Inbound Call Tracking Software Resources - Page 21

DNI helps marketers track the web activity that leads to a phone call into a business. Phone calls, typically, are considered “higher-quality” leads than, say, a submission of a form, and DNI plays a huge role in optimizing a website for phone calls. The concern has been that search engines index a website, and by doing so they will index several different phone numbers, raising a red flag. Search engines put a lot of pieces together to determine the legitimacy of a website, and when the phone number keeps changing, this can hurt a business’ reputation. Here’s the good news: DNI does not impact the way search engines index a website. The reason for this is that DNI technology from reputable vendors will not be triggered by “bots” (the calls made to a website by search engines indexing a site). Whenever bots visit a website using DNI technology, the bot will always “serve up” the main phone number for the business – therefore, when search engines use a company’s phone number to help establish legitimacy, DNI exhibits no negative impact. Our overall point is this: If you’ve been concerned with DNI impacting your SEO, don’t be. As long as you’re utilizing a DNI service from a reputable company, there’s really nothing to worry about. If you are already using DNI – which we congratulate you on – you’re ahead of the curve.

DNI is a capability that enables marketers to display a unique phone number of a website for every concurrent web session they have. When someone visits a website with DNI, they will see a contact phone number unique to them. When the vistor calls the contact number a lot of rich information is logged about the user. For example, how the user came to the website, what pages they visited, time spent on the site, location etc. DNI adds a lot of intelligence to marketing analytics.

CallTrackingMetrics has a number port option that is easy to implement.