Snowplow
Snowplow is the leader in next-generation customer data infrastructure (CDI), enabling every data-driven organization to own and unlock the true value of its customer behavioral data to fuel AI, advanced analytics, and personalized marketing. Companies like Burberry, Strava, and Auto Trader use Snowplow to collect, manage, and operationalize real-time event data from their central data platform and empower analytics, data science, product, and growth teams with custom applications to uncover deeper customer journey insights, predict customer behaviors, deliver differentiated customer experiences, and detect fraudulent activities. Thousands of companies rely on Snowplow worldwide. Learn more at snowplow.io.
Average Rating: 4.6/5.0
Total Reviews: 30
How Do G2 Users Rate Snowplow?
- Roles Management: 8.3/10 (Category avg: 8.8/10)
- Data Discovery: 10.0/10 (Category avg: 8.8/10)
- Compliance Management: 8.3/10 (Category avg: 8.9/10)
- Ease of Use: 8.1/10 (Category avg: 8.7/10)
Who Is the Company Behind Snowplow?
- Seller: Snowplow
- Year Founded: 2012
- HQ Location: London, United Kingdom
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LinkedIn® Page: www.linkedin.com
143 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Computer Software
- Company Size: 52% Medium, 35% Small
What Do G2 Reviewers Say About Snowplow?
AI-generated summary from verified user reviews
Pros
- Users praise the user-friendly interface of Snowplow, allowing seamless use without prior training.
- Users love the intuitive interface of Snowplow, enabling easy use without any prior training.
- Users praise the user-friendly interface of Snowplow, making it accessible without any prior training.
- Users praise the user-friendly interface of Snowplow, allowing easy access without prior training.
Cons
- Users dislike the limited access to data due to a poorly visible icon, affecting overall usability.
- Users are frustrated by the limited accessibility of data due to poorly visible icons that hinder usability.
- Users find the search difficulty frustrating due to the small, hard-to-see data access icon.
- Users find the usability issues with accessing data due to a poorly visible icon frustrating and in need of improvement.
What Are Recent G2 Reviews of Snowplow?
Rating: 5.0/5.0 stars
— Mark J.
"Snowplow was a game changer in our understanding of our customer behaviour"
Rating: 5.0/5.0 stars
— Robin P.

