasting budget on flawed attribution models - Relying on third-party data ...then MarvelPixel was built for you. What's included? 👉 Server-side tracking that bypasses browser restrictions 👉 Complete data ownership on your dedicated server 👉 Advanced attribution tools 👉 Customer journey mapping 👉 Custom event optimization 👉 Financial data insights 👉 Real-time ROI dashboards 👉 …And much much more! Try it Risk-Free We're offering a 14-day risk-free trial because we're confident you'll love what MarvelPixel can do for your marketing efforts. P.S. Here are quick answers to common questions: 1. In the first 30 days, you’ll set up your account, integrate all channels, and start seeing improved attribution and insights on your dashboard. Expect measurable improvements in campaign performance 3 to 4 weeks after installing MarvelLink with the enhancement of Meta's EMQ. 2. MarvelPixel integrates seamlessly with major platforms like Meta, Google Ads, Shopify, and other e-commerce tools, ensuring smooth data synchronization across your marketing stack. 3. Your data starts populating on the dashboard in real time as soon as MarvelPixel is installed and events are live. You’ll see updates within minutes. 4. No technical knowledge is required. MarvelPixel sets up and manages your dedicated server for you, ensuring your data remains secure and easily accessible.

METRIXANA

Connect your marketing data sources and easily manage your data. With METRIXANA, you can also visualize your data with Looker Studio. The tools and systems we use every day are full of useful data. However, these data are often in tables or other formats that are difficult to read (CSV, XML,...). METRIXANA allows you to easily connect this data and then visualize it in Looker Studio so that you can make quick and correct marketing and business decisions based on it. With METRIXANA, you can easily connect your local marketing data sources like Shoptet and Heureka. More sources are coming soon. You do not need any coding skills to use METRIXANA. With just basic computer skills, you can set up everything yourself quickly and easily. METRIXANA is designed for data visualization in Looker Studio. You are just few click away from charts, tables and reports you need. Don't want to waste time creating Looker Studio reports? You don't have to, we have ready-made templates for you.

Mirabel's Marketing Manager

Marketing Manager by Mirabel Technologies is an all-in-one audience development and marketing automation platform built specifically for publishers and media companies. Fully integrated with Mirabel’s CRM platforms—Magazine Manager, Newspaper Manager, and Digital Media Manager—it helps streamline marketing campaigns, grow subscriber databases, and drive advertising revenue with smarter data, automation, and insights. Designed to eliminate silos between marketing, sales, and audience development, Marketing Manager offers a centralized hub to execute, track, and optimize every touchpoint in the customer journey. It’s ideal for media professionals looking to simplify outreach, improve engagement, and consolidate tech stacks. Marketing Automation Meets CRM Efficiency At the heart of Marketing Manager is a powerful email marketing and workflow engine that supports everything from basic email blasts to complex nurture sequences and lead qualification workflows. Segment your lists by over 100 properties—such as behavior, demographics, ad spend, industry, or geography—and personalize outreach for maximum relevance. The Workflows Engine includes 80+ prebuilt automations for sales, billing, marketing, and production. You can also create custom workflow triggers to send alerts, update records, assign reps, or initiate campaigns based on criteria you define. The Sales Sequencing System takes prospecting one step further, automating sales tasks like email sends, meeting scheduling, field updates, and lead stage transitions—perfect for managing outbound campaigns without manual effort. Expanded Audience Development Features Mirabel has recently expanded its audience development capabilities within Marketing Manager to help publishers collect more data, engage users more meaningfully, and convert more leads—all without third-party tools or manual importing. Third-Party Data Collection Integration Import and manage subscriber or ad sales data from external sources directly into the CRM. Custom Surveys & Dynamic Forms Build branded forms using an intuitive form builder. Use conditional logic to tailor questions based on prior responses and embed them on landing pages or in emails. Poll Campaigns Run quick polls in newsletters or campaigns. Display instant results or redirect to targeted landing pages to gather feedback and re-engage users. Popup Landing Pages Launch popups triggered by user behavior on your site to collect emails, drive downloads, or promote offers. Progressive Forms Collect data gradually over time, building robust user profiles without overwhelming visitors. Website Tags & Subtags with AI Assistance Tag website content manually or use Media Mate, Mirabel’s AI assistant, to analyze and auto-tag site content. Tags feed directly into Marketing Manager to drive segmentation, personalization, and content targeting. Campaign Tracking, Web Behavior, and Reporting With integrated website visitor tracking, Marketing Manager identifies anonymous traffic, matches it to CRM records, and appends detailed firmographic data. Use this insight to score leads, personalize outreach, and route contacts to the right teams. Advanced email analytics, A/B testing, and a drag-and-drop Landing Page Builder allow you to measure, optimize, and refine campaign performance in real time. Integration Across the Mirabel Ecosystem Marketing Manager connects seamlessly to ChargeBrite, Mirabel’s subscription and recurring revenue platform, allowing users to manage email campaigns, newsletter audiences, and subscriber lifecycles in one system. This tight integration with your CRM, subscription, and ad sales data eliminates the need for multiple tools and manual processes. From form submissions and site visits to ad clicks and payments, everything updates in real time. Smarter Tools, Simpler Execution Marketing Manager brings enterprise-grade tools to mid-sized publishers at an affordable price point. Whether you’re managing marketing for a regional magazine or running digital campaigns across multiple properties, the platform scales to support your growth. With tools to support automation, segmentation, personalization, subscription growth, and sales prospecting, Marketing Manager gives you complete control over your audience development and campaign execution—all from one platform.

Average Rating: 4.5/5.0

Total Reviews: 1

Optimizely

NetSpring brings the modeling flexibility and exploratory power of BI to self-service product analytics, working directly off any cloud data warehouse. NetSpring was founded in late 2019 by industry thought leaders Vijay Ganesan, Priyendra Deshwal, and Satyam Shekhar. The founders were previously part of the founding team at ThoughtSpot, now a leader in the BI space. The company is headquartered in Redwood City, California. Key Functionality: - Self-serve answers to any question, starting from a rich library of product analytics reports, with the ability to pivot seamlessly back and forth between any report and ad hoc visual data exploration - Combine product instrumentation with any business data in your data warehouse for context-rich analytics - Avoid writing and maintaining complex SQL for funnel/path-type queries, but have the option of leveraging SQL for specialized analysis Key Benefits: - Full Business Context: Access any data in the warehouse. Deeply understand the drivers of retention, referrals, and revenue. - Privacy & Security: Your customer data never leaves the warehouse. Maintain a single governed source of truth. - Cost & Maintenance: Simply connect to the warehouse and self-serve. No data movement. Cost not tied to event volume.

Average Rating: 4.3/5.0

Total Reviews: 3

PlatformCore

PlatformCore is a marketing campaign management platform which connect 3rd party tools into a single interface.

Reportly

Reportly is an AI-powered client reporting platform built for marketing agencies. It helps agencies turn marketing data from multiple platforms into professional, client-ready reports without spending hours manually collecting metrics, building spreadsheets, and writing performance summaries. With Reportly, agencies can connect platforms such as Google Analytics 4 (GA4), Google Ads, Meta Ads, Google Search Console, LinkedIn Ads, TikTok Ads, Microsoft Advertising, Mailchimp, and HubSpot. Reportly pulls the available marketing data and brings it together into automated reports with AI-generated insights and recommendations. Unlike traditional reporting tools that primarily present dashboards and charts, Reportly is designed to help agencies create a finished client report. Its AI can turn performance metrics into clear, plain-English explanations so clients can understand what happened, why it matters, and what to pay attention to. Reportly also supports white-label client reporting, allowing agencies to present reports using their own branding. Agencies can manage multiple clients, configure client-specific integrations, schedule automated reports, and deliver reports through PDF exports or a white-label client portal. Reportly is designed for agencies that want to reduce repetitive reporting work while maintaining professional, consistent communication with their clients. Instead of manually gathering data from different marketing platforms and preparing every report from scratch, agencies can automate much of the reporting workflow in one place. Reportly offers Starter, Growth, and Agency plans, with a 14-day free trial and no credit card required. The platform is built around making agency reporting faster, more automated, and easier for clients to understand.

resonaX.ai

resonaX.ai helps B2B marketers test campaigns, websites, and messaging with AI twins of their ideal customers—so they know what will work before launch. Instead of relying on guesswork, surveys, or generic personas, marketers can create a digital twin of their target audience and test different assets such as landing pages, ads, emails, or pitch decks. resonaX shows which version resonates most, what buyers would click on, and where the message falls flat. This gives marketing teams clarity on what will work in the market, shortens the feedback cycle, and helps them avoid wasted spend on underperforming campaigns. resonaX is built for founders, marketing leaders, and growth teams at B2B and SaaS companies who want to: Validate messaging and positioning with real buyer reactions Compare creatives or websites to see what drives higher conversions Confidently launch campaigns backed by customer insight By showing how buyers are likely to respond, resonaX takes the uncertainty out of marketing decisions and helps teams create campaigns that truly resonate.

Seenka

Seenka is a real-time media and advertising intelligence platform that tracks ads and content across all major media channels in Latin America, helping brands and agencies compare competitors, monitor campaigns and make data-driven decisions.d analytics to compare competitors, track trends and make data-driven decisions.

Segwise

Generate winning ads, backed by your data. Segwise's AI creative analytics tags and analyzes every creative you run, finds your winning creative patterns and helps you turn them into on-brand statics, videos and playables. Segwise connects to 15+ ad networks and MMPs Meta, Google, TikTok, AppLovin/Axon, Unity, Mintegral, Moloco, Reddit, LinkedIn, AppsFlyer, Adjust, Branch and Singular to unify creative and performance data in one place. Unlike traditional marketing analytics tools, Segwise works at the creative-element level. Its multimodal AI tags hooks, CTAs, characters, messaging angles, emotions, audio and visual styles across video, static and playable ads, then maps them to ROAS, CPI, CPA, CTR, retention and revenue. Five agents run the loop: Creative Tagging Agent - watches every ad. Tags video, image and playable creatives down to individual creative variables, across every network you run. Creative Analytics - connects those tags to performance, so you see which elements drive results and catch creative fatigue before spend leaks. Competitor Tracking Agent - decodes competitor ads to reveal their strategy and surface the gaps in your market. Creative Strategy Agent - answers any question about creative performance with evidence from your own data, not opinions. Creative Generation Agent - turns winning patterns into finished statics, videos and playables,

Smart Copilot

Smart Copilot est un logiciel de gestion Business Intelligence qui fournit des données et des analyses en temps réel pour aider les marques à optimiser l'allocation de leur budget, à contrôler l'attribution et la contribution, et à atteindre leurs objectifs commerciaux. Smart Copilot relie les données provenant du CRM, des ventes, des produits, des ads, du trafic, des places de marché, etc. par le biais de diverses intégrations afin d'offrir des indicateurs de performance fiables et impartiaux. Les principales fonctionnalités comprennent le suivi des ventes, l'optimisation des campagnes de marketing, l'optimisation du CRO, visualisation des données et l'attribution / contribution.