Cartwheel is a delivery management platform that enables restaurants, food service businesses, and beyond to manage in-house and third-party delivery operations from a single system. Headquartered in the United States, Cartwheel serves thousands of store locations across the USA, Canada, the UK, Ireland, and Australia, including more than 25 of Nation's Restaurant News' Top 500 Restaurants, and brands such as Portillo's, P.F. Chang's, Potbelly, Lou Malnati's, and Jason's Deli.
Cartwheel's platform integrates in-house driver management with access to a broad network of third-party delivery providers, including national fleets and over 50 local delivery service providers (DSPs) for both on-demand and catering orders. Its Hybrid Delivery model allows businesses to combine their own drivers with third-party fleets, routing every order automatically in under one second based on rules the operator sets: order value, distance, driver availability, or time of day. AI-powered auto-dispatch and route optimization increase delivery speed by up to 22%, replacing manual dispatching that can take up to ten minutes per order.
Core features include:
- Hybrid Delivery management: blend in-house and third-party drivers within a single workflow
- Third-party fleet integrations: connect to Uber Direct, DoorDash Drive, Grubhub, and 50+ local DSPs
- AI-powered dispatch and routing: automatically assign every order to the best driver or fleet, with AI ETA calculations that track deliveries even for drivers without a device
- Real-time delivery tracking: live, operator-branded order visibility for both operators and customers
- Catering delivery support: purpose-built tools for scheduling and managing large-format orders
- Automatic refunds: reduce manual work on failed or late third-party deliveries
- Pre-negotiated DSP rates: access exclusive pricing with top third-party fleets, up to 27% below direct
Cartwheel addresses a core operational challenge for multi-unit restaurant brands: managing delivery profitably without fragmenting operations across multiple platforms. By consolidating dispatch, tracking, and fleet management in one place, operators reduce dependence on any single provider, control delivery costs through pre-negotiated rates, and keep the customer experience their own, including when an order is fulfilled by a third-party driver. Industry data indicates that 90% of customers are more likely to reorder from restaurants that offer real-time delivery tracking, a capability Cartwheel provides natively.
The Hybrid Delivery model helps brands scale during peak periods without overstaffing in-house driver teams, turning delivery from a cost center into a revenue driver. As the industry moves toward AI-driven delivery operations, what Cartwheel calls Delivery 3.0, where orchestration is the intelligence layer, the platform gives operators the automation and control to deliver more while spending less.
Who Is the Company Behind Cartwheel?