Rocksalt AI is an always-on Answer Engine Optimization (AEO) platform for lean B2B marketing teams. It helps companies improve their visibility in AI-generated answers by turning real buyer questions into expert-led content. The platform tracks AI brand visibility and sentiment, benchmarks competitors, and analyzes cited sources and visibility gaps to continously guide content priorities. Rocksalt discovers real buyer questions across sales conversations, Reddit, and LinkedIn, linking each to its source. It then prioritizes relevant opportunities, drafts content from company knowledge, and brings in subject matter experts where their experience can strengthen the answer. And it does this continuously monitoring the changes in the AI answer landscape. Rocksalt also supports employee advocacy on LinkedIn and Reddit, surfacing relevant discussions and drafting posts and replies in each expert’s voice for review and sharing.