# Which inbound call tracking systems integrate with CRM and marketing automation tools?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A tracked call that doesn't flow into the CRM or marketing automation platform is a data point that dies the moment the call ends, disconnected from the lead record it should be updating. Reviewers in the <a class="a a--md" elv="true" href="https://www.g2.com/categories/inbound-call-tracking">Inbound Call Tracking category</a> describe how well that connection actually works.</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/callrail/reviews"><strong>CallRail</strong></a>: Reviewers cite integrations with major CRM and marketing automation platforms, syncing call data into existing lead records automatically. Does that sync stay reliable during high call volume, or does it lag when campaigns spike?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/invoca/reviews"><strong>Invoca</strong></a>: Reviewers in enterprise marketing teams cite deep Salesforce integration specifically, feeding conversation data directly into opportunity records.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/ctm-ctm/reviews"><strong>CTM</strong></a>: Reviewers describe solid CRM integration, with several noting that marketing automation platform connections vary depending on which specific platform is involved.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For teams running both a CRM and a separate marketing automation platform, has one of these actually kept both systems in sync without a manual reconciliation step?</p>

##### Post Metadata
- Posted at: 4 days ago
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I’d test this beyond whether the integration technically exists. The harder part is keeping attribution intact when one caller touches several campaigns, speaks to sales more than once, and eventually converts offline. Which of these reliably writes the call and its original marketing source back to the same contact or opportunity without creating duplicates or overwriting attribution the marketing team still needs?&lt;/p&gt;

##### Comment Metadata
- Posted at: 4 days ago
- Author title: Writer





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