# Best Market Research Companies - Page 12

## How Many Market Research Companies Products Does G2 Track?

**Total Products under this Category:** 346

### Category Stats (Jul 2026)

- **Average Rating:** 4.57/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Fortune Business Insights (+2.96%) - Among all products in this category, Fortune Business Insights recorded the largest rating increase compared to last month

_Last updated: July 31, 2026_

## How Does G2 Rank Market Research Companies Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 346+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Market Research Companies
 ![G2 Grid® for Market Research Companies plotting products by satisfaction and market presence](https://www.g2.com/categories/market-research-services/grids.png?focus%5B%5D=140199&focus%5B%5D=161117&focus%5B%5D=7176&focus%5B%5D=25389&focus%5B%5D=7175&focus%5B%5D=68256&focus%5B%5D=129463&focus%5B%5D=38123)

Highlighted products: Datamam, CrawlNow, Euromonitor International Passport, Kantar Media, Mintel, Kai Analytics, Dynata Services, and CIENCE.

Underlying data: [Grid® JSON](https://www.g2.com/categories/market-research-services/grids.json?focus%5B%5D=datamam&focus%5B%5D=crawlnow&focus%5B%5D=euromonitor-international-passport&focus%5B%5D=kantar-media&focus%5B%5D=mintel&focus%5B%5D=kai-analytics&focus%5B%5D=dynata-services&focus%5B%5D=cience)

**Sponsored**

### Conduit

Conduit is a comprehensive software solution designed specifically for warehouses and logistics teams to streamline the management of docks, gates, and yards. This innovative platform offers a suite of modules, including dock scheduling, yard management, and driver sign-in, which can be utilized individually or in combination to meet the diverse needs of various operations. By integrating these functionalities, Conduit enables organizations to save time and reduce costs associated with logistics management. Targeted at supply chain professionals, Conduit is ideal for businesses of all sizes, from small warehouses to large distribution centers. The software’s modular design allows users to customize their experience based on specific operational requirements. For example, a facility may choose to implement dock scheduling to optimize loading and unloading processes while another may focus on yard management to enhance the organization of trailers and equipment. This flexibility makes Conduit a versatile solution that can adapt to the unique challenges faced by different logistics operations. One of the key features of Conduit is its ability to provide a comprehensive view of multiple facilities within a single network. This capability is particularly beneficial for organizations that operate several locations, as it allows for consistent management practices while still accommodating the individual needs of each site. Users can easily configure the software to reflect the specific workflows and requirements of each facility, ensuring that all operations run smoothly and efficiently. In addition to its modular capabilities, Conduit offers advanced functionalities that help optimize labor utilization and increase throughput. The software provides real-time data and analytics, enabling users to make informed decisions based on current operations. By automating processes such as driver sign-in and yard management, Conduit minimizes the potential for errors and delays, ultimately leading to improved productivity and resource allocation. Overall, Conduit stands out in the logistics software category by offering a flexible, user-friendly platform that caters to the diverse needs of supply chain operations. With its focus on enhancing efficiency and reducing costs, Conduit empowers organizations to prepare for future challenges while optimizing their current logistics processes.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1702&secure%5Bchosen_at%5D=2026-07-31T23%3A46%3A58Z&secure%5Bdisplayable_resource_id%5D=1454&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=1323066&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1323066&secure%5Bresource_id%5D=1702&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarket-research-services%3Fpage%3D12&secure%5Btoken%5D=63309aa1561a78aae78c47a9b17fef20d36470f081e43a4b8de1931152a021cb&secure%5Burl%5D=https%3A%2F%2Fwww.helloconduit.com%2Fcontact&secure%5Burl_type%5D=book_demo)

### [Heinz Marketing](https://www.g2.com/products/heinz-marketing/reviews)

We are sales pipeline strategy people at heart – math marketers and sales strategists who embrace revenue responsibility. We know that what really matters is sales pipeline, closing business and accelerating revenue. Period. Our proven methodology delivers real B2B results based on buyer insights, market-driven best practices, and rapid feedback loop to improve and sustain the results you see.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Heinz Marketing?

- **Seller:** [Heinz Marketing](https://www.g2.com/sellers/heinz-marketing)
- **Year Founded:** 2008
- **HQ Location:** Redmond, US
- **Twitter:** @HeinzMarketing  
105,218 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c54f6032e712512790c262577607aa29573756441d97cbd20790e175239c0045&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fheinz-marketing-inc%2F&secure%5Burl_type%5D=linkedin_company_website)  
91 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Heinz Marketing?

**["Wonderful Collaboration and Support!"](https://www.g2.com/survey_responses/heinz-marketing-review-509829)**

**Rating:** 5.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/heinz-marketing-review-509829)

#### What Are G2 Users Discussing About Heinz Marketing?

- [What is Heinz Marketing used for?](https://www.g2.com/discussions/what-is-heinz-marketing-used-for)

### [HelloInfo](https://www.g2.com/products/helloinfo/reviews)

HelloInfo offers a boutique solution for competitive intelligence and corporate strategy. We conduct custom market and competitive research that is focused on a company’s external environment. Our strengths lie in exceptional project management, custom deliverables for varied stakeholder audiences, and refined research and analysis. Our mission is to answer client questions in an approachable way. Your experience with, and deliverables from, HelloInfo will be easy and pleasant to navigate.

#### Who Is the Company Behind HelloInfo?

- **Seller:** [HelloInfo](https://www.g2.com/sellers/helloinfo)
- **Year Founded:** 2021
- **HQ Location:** Toronto, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b4352c16e9e0ae765e6243c4de4daf504debcda1d65519ff57922199051f7f5&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhelloinfo-global&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

### [He reviews](https://www.g2.com/products/he-reviews/reviews)

Unbiased multi-niche product and service reviews — helping consumers make smarter decisions.

#### Who Is the Company Behind He reviews?

- **Seller:** [He reviews](https://www.g2.com/sellers/he-reviews)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Heybla](https://www.g2.com/products/heybla/reviews)

is an online platform designed for listening to podcasts for free and without hassle, distinguished by its continuous update system that refreshes its catalog every minute, allowing users to instantly access the most recent episodes of their favorite shows. The website enables exploration of a wide variety of genres and creators, prioritizing immediacy and freshness of content, making it an ideal tool for those who want to stay up-to-date with the latest podcast news without waiting for periodic updates.

#### Who Is the Company Behind Heybla?

- **Seller:** [Heybla](https://www.g2.com/sellers/heybla)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hinge](https://www.g2.com/products/hinge/reviews)

Hinge is a branding and marketing firm that helps clients grow faster and be more profitable, it provide a complete suite of services, including research and strategy, brand development, comprehensive online marketing programs, award-winning creative, content marketing, and lead-generating websites.

#### Who Is the Company Behind Hinge?

- **Seller:** [Hinge](https://www.g2.com/sellers/hinge)
- **Year Founded:** 2002
- **HQ Location:** Arlington, US
- **Twitter:** @HingeMarketing  
9,082 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61f75ab23905deb1529f22f32fc60aad8f0dec737801217b7988f783ef78b064&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhinge&secure%5Burl_type%5D=linkedin_company_website)  
45 employees on LinkedIn®

### [HIPOPOTESIS: Market Research for Better Strategy](https://www.g2.com/products/hipopotesis-market-research-for-better-strategy/reviews)

HIPOPOTESIS is a global full-service boutique market research company specializing in Qualitative, Social Listening and Quantitative Research for the Spanish and European markets. The company operates at the intersection of Business Anthropology, Netnography, Design Thinking, Lean and Agile methodologies, and Computational Social Sciences, offering tailored solutions to address complex business challenges. They offer a unique triangulation mix-methods combining Social Intel + Qual + Quant. They called this approach the H3™ Method. Designed to meet the needs of businesses seeking to understand their audiences, employees or contexts, HIPOPOTESIS provides a wide range of research services in Spanish and English. Its work is grounded in Social Anthropology, enabling an in-depth analysis of human behavior and its impact on decision-making processes. The company’s approach integrates diverse methodologies to deliver insights that are both actionable and strategically valuable. Key features and capabilities of HIPOPOTESIS include: -Comprehensive research methodologies: A mix of qualitative, social listening and quantitative techniques, such as in-depth interviews, diary studies, netnography, focus groups, surveys, brand trackers and social monitoring. -Social media listening, Netnography and Online Communities: Providing insights into real-time trends and audience behavior. -Expertise in bilingual research: Studies conducted fluently in both Spanish and English for diverse target audiences. -Focus on actionable insights: Ensuring research outcomes directly inform business strategies and competitive positioning. HIPOPOTESIS supports organizations in understanding customers, clients, and employees, helping them refine their products, services, and strategies based on robust data and analysis. By combining innovative techniques and multidisciplinary expertise, they enable businesses to enhance their competitive advantage and drive growth.

#### Who Is the Company Behind HIPOPOTESIS: Market Research for Better Strategy?

- **Seller:** [Hipopotesis](https://www.g2.com/sellers/hipopotesis)
- **Year Founded:** 2016
- **HQ Location:** Gijón, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a9a2862328a9c81a6a4f14cf230ce194527055cd03fa2563966408e30eadee06&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhipopotesis%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [How to Watch](https://www.g2.com/products/how-to-watch/reviews)

HowToWatch is a digital content platform dedicated to guiding viewers through the increasingly complex world of video streaming. Acting as a comprehensive “hub for all things binge-worthy,” the company provides expert-curated guides, reviews, and tips to help people discover what to watch next—and how to watch it. Mission & Value Proposition In an era of streaming fragmentation, HowToWatch simplifies the experience. Their mission is to “break the borders of streaming” by helping users navigate different services, devices, and content libraries. howtowatch.io The platform empowers viewers to make informed decisions by offering: Streaming service comparisons and rankings, based on in-depth, independent research. Guides on the best devices for streaming, live TV options, DVRs, and more. Product reviews for streaming devices (e.g., Fire TV Stick, Chromecast, Apple TV) to help users select the right hardware.

#### Who Is the Company Behind How to Watch?

- **Seller:** [How to Watch](https://www.g2.com/sellers/how-to-watch)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hype-Index](https://www.g2.com/products/hype-index/reviews)

Hype-Index© is the indispensable talent briefing for the modern music industry. Each day, we surface selected new music and deliver it to a global audience of music industry professionals, including A&Rs, record labels, press, publishers, PRs, DSP teams, live agents and tastemakers. With over 4,000 music industry professionals subscribed and 14,000 monthly website pageviews, Hype-Index© is the modern music industry's trusted signal for emerging talent and an early indicator of the artists and records worth paying attention to.

#### Who Is the Company Behind Hype-Index?

- **Seller:** [Hype-Index](https://www.g2.com/sellers/hype-index)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ICO Announcement](https://www.g2.com/products/ico-announcement/reviews)

Get the latest news, expert insights, and updates on Crypto Presales, ICOs, IDOs, IEOs, blockchain projects, token sales, memecoins, and more.

#### Who Is the Company Behind ICO Announcement?

- **Seller:** [ICO Announcement](https://www.g2.com/sellers/ico-announcement)
- **Year Founded:** 2000
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3937887773ceae2276965716043836efb0d4a35bdecbd6048dbc62082901626e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fico-announcement&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [iGaming.bet](https://www.g2.com/products/igaming-bet/reviews)

iGaming.bet is the digital meeting point for professionals, operators, and providers in the online gaming industry. Our platform brings together news, interviews, articles, events, suppliers, jobs, and educational resources designed to drive growth and professionalization of the iGaming sector in the region. From Uruguay, we connect key market players with up-to-date information, strategic analysis, and networking opportunities.

#### Who Is the Company Behind iGaming.bet?

- **Seller:** [iGaming.bet](https://www.g2.com/sellers/igaming-bet)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=07bcfe4732830e7b9cc2ebb53048bcbda4a447e64f6488aa05bc33cd41b4eb0a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Figaming-bet%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [IMARC GROUP](https://www.g2.com/products/imarc-group/reviews)

IMARC Group is a global management consulting firm dedicated to helping changemakers achieve lasting impact. Operating across six continents and over 100 countries, we collaborate with clients to deliver unparalleled results, gain a competitive edge, and transform industries. Serving 3,000+ organizations, including startups and Fortune 500 companies, we provide comprehensive market entry and expansion services such as market assessment, feasibility studies, regulatory support, branding, competitive analysis, and procurement research. With a vast network of industry experts, multilingual capabilities, and a strong track record of client satisfaction, IMARC Group is your trusted partner for impactful and results-driven strategies.

#### Who Is the Company Behind IMARC GROUP?

- **Seller:** [IMARC GROUP](https://www.g2.com/sellers/imarc-group)
- **Year Founded:** 2010
- **HQ Location:** Noida, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f779aac04ef963bc274034544b0a9ea0f49a0b2d982d74e824bcc1958c7f76e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimarc-group&secure%5Burl_type%5D=linkedin_company_website)  
520 employees on LinkedIn®

### [incling](https://www.g2.com/products/incling/reviews)

incling is a purpose-built online qualitative research platform that helps brands and agencies uncover deeper insights through meaningful digital conversations Since 2013, incling has supported over 200,000 qualitative sessions in more than 27 languages, enabling researchers to connect with participants across the globe The platform is designed to be flexible, intuitive, and scalable - supporting everything from quick-turnaround pre-tasks with small groups to long-term online communities with thousands of participants. Whether you're testing creative concepts, exploring customer journeys, or gathering feedback on new products, incling makes it easy to engage participants in real time, on any device incling’s software is developed in-house and continuously refined to meet the evolving needs of insight teams. It offers both DIY access for researchers who want full control and full-service support for those who prefer expert guidance This flexibility makes it ideal for both market research agencies and in-house teams looking for scalable, cost-effective qualitative solutions. With powerful moderation tools, multimedia capabilities, and a user-friendly interface, incling enables researchers to go beyond surface-level responses and uncover the motivations, emotions, and context behind participant feedback. Key Features and Benefits: - Over 200,000 qualitative conversations conducted globally - Supports 30+ languages for international research reach - Mobile-friendly platform for seamless participant engagement - Designed for in-the-moment, in-depth qualitative feedback - Flexible delivery: DIY platform access or full-service consultancy - Suitable for pre-tasks, interviews, focus groups, and online communities - Multimedia support for richer, more engaging responses - Scalable from small studies to large, ongoing communities - Built for both market research agencies and brand insight teams - Easy onboarding and responsive support team

#### Who Is the Company Behind incling?

- **Seller:** [incling](https://www.g2.com/sellers/incling)
- **Year Founded:** 2013
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=96a3df7ec51e154d3e6e2c92ef14cb41bd27a7eaea8b53fcb95073b06a168b8c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fincling-ltd&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [Infiniti Research](https://www.g2.com/products/infiniti-research/reviews)

Infiniti Research is a global leader in customized market intelligence and advisory services. Today, nearly 100 businesses worldwide worldwide rely on our timely and sharp insights to tackle new challenges and navigate market complexities skillfully. At Infiniti Research, we have 500+ domain experts, analysts, and consultants across six locations dedicated to researching various B2B and consumer segments and delivering stellar market intelligence at the fingertips of key decision makers.

#### Who Is the Company Behind Infiniti Research?

- **Seller:** [Infiniti Research](https://www.g2.com/sellers/infiniti-research)
- **Year Founded:** 2003
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbdb0042e3fa1e59a491cf7b656a2f0054e2ab956992a17823346361d437912b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfiniti-research&secure%5Burl_type%5D=linkedin_company_website)  
618 employees on LinkedIn®

### [Ingenious e-Brain](https://www.g2.com/products/ingenious-e-brain/reviews)

Ingenious e-Brain is a global research advisory and management consulting firm that helps businesses future-proof their operations by addressing complex challenges with sustainable, strategic, and expert-led solutions. With a global network of over 300 domain experts, analysts, scientists, and consultants across 5 offices in 4 countries—we bring world-class research capabilities and a proven track record of delivering 5,000+ projects across various industries.

#### Who Is the Company Behind Ingenious e-Brain?

- **Seller:** [Ingenious e-Brain](https://www.g2.com/sellers/ingenious-e-brain)
- **Year Founded:** 2012
- **HQ Location:** San Jose, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=952953603864a0762d6261518aea8562b8f0f603ba618a812dd3011f3fd3ae50&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fingenious-e-brain-solutions&secure%5Burl_type%5D=linkedin_company_website)  
189 employees on LinkedIn®

### [Innova Market Insights](https://www.g2.com/products/innova-market-insights/reviews)

Cutting edge insights by professionals to help your business grow. All the data expertise and analysis you will need.

#### Who Is the Company Behind Innova Market Insights?

- **Seller:** [Innova Market Insights](https://www.g2.com/sellers/innova-market-insights)
- **Year Founded:** 1994
- **HQ Location:** Arnhem, NL
- **Twitter:** @innovatrending  
17,754 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ec023a256bd84b1dc57423f737de7ae207365dbb5dafe34f719bb35b2c8936a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finnovamarketinsights&secure%5Burl_type%5D=linkedin_company_website)  
168 employees on LinkedIn®

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[Browse Market Research Services Themes](/categories/market-research-services/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
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Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Market research services perform in-depth research and reporting into a variety of markets. These companies also analyze market activity to provide businesses with custom market insight and new perspectives into their own marketing campaigns. Insights are showcased via reports, infographics, and ad-hoc deliverables. Market research providers typically incentivize a consumer panel of market research participants to help gain market-related insights. Consumer participants provide insight into a marketplace by sharing what marketing efforts they’ve observed, their opinion on marketing efforts, and their personal information, such as demographics, location, and age. Technology companies can utilize [technology research services](https://www.g2.com/categories/technology-research) for tech-related insights.

Business can utilize the expertise provided by market research companies to gain competitive knowledge, obtain relevant market research reports, and obtain a general understanding of their market.

To qualify for inclusion in the Market Research Services category, a services provider must:

- Provide custom market research
- Write and distribute market research reports

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