Best Employee Advocacy Software - Page 4

How Many Employee Advocacy Software Products Does G2 Track?

Total Products under this Category: 62

Category Stats (Nov 2026)

  • Average Rating: 4.55/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Apostle (+0.25%) - Among all products in this category, Apostle recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Employee Advocacy Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 7,700+ Authentic Reviews
  • 62+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Employee Advocacy Software

G2 Grid® for Employee Advocacy Software plotting products by satisfaction and market presence

Highlighted products: DSMN8, Poppulo Employee Experience, Vista Social, Oktopost, Hootsuite Amplify, Sprout Employee Advocacy, Haiilo, and EveryoneSocial.

Underlying data: [Grid® JSON](https://www.g2.com/categories/employee-advocacy/grids.json?focus%5B%5D=dsmn8&focus%5B%5D=poppulo-poppulo-employee-experience&focus%5B%5D=vista-social&focus%5B%5D=oktopost&focus%5B%5D=hootsuite-amplify&focus%5B%5D=sprout-employee-advocacy&focus%5B%5D=haiilo-haiilo&focus%5B%5D=everyonesocial)

Drumbeat

Drumbeat turns your entire team into a coordinated marketing engine. We make it easy for your team to get AI-powered, personalised LinkedIn content. Authentic, high-quality and consistent. Generate human-sounding content for founders, execs, partners, sales and subject-matter specialists — all aligned to your message house and tailored to each person's unique voice. AuthorDNA™ captures each teammate's natural writing style — tone, cadence, rhythm, vocabulary, emoji habits — and applies it to every output. Coordinate timed campaigns across your entire organisation. Product launches, fundraises, hiring pushes, PR moments. Set approval flows, role-based permissions and posting guardrails. See who's saying what — and how far it spreads. Full audit trails and cross-team analytics give you visibility and protection.

Who Is the Company Behind Drumbeat?

DrumUp

Drumup is an end to end social media content scheduling and discovery app, and can cut down your social media management effort by up to 90% (works with Twitter, Facebook and LinkedIn). It discovers relevant and engaging stories of interest to your social media audience from around the web, that you can schedule for multiple social media accounts. You can also add custom posts to your content queue for publishing. DrumUp also allows you to link your blog feed on your social accounts. In addition to these features, DrumUp offers a content library, hashtag suggestions, and an employee advocacy program. Features: - Discover fresh relevant content for your themes in an easy shareable format - Schedule posts for multiple accounts in one click - Manage multiple accounts through a single dashboard - Create groups of social media accounts and schedule to them with ease - Link blog feed to post directly to your social accounts - Schedule posts for specific time and date - Chrome extension to discover posts as you browse and to schedule conveniently from within - Mobile app for on-the-go content discovery and social media management - Create text and image custom posts - Link RSS feeds to read them within the app - Get hashtag suggestions - Shorten URLs and track your clicks - View social media engagement analytics - Save files to the content library - Provide specific social media accounts' access to teammates - Set up an employee advocacy program

Average Rating: 4.1/5.0

Total Reviews: 15

How Do G2 Users Rate DrumUp?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.4/10)

Who Is the Company Behind DrumUp?

  • Seller: DrumUp
  • Year Founded: 2015
  • HQ Location: Portland, OR
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Small, 20% Medium

What Are Recent G2 Reviews of DrumUp?

What Are G2 Users Discussing About DrumUp?

Genius Referrals

Genius Referrals automates your referral processes, creates brand advocates, and helps you grow your business with less time, cost, and hassle. It integrates with the platforms you already use, automates the time-consuming, frustrating referral process, and transforms your customers into brand advocates. We leverage cutting-edge automation technology to unlock the incredible power of referral marketing, build buzz around your brand, and convert satisfied customers into vocal brand advocates. Genius Referrals is best for brands that need more dynamic solutions and automation on their referral program processes. We provide end-to-end solutions for B2B, B2C, SaaS, Retail, and Enterprise.

Who Is the Company Behind Genius Referrals?

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How it works

GoodSeeker

GoodSeeker Digital Yearbook for employee success and life at work stories. Capture, centralize and share employee-inspired content to build your team and brand inside and out. Invite employees, clients, partners and other ambassadors to submit individual and team-generated stories to spotlight job roles, skills, hidden talents, company values, and go to market differentiators. A fully customizable story and testimonial generator that uses text, tags, and video makes it easy for anyone to contribute a "meaningful story," not a high-five. Managers and team leaders can use it to show employee appreciation, onboard new hires with job specific examples, and give greater transparency to lessons-learned. Employer branding, talent attraction, and recruitment marketing teams can embed promote and embed stories anywhere to give candidates better look at who and what makes your culture unique.

Who Is the Company Behind GoodSeeker?

Go Spread

Go Spread is a LinkedIn event marketing platform that helps conference organizers, event agencies, communities and corporate teams turn attendees, speakers, partners and employees into organic promoters of their events. At its core are “Meet Me At” and “I’m attending” graphics: branded visuals that people personalize with their own photo and post to LinkedIn in about 30 seconds. Organizers design a branded template once, either by uploading an SVG or PNG file or by building one in the built-in Design Editor, and place a photo area with drag and drop. Go Spread can import logo, colors and fonts straight from the organizer’s website. Each campaign gets its own event page with a custom URL, title, helper text and prepared LinkedIn captions. Organizers share one link in their registration confirmation, newsletter, Slack or WhatsApp. Attendees open it, upload a photo, and download the graphic or post it directly to LinkedIn. No account or installation is required. Because every post comes from a real person rather than a brand account, it works as a personal recommendation inside that person’s network. This social advocacy approach creates trust, compounds as each post prompts the next, and needs no ad spend. Across the first 20 campaigns, 100 attendee posts generated around 250,000 LinkedIn impressions on average. Go Spread customers have generated over 20 million organic impressions in total, and Future Leader Summit 2026 reached more than 3 million impressions with over 1,000 tags. Key features include: A template builder with LinkedIn post, story and landscape formats A Design Editor with 17 templates, including Meet Me At, Speaker, Attendee, Partner and Visit Us, plus animated, gradient and image backgrounds Direct LinkedIn posting and one-click caption sharing Live campaign analytics for views, downloads, shares and estimated reach Full brand customization and white-label subdomains An embeddable pop-up for ticketing pages Go Spread is used by more than 500 events, communities, agencies, sponsors and partners across Europe and beyond, from startup conferences and investor networks to business forums and corporate employer-branding teams. The platform is EU-hosted and GDPR compliant, and setup takes minutes. Teams can start free and test before publishing, with event plans starting at €79 as a one-time payment.

Who Is the Company Behind Go Spread?

Highperformr

Highperformr's Product Analytics is a comprehensive solution designed to monitor and enhance the performance of social media campaigns. It enables businesses to track engagement metrics, measure return on investment (ROI), and ensure that content effectively resonates with both prospects and customers.

Who Is the Company Behind Highperformr?

Magnettu

Magnettu is a LinkedIn analytics and content management platform built for agencies and marketing teams managing multiple personal brand profiles at scale. As an official LinkedIn API partner, Magnettu connects directly through LinkedIn's official API — no browser extensions, no shared passwords, no risk to client accounts. Teams and clients collaborate in one shared workspace to ideate, approve, schedule, and measure content, with role-based permissions and white-label reporting built for client delivery. Magnettu's analytics go deeper than scheduling and publishing. Through official API access, agencies and marketing departments get personal profile analytics that few other platforms in the category offer — giving teams real visibility into what's driving growth on each managed profile, not just surface-level engagement counts. Beyond content and analytics, Magnettu's Brand Ambassadors feature turns employee advocacy into a measurable, ongoing program: gamified rankings and rewards that keep teams engaged over time, instead of a one-off campaign that fades after launch. Magnettu operates in 12+ countries, supporting agencies and marketing teams of every size — from boutique shops managing a handful of client profiles to larger organizations running dozens. The team behind Magnettu is intentionally lean and built around senior, high-performing specialists, which is reflected in how clients describe support: fast, knowledgeable, and consistently named as one of the platform's strongest points. Pricing is transparent and scales with the number of managed profiles, from a Starter plan for individual profiles up to Agency and Custom tiers for larger rosters, including advanced customization, tailor-made market reports, API access, and priority support. A 7-day free trial and a 30-day money-back guarantee make it easy to start with confidence.

Average Rating: 5.0/5.0

Total Reviews: 3

How Do G2 Users Rate Magnettu?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)

Who Is the Company Behind Magnettu?

  • Seller: Magnettu
  • Year Founded: 2022
  • HQ Location: Barcelona, ES
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Magnettu?

AI-generated summary from verified user reviews

Pros
  • Users value the AI integration in Magnettu, enhancing insights and streamlining LinkedIn account management effectively.
  • Users appreciate the game-changing AI integration of Magnettu, enhancing capabilities and delivering meaningful insights effortlessly.
  • Users commend the dedicated leadership of Magnettu for continuously enhancing the platform based on client feedback.
  • Users value the ease of use of Magnettu, appreciating its intuitive interface for efficient client LinkedIn management.
  • Users find Magnettu's efficiency remarkable, appreciating continuous improvements made by the responsive leadership team.
Cons
  • Users are facing slow performance from Magnettu, which can lead to occasional lags and technical glitches.
  • Users experience slow updates with Magnettu, but the company's responsive approach helps mitigate the impact on users.
  • Users experience occasional software bugs with Magnettu, but appreciate the team's quick resolutions and improvement efforts.
  • Users notice occasional technical issues with Magnettu's performance, but appreciate their quick commitment to resolving them.

What Are Recent G2 Reviews of Magnettu?

Olympia Engage

Olympia Engage provides organizations with a highly advanced, yet simple to use performance management and employee engagement system that has been designed to help engage, inspire and reward their people. As this is Software as a Service, the Olympia Engage platform is set up and made available online, enabling teams and individuals across the globe to access their profiles, tasks and teams anywhere, any time. You can get everyone performing at their best and reap the business rewards when you invest in your team with Olympia Engage!

Who Is the Company Behind Olympia Engage?

PeopleSocial

PeopleSocial is an employee advocacy platform that helps businesses turn their employees’ social networks into a powerful content distribution channel. Teams can share approved content, generate personalized captions, schedule posts, and track performance across social networks. With PeopleSocial, marketers can expand organic reach, increase engagement, and make employee-led content distribution simple and scalable.

Who Is the Company Behind PeopleSocial?

  • Seller: Evonsys
  • Year Founded: 2015
  • HQ Location: Wilmington, US
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Please Repost

PleaseRepost is the simplest employee advocacy platform for LinkedIn. Every employee gets a permanent personal link — they click it, see the company's latest pinned post, and tap Repost. Done. No app to install, no training, no onboarding call. Admins set up in under an hour, post targeting by team/group, tag analytics, and an AI gamification advisor (The Commissioner) with 20 built-in game types. Enterprise SSO (Microsoft Entra ID + Okta) included at no extra tier. $49/month for up to 100 employees, free for the first month.

Who Is the Company Behind Please Repost?

Poppulo Employee Experience

Poppulo is a global leader in AI-powered employee experience and enterprise digital signage, helping organizations connect with their workforce and customers through intelligent, real-time messaging across every channel. The first company in its category to deploy agentic AI, and the first to achieve ISO/IEC 42001 certification, the world's benchmark for secure, trustworthy AI. Poppulo has defined what it means to bring enterprise-grade artificial intelligence to communications. Trusted by over 10,000 organizations, including more than 40 of the Fortune 100, Poppulo's solutions reach more than 50 million employees worldwide. By combining certified agentic AI with scalable communications technology, Poppulo helps enterprises boost employee engagement, enhance customer experience, and improve operational efficiency. Poppulo helps internal communication, HR, IT, and leadership teams foster stronger employee connections and drive greater business impact through effective multichannel communications. Employees benefit too with clearer, more personalized communication that helps them perform better and align with their company's strategic goals. Poppulo's advanced multichannel analytics help you identify the best send and open times, understand content performance with click maps, analyze the success of different campaigns, and filter data by nearly any employee segment. Poppulo works with organizations in more than 80 countries with individual customers using Poppulo to communicate in upwards of 30+ languages. Poppulo features that support multilingual communication for global teams include AI translations, multilingual templates, and support for right-to-left languages. According to a Total Economic Impact study by Forrester Consulting, the average three-year ROI of Poppulo is 375% with a payback period of under six months. Other benefits include an average annual productivity savings of 6.5 weeks/communicator and 2x employee reach.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Poppulo Employee Experience?

  • Seller: Poppulo
  • Year Founded: 1996
  • HQ Location: Denver, US
  • LinkedIn® Page: www.linkedin.com
    544 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Internal Communications Manager
  • Top Industries: Financial Services, Hospital & Health Care
  • Company Size: 100% Large

What Do G2 Reviewers Say About Poppulo Employee Experience?

AI-generated summary from verified user reviews

Pros
  • Users find Poppulo Employee Experience to be very easy to use and install, enhancing internal communication efficiently.
  • Users value the communication efficiency of Poppulo Employee Experience, enhancing collaboration through multiple accessible channels.
  • Users find the performance reports and customer support of Poppulo Employee Experience invaluable for enhancing communication strategies.
  • Users find Poppulo Employee Experience to be extremely user friendly, facilitating easy access and updates for effective communication.
  • Users commend the responsive and helpful customer support from Poppulo, enhancing their overall experience significantly.
Cons
  • Users find the limited features restricting, particularly with movement, sounds, and customization options for applets.
  • Users find the limited customization options in Poppulo hindering their content creation and design flexibility.
  • Users are disappointed by the missing features, such as dynamic slide options and innovative advancements in Poppulo.
  • Users face significant formatting issues with Poppulo, making email creation and editing frustrating and time-consuming.
  • Users express frustration with the limited options available for templates and customization in Poppulo Employee Experience.

What Are Recent G2 Reviews of Poppulo Employee Experience?

Postbeam

Postbeam is a LinkedIn platform for B2B teams to create and schedule content, manage employee advocacy, analyze performance, and turn engagement into warm leads. Instead of managing LinkedIn one profile at a time, Postbeam gives marketing and go-to-market teams one place to manage the LinkedIn presence of founders, executives, employees, and company pages. Teams can create, review, approve, schedule, and publish LinkedIn content across multiple accounts. Postbeam's AI helps generate content based on each person's voice, LinkedIn history, company context, and source material, while teams can also write their own content or work with a ghostwriter. A shared content calendar makes it easy to see what is being published across every connected profile. Teams can coordinate posting schedules, manage approvals, and keep content consistent without jumping between multiple LinkedIn accounts. Postbeam also brings LinkedIn analytics together at both the individual and team level. Users can track impressions, reactions, reach, follower growth, and post-level performance across multiple people and company pages. Teams can compare results, identify the content and topics performing best, and use AI to analyze their LinkedIn data. For teams already using AI tools, Postbeam integrates with platforms like Claude through MCP, making LinkedIn content and performance data available directly inside existing AI workflows. This allows users to analyze historical posts, generate new content using real performance data, and better understand what is driving results. One of Postbeam's key differentiators is warm lead identification. Postbeam captures the people engaging with your team's LinkedIn content and helps identify which of those people match your target customer profile. Leads can be filtered by criteria such as job title, seniority, company size, and industry. Teams can see which posts a prospect engaged with, review their profile, and use that context to send more relevant connection requests and messages. Postbeam also lets users track engagement on specific LinkedIn posts, making it possible to identify potential buyers interacting with your own content or other relevant conversations on LinkedIn. For companies looking to increase the reach of their content, Postbeam includes employee advocacy capabilities. Teams can notify employees when important LinkedIn posts go live, encourage participation, track engagement, and measure how employee activity contributes to additional reach and performance. Postbeam is built for B2B founders, marketing teams, sales teams, agencies, and companies using LinkedIn as a growth channel. Rather than using separate tools for LinkedIn scheduling, analytics, employee advocacy, AI-assisted content creation, and engagement-based lead generation, Postbeam brings those workflows together in one platform.

Average Rating: 4.2/5.0

Total Reviews: 3

Who Is the Company Behind Postbeam?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Postbeam?

Rocksalt

Rocksalt is an AEO (Answer Engine Optimization) platform that helps B2B companies improve how they appear and get recommended in AI search. Rocksalt discovers the real questions buyers are asking across sources such as Reddit, LinkedIn and sales conversations, prioritizes the questions that matter, and helps companies turn internal expert knowledge into authoritative content designed to improve AI visibility. Unlike AEO platforms that rely primarily on synthetic prompt lists, Rocksalt helps marketing teams build their AEO strategy around real buyer questions and expert answers. Rocksalt also supports employee advocacy and employee activation across LinkedIn and Reddit, helping companies extend authoritative content beyond their website.

Who Is the Company Behind Rocksalt?

Sharee

Who Is the Company Behind Sharee?

  • Seller: SoBuzz
  • Year Founded: 2017
  • HQ Location: Marseille, FR
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated March 20, 2026