Top Free Loyalty Management Software - Page 4

How Many Loyalty Management Software Products Does G2 Track?

Total Products under this Category: 807

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: InComm InCentives (+12.5%) - Among all products in this category, InComm InCentives recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Loyalty Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 29,700+ Authentic Reviews
  • 807+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Loyalty Management Software

G2 Grid® for Loyalty Management Software plotting products by satisfaction and market presence

Highlighted products: Smile.io, LoyaltyLion, Owner.com, Okendo, Benepik, AdvantageClub.ai, Comarch Loyalty Management, and Mastercard Offers.

Underlying data: [Grid® JSON](https://www.g2.com/categories/loyalty-management/grids.json?focus%5B%5D=smile-io&focus%5B%5D=loyaltylion&focus%5B%5D=owner-com&focus%5B%5D=okendo&focus%5B%5D=benepik&focus%5B%5D=advantageclub-ai&focus%5B%5D=comarch-loyalty-management&focus%5B%5D=mastercard-offers)

Fortis

The complete Point-of-Sale solution for small businesses, compacted in their payment terminal and card machines (no extra hardware, no extra shop space). Sell in-store from a compact device, launch your online store in a click, register orders and accept all payment methods including card, cash, and payment links. Manage orders, offer loyalty rewards, and make smarter decisions to save time and grow revenue.

Average Rating: 4.8/5.0

Total Reviews: 19

How Do G2 Users Rate Fortis?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Fortis?

  • Seller: Fortis
  • Year Founded: 2022
  • HQ Location: Dubai, AE
  • LinkedIn® Page: www.linkedin.com
    97 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail
  • Company Size: 84% Small, 16% Medium

What Do G2 Reviewers Say About Fortis?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Fortis, with seamless integration and clear documentation for a straightforward setup.
  • Users appreciate the robust features of Fortis, including clear documentation, seamless integration, and diverse payment options.
  • Users appreciate the comprehensive payment solutions of Fortis, making integration and management effortless and secure.
  • Users love the ease of launching loyalty programs with Fortis, enhancing customer engagement effortlessly.
  • Users love the ease of use of Fortis, seamlessly integrating POS and CRM functions for effortless order processing.
Cons
  • Users feel the lack of missing features like APIs and inventory management limits Fortis's effectiveness.
  • Users feel the lack of inventory management features in Fortis, though updates are expected from the product team.
  • Users find the limited features of Fortis a drawback, especially in terms of personalized messaging capabilities.
  • Users find Fortis to have slow performance, especially when lacking a bulk update feature for the catalog.
  • Users find the lack of a bulk update option frustrating, hoping for it in future updates from Fortis.

What Are Recent G2 Reviews of Fortis?

Influence

Influence is the ultimate plug-and-play solution for eCommerce brands, helping you grow your business with personalized loyalty and referral programs. This all-in-one app boosts customer retention and revenue with a customizable suite of tools for rewards, loyalty tiers and referrals. Enhance your retention strategy, support customer engagement, and maximize profitability with Influence. Launch a customized loyalty program in minutes with our user-friendly setup process. Reward customers for purchases, social actions, and product reviews through the Earn & Redeem feature, with redeem options like discounts, free shipping, and charity donations. Engage high-value customers with Loyalty Tiers, offering exclusive benefits and VIP rewards based on customer behavior. Modernize traditional loyalty programs with digital stamp cards, increasing engagement and purchase frequency through gamification and wallet integration. Reduce acquisition costs with personal referral links, rewarding both parties only when a referred purchase is completed. Expand your reach with performance-based affiliate marketing, tracking and optimizing partnerships easily. Influence integrates with top tech solutions like Klaviyo, Gorgias, REVIEWS.io and leading eCommerce platforms like Shopify and BigCommerce. With affordable pricing plans and support for multiple languages, Influence is designed to maximize profitability and customer retention for your eCommerce brand.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Influence?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Integrations: 6.7/10 (Category avg: 8.6/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)
  • Membership: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Influence?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Influence?

InsightJet

At InsightJet, we believe that the modern-day business owners need to make the most out of the ever-changing digital landscape by being relevant to these changes. Insight jet is born out of the idea of helping small and medium companies unlock the unexplored possibilities of growing the business by enabling them to listen to their audience and also by giving them the voice to communicate and delight their customers. InsightJet is introduced in this time of crisis to better equip the business owners and help them stay connected with the customers in the most rewarding way. InsightJet is the ideal site to connect with if you want to boost your business’s Google ratings and offer loyalties to your customers.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind InsightJet?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of InsightJet?

What Are G2 Users Discussing About InsightJet?

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iPresso

Integrated Marketing Automation platform for professional marketers. Industry-specific, with support, without a break from development. iPresso is more than just a technology... … and more than automation - everything counts: understanding the industry and business, support oriented to needs and problems, analytics, integration, continuous development. Make your marketing more effective! It’s not just a slogan but our mantra, which we use to develop the system. The core assumption of iPresso is to support professional marketers in their everyday work: integrate data, tools, design and conduct personalized, multi-channel campaigns, measure results and constantly improve them. How do we do it? We are continuously working on making iPresso maximally accessible and intuitive. iPresso is used by marketers from companies and brands operating all over the world. Discover what iPresso places at their disposal. Marketing Automation is complicated and hard to launch? ‍Not with iPresso! Technology is for all people. Marketing Automation was created especially for selected marketers, entrepreneurs and designers. We believe and know from experience that you do not expect a tool overloaded with redundant features.You need iPresso to be as flexible, friendly and integrated as possible. MAiA: The AI Assistant Built Into iPresso One of iPresso's key competitive advantages is MAiA (Marketing AI Assistant) - a built-in artificial intelligence assistant that transforms the way marketers work with campaign data.MAiA automates campaign performance reporting and reduces analysis time from hours to seconds. Instead of manually browsing dashboards and exporting data, a marketer asks a question in natural language and receives a ready-made interpretation of results, optimization recommendations, and actionable conclusions. What MAiA can do: - Generate campaign reports on demand, without manual configuration - Interpret anomalies and trends in data in real time - Compress analytical work from multi-hour sessions to instant answers - Support data-driven marketing decisions at every stage of the funnel - MAiA directly addresses one of the biggest challenges facing modern marketers: data overload combined with a chronic lack of time for interpretation. Adjust iPresso to your industry and business We possess competences and additional functionalities that better match iPresso to a particular industry. iPresso Enterprise is a dedicated marketing automation service for: finance, FMCG, telecommunications, automotive, airlines, media and entertainment, B2B – it’s an option worth considering.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind iPresso?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of iPresso?

What Are G2 Users Discussing About iPresso?

Leal

Leal is a digital loyalty platform that helps businesses increase repeat customers and customer retention by replacing paper loyalty cards and mobile apps with loyalty cards that live in Apple Wallet and Google Wallet. The platform is designed for cafés, restaurants, retail stores, salons, and service businesses that want a simple, modern loyalty program that customers will actually use. With Leal, businesses can create and launch a loyalty program in minutes. Customers join by scanning a QR code or clicking a link, and the loyalty card is added directly to their phone's wallet. From there, customers can collect stamps, points, or rewards, and their progress updates automatically in real time without needing an app download or account login. Leal allows businesses to reward customers for purchases, visits, referrals, or promotions, and to send push notifications directly to customers' lock screens through wallet notifications. This makes it easy to promote special offers, remind customers about rewards, and drive repeat visits without relying on email or social media algorithms. The platform also includes analytics and reporting tools that help businesses understand how their loyalty program is performing. Businesses can track customer visits, reward redemptions, repeat customer rates, and overall engagement to see the impact the loyalty program is having on revenue and customer retention. Leal fits into the customer loyalty software, customer engagement, and customer retention software categories, helping businesses build stronger relationships with their customers and increase customer lifetime value. By removing friction from traditional loyalty programs and making rewards easy to access and use, Leal helps businesses turn occasional customers into regulars. Overall, Leal provides a modern loyalty solution that is easy for businesses to manage and easy for customers to use, helping businesses grow through repeat customers rather than constantly relying on new customer acquisition.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Leal?

  • Seller: Jemcode
  • Year Founded: 2014
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Leal?

Loyoly

Loyoly is a post-purchase engagement platform that brings together Loyalty, Referral and Wallet to orchestrate ultra-personalised customer journeys across every touchpoint. Designed for modern e-commerce brands, Loyoly helps turn every customer interaction into a growth opportunity. Powered by 40+ activation mechanisms (including UGC, reviews, referrals, data collection and social sharing) Loyoly continuously adapts to each customer’s behaviour and engagement level to unlock their full potential. From first purchase to long-term loyalty, brands can design dynamic journeys that evolve in real time, driving meaningful engagement while respecting each customer’s unique relationship with the brand. Loyoly connects natively with your e-commerce and marketing stack, including CRM, marketing automation, POS, customer reviews and support tools. This seamless integration allows brands to unify all touchpoints into a consistent post-purchase experience aligned with their brand DNA (online and in-store) without adding complexity to existing workflows. More than just a loyalty platform, Loyoly empowers brands to activate their community, amplify social proof, and turn satisfied customers into powerful growth drivers. Teams gain full visibility into customer engagement, actionable insights to optimise performance, and the flexibility to launch new activation strategies quickly. The result: higher lifetime value, stronger retention, increased social proof and lower acquisition costs. With Loyoly, brands move beyond traditional transactional loyalty programs to build lasting customer relationships, create sustainable growth loops, and maximise the impact of every post-purchase interaction, all from a single, easy-to-use platform.

Average Rating: 4.5/5.0

Total Reviews: 5

How Do G2 Users Rate Loyoly?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Loyoly?

  • Seller: Loyoly
  • Year Founded: 2020
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    37 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 60% Small, 40% Medium

What Do G2 Reviewers Say About Loyoly?

AI-generated summary from verified user reviews

Pros
  • Users value the availability of customer support with Loyoly, ensuring help is always accessible when needed.
Cons
  • Users find the limited rewards system of Loyoly unsatisfactory and lacking in appealing incentives.

What Are Recent G2 Reviews of Loyoly?

POKET

Poket is an award-winning all-in-one Loyalty Program Software that helps businesses increase repeat sales and attract more new loyal customers. With Poket, merchants can set up any combination of loyalty program types tailored to suit their business no matter what industry they’re in. The platform allows merchants to manage and edit loyalty programs anytime, anywhere and set up promotional rules for automated campaigns tailored precisely to their customers’ spending habits, loyalty balances or campaign performance. The solution has features like referral automation, social media sharing rewards, targeted marketing automation, gamification for customer engagement. Businesses can transact using customer's mobile number or email or even an app and can manage everything via the store access login. Merchants can connect with customers via mobile push notifications, emails, or even SMS. Poket comes with three plans: FREE (Forever), Strong (7-day Free Trial*) & Mighty (7-day Free Trial*). *no credit card required It comes with a 'Poket Rewards' App for customers that allows them to manage and track their rewards, store e-cards & e-vouchers, and refer friends. Merchants can also download 'Poket Business' App built for both Android and iOS.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind POKET?

  • Seller: POKET
  • Year Founded: 2013
  • HQ Location: Singapore, SG
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of POKET?

What Are G2 Users Discussing About POKET?

RapidMule

RapidMule is a gamification-based loyalty platform that helps businesses increase user loyalty and engagement, improve retention, and drive desired behaviors through game-inspired digital experiences. It is designed for product teams, marketers, HR departments, and customer experience professionals who want to apply motivation science to real-world business challenges, without needing to write code. RapidMule enables organizations to turn routine customer or employee interactions into structured, rewarding journeys. These experiences can be applied across multiple use cases, including customer loyalty programs, employee motivation, onboarding flows, and behavioral nudging in digital platforms. The product is particularly useful for companies looking to drive measurable KPIs such as user activation, customer lifetime value, team performance, or internal tool adoption. RapidMule provides a modular interface that allows users to design and deploy gamified flows using predefined templates, custom rules, and event-driven triggers. The platform integrates with existing systems such as CRMs, internal portals, or customer-facing apps, allowing for seamless data synchronization and real-time response to user actions. Key features include: - Event-based trigger engine to assign rewards and progress dynamically based on user behavior - User attributes to create dynamic user journeys - Segmented experiences to tailor engagement strategies by audience type, such as customers, employees, or partners - One-time, repeatable and ranked badges to add a charm and make journey last longer - Multiple leaderboards with multiple timespans - Variety of rewarding scenarios, virtual currencies, wheel of fortunes, chests, reward stores - Internal stock management for physical or limited rewards - Analytics dashboards to track engagement metrics, behavioral trends, and program performance RapidMule is built for flexibility, supporting both short-term campaigns and ongoing engagement programs across different industries such as e-commerce, SaaS, financial services, and HR.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate RapidMule?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Membership: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind RapidMule?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of RapidMule?

Socios: Fidelity App

La app Socios Fidelity es una plataforma digital diseñada para fortalecer la relación entre las empresas y sus clientes más valiosos. A través de una interfaz intuitiva, los socios pueden acceder a beneficios exclusivos, consultar sus puntos de recompensa en tiempo real, gestionar ofertas personalizadas y mantenerse al día con las últimas novedades y promociones. La app simplifica la experiencia de fidelización, facilitando el canje de premios, la consulta del nivel de membresía y la recepción de comunicaciones a medida — todo en un solo lugar.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Socios: Fidelity App?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Socios: Fidelity App?

Stampioo

Stampioo is a digital loyalty platform that helps businesses reward repeat customers through app-free digital loyalty cards in Apple Wallet and Google Wallet. Businesses can create branded loyalty cards with their own logo, colors, rewards, and program settings. Customers join by scanning a QR code and save the card directly to their mobile wallet without downloading an app. Staff can add stamps and redeem rewards using a mobile phone. When customers join, businesses can collect selected customer details and build a customer list for relevant marketing. The dashboard provides insights into card activations, customer activity, stamps, repeat visits, and redeemed rewards. Businesses can send targeted offers and updates through wallet notifications. The Nearby reminder feature can show the saved card on customers’ lock screens when they are near a business location. Stampioo is suitable for cafés, bakeries, restaurants, and salons.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Stampioo?

  • Integrations: 10.0/10 (Category avg: 8.6/10)
  • Loyalty Analytics: 10.0/10 (Category avg: 8.8/10)
  • Membership: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Stampioo?

Who Uses This Product?

  • Company Size: 200% Medium, 200% Small

What Are Recent G2 Reviews of Stampioo?

All Digital Rewards

REWARDSTACK™, ADR's proprietary platform, stands at the forefront of rewards and incentives management: • Innovative Architecture: It features a brandable, hierarchical design, offering unparalleled customization and control. • Organizational Alignment: Perfectly mirrors client or organizational hierarchies for effective program management. • Extensive Rewards Portfolio: Largest diverse monetary and non-monetary incentives for all preferences. • Advanced Send Features: Offers flexibility and aligns with modern organizational needs - Auto Milestones, Auto triggered, and integrated Sweepstake technology establishing ADR as a leader in delivering structured, targeted rewards and incentive programs. • Versatile Redemption: Supports various options like Points, Email, SMS, and Games, catering to diverse preferences. • Seamless Fulfillment: Offers easy reward distribution through file uploads, 3rd party connections, portal login, and integrated SSO & APIs. Largest selection of reward delivery redemption options. • Flexible for All Sizes: Ideal for both small businesses and large enterprise structures and can accommodate up to a B2B2B+ and B2B2C+ structured program for reporting and analytics. • Leading Edge: Its unmatched customization and flexibility align with modern organizational needs, establishing ADR as a leader in delivering structured, targeted rewards and incentive programs. REWARDSTACK™'s unique features give ADR a significant advantage in meeting the evolving demands of today's organizations.

Average Rating: 5.0/5.0

Total Reviews: 3

How Do G2 Users Rate All Digital Rewards?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind All Digital Rewards?

Who Uses This Product?

  • Company Size: 67% Medium, 33% Small

What Are Recent G2 Reviews of All Digital Rewards?

Awda

AWDA is an AI-powered digital loyalty platform that helps businesses turn first-time customers into loyal, repeat customers. It enables businesses to create and manage digital loyalty stamp cards, reward customers for repeat purchases, and build stronger customer relationships. With AWDA, businesses can manage loyalty cards, track customer memberships and stamps, monitor attributed revenue, and manage loyalty program activities from one dashboard. Customers can access digital loyalty cards through Apple Wallet and Google Wallet, making it convenient to collect stamps and redeem rewards without needing a separate app. AWDA also offers features such as Morning Audio Briefing on the Pro plan, helping businesses receive a daily audio update about store activity. Businesses can use loyalty features, including VIP tiers where supported, to recognize valuable customers and encourage continued engagement. Designed for businesses that want to improve customer retention, AWDA brings digital stamp cards, loyalty rewards, and customer engagement tools together in one platform. It helps businesses simplify loyalty program management and create rewarding experiences that encourage repeat visits and purchases.

Who Is the Company Behind Awda?

Badge

Badge is the leading developer platform for Apple, Google, and Samsung Wallets, providing a seamless way for companies to create interactive customer experiences across all mobile wallets. With no-code workspaces, flexible APIs, and the first embedded wallet platform built for POS and SaaS companies, Badge simplifies wallet integrations and unlocks new marketing opportunities. Trusted by brands like Shift4, Pine Labs, Unilever, Carrefour, and Wakefern, Badge is backed by QED and Infinity Ventures. Why Badge? ✅ A Single Platform for Every Wallet Badge gives product teams a unified entry point for all mobile wallets, pass types, and marketing features. As new wallet capabilities launch, Badge automatically integrates them—minimizing ongoing maintenance efforts. ✅ Flexible Implementation Whether you prefer a no-code setup or a deep API integration, Badge adapts to your technical needs, making it easy to get started. ✅ Seamless System Integrations Badge connects effortlessly with CRMs, POS systems, loyalty programs, event management software, marketing platforms, ecommerce providers, and more—helping you build custom wallet experiences. ✅ Powerful Marketing Workflows Turn mobile wallets into a high-impact marketing channel. With Badge, you can launch in-wallet campaigns triggered by location, time, or key customer interactions. ✅ Enterprise-Grade Scale & Security Built for businesses of all sizes, Badge offers unmatched performance at enterprise-level volumes while adhering to the highest security standards.

Who Is the Company Behind Badge?

  • Seller: Badge
  • Year Founded: 2023
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Bellaly

Bellaly is a cloud platform for local businesses (restaurants, bars, retail shops, beauty salons and appointment-based services) that combines a digital loyalty program with optional modules for reservations, online ordering and marketing. It does not require any integration with the point-of-sale system. Loyalty (included in every plan, including the free one): digital stamp cards, points and coupons. Customers join by scanning a QR code. Staff use the Bellaly Partner Hub app (iOS and Android) to scan the customer's code, enter the receipt amount, which is converted into points, and redeem rewards. Reservations: tables, staff and resource calendars, events and online booking. Orders: online menu or catalog, takeaway, pre-orders and table ordering, with pickup slots and an order queue for staff. Marketing: email campaigns, customer segments and visit analytics, plus Studio, an AI assistant that suggests campaigns, writes copy and creates images in the business's brand style. Each business gets its own branded web page, and customers can also use the Bellaly app. Multiple locations can share one points balance. No commissions on orders or bookings.

Who Is the Company Behind Bellaly?

Bingage

Bingage is a unified reward and customer Loyalty solution for e-commerce and retail brands to help them increase retention and CLV by making post-purchase customer engagement meaningful for their customers. API-First approach, Bingage integrates with POS and E-commerce platforms in one click. We have taken the liberty to integrate with E-commerce and POS Platforms like Shopify, Posist, Petppoja, Slick POS, etc. to empower restaurants, retailers, and e-commerce to deliver customer engagement

Who Is the Company Behind Bingage?

  • Seller: Bingage
  • Year Founded: 2014
  • HQ Location: Indore, IN
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024