# Best Customer Advocacy Software - Page 11

## How Many Customer Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 168

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,400+ Authentic Reviews
- 168+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Advocacy Software
 ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506)

Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo)

**Sponsored**

### Meltwater

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-08-01T18%3A21%3A56Z&secure%5Bdisplayable_resource_id%5D=350&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=2814&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2814&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D11&secure%5Btoken%5D=641fea8e23eb4e051d727b1bb0a36fa3a65449418dcff65fc94b93470dac8305&secure%5Burl%5D=https%3A%2F%2Fwww.meltwater.com%3Futm_source%3Dpaid-3rd-party%26utm_medium%3Dg2%26utm_campaign%3Dpaid-3rd-party-g2%26utm_content%3Ddemo-request&secure%5Burl_type%5D=custom_url)

### [Reve](https://www.g2.com/products/reve/reviews)

Reve is a social marketing technology platform that drives customer acquisition, engagement and retention strategies for businesses.

#### Who Is the Company Behind Reve?

- **Seller:** [SocialTwist](https://www.g2.com/sellers/socialtwist-2bb4bcfd-be70-4087-8afc-f88cb1e21c4b)
- **Year Founded:** 2008
- **HQ Location:** Mountain View, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=09a524f9f37ab236ee8a6b03202a3ca8d75a3fb28bfee8b3eb56c86d21efaf47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialtwist&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ShareSomeFriends](https://www.g2.com/products/sharesomefriends/reviews)

The ShareSomeFriends app provides a quick & easy way for customers to refer friends to your business directly from their phone!

#### Who Is the Company Behind ShareSomeFriends?

- **Seller:** [Sharesomefriends](https://www.g2.com/sellers/sharesomefriends)
- **HQ Location:** N/A
- **Twitter:** @ShareFriendsApp  
13 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=572cc9957f3cd528e9ed6b9d5185216c898479473fcf4379c44f7267e0308c9a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsharesomefriends%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [SoHalo](https://www.g2.com/products/sohalo/reviews)

SoHalo's Engagement Marketing Platform makes it easy for marketers to drive valuable employee and customer experiences that motivate engagement, product education, and advocacy, resulting in increased revenue and retention and lower marketing costs.

#### Who Is the Company Behind SoHalo?

- **Seller:** [SoHalo](https://www.g2.com/sellers/sohalo)
- **Year Founded:** 2011
- **HQ Location:** Redwood City, US
- **Twitter:** @sohalocom  
362 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=005ff1aebc8f9a1f240d0ef72e0b3b355aa87716d07405d9faebfe1d2f596ee5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2426742&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Spectoos](https://www.g2.com/products/spectoos/reviews)

Customize all Colors, Font and Sizes of Your Testimonial Widget to Perfectly Match Your Website Design.

#### Who Is the Company Behind Spectoos?

- **Seller:** [Spectoos](https://www.g2.com/sellers/spectoos)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Staagg](https://www.g2.com/products/staagg/reviews)

Staagg is the affiliate statistics aggregator, consolidates all the affiliate network stats, in one place.

#### Who Is the Company Behind Staagg?

- **Seller:** [Staagg.com Status](https://www.g2.com/sellers/staagg-com-status)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [StoryBox](https://www.g2.com/products/storybox/reviews)

Customer storytelling and word of mouth marketing software

#### Who Is the Company Behind StoryBox?

- **Seller:** [StoryBox](https://www.g2.com/sellers/storybox)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92f89072c120f177c08180ce55c909fc0dcead44997f5da4f20b9c03b8419e2b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvideogenie&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [The Loyalty Box](https://www.g2.com/products/the-loyalty-box/reviews)

The Loyalty Box is a flexible customer loyalty solution for retailers on a budget.

#### Who Is the Company Behind The Loyalty Box?

- **Seller:** [The Loyalty Box](https://www.g2.com/sellers/the-loyalty-box)
- **HQ Location:** Johannesburg, ZA
- **Twitter:** @TheLoyaltyBox  
1,238 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4b89f3233fb21dc6c417e4ab883894b4856d03d5bd98a0fdbbd7c5400c9a1407&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-loyalty-box&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [TrafficManager Ad](https://www.g2.com/products/trafficmanager-ad/reviews)

TrafficManager is the white label solution for Ad Networks, Affiliate Programs and Media Buyers that need a fast, secure and reliable tracker at a fair price.

#### Who Is the Company Behind TrafficManager Ad?

- **Seller:** [Traffic Manager Limited.](https://www.g2.com/sellers/traffic-manager-limited)
- **Year Founded:** 2016
- **HQ Location:** San Gwann, MT
- **Twitter:** @TrafficManagerX  
97 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=abeea6602a41df84a22bc2619791d6a07acaf34dac2f8586f68e566b58ade9fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftraffic-manager-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [TRIBE Rewards](https://www.g2.com/products/tribe-rewards/reviews)

TRIBE provides brands with easy-to-deploy, no-code reward programs to drive organic awareness, boost online engagement, and gain insights about their community. Our platform automatically aggregates and rewards online interactions and user-generated content – from YouTube videos and blog posts to reviews and more. Through TRIBE, brands can generate and access holistic user profiles to help marketers attract potential customers and better engage their existing community. We've rewarded over 1M social interactions and collected 10K+ pieces of user-generated content to date across our partners.

#### Who Is the Company Behind TRIBE Rewards?

- **Seller:** [TRIBE Rewards](https://www.g2.com/sellers/tribe-rewards)
- **Year Founded:** 2015
- **HQ Location:** United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7166666cf0a429f154a974e1924b446e917c5ea1afdbb1d28a93c6cabf366b4b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftribe-app&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Trusted](https://www.g2.com/products/thetrusted/reviews)

Trusted is the system of record and orchestration layer for customer advocacy. It helps B2B revenue and customer success teams find, recruit, and engage their happiest customers and turn their trust into pipeline. Sales teams use Trusted to match live deals with the perfect reference: AI-powered advocate matching surfaces the right customer for every prospect, managed scheduling co-ordinates the call, and every match is tracked from approved to completed. Salesforce users can raise reference requests without leaving the CRM. Beyond reference calls, Trusted manages the full advocacy lifecycle, customer stories, reviews, advisory boards, referrals, events and more, across sales, marketing, customer success and communications in one shared platform. Every advocate owns their own experience: they control their profile, accept or decline requests on their own terms, and can pause whenever they need a break. Trusted surfaces hidden advocates automatically, capturing trust signals from call transcripts, G2 reviews and VoC surveys like Qualtrics to propose new advocates with NPS and CSAT data flowing into the advocate profile. Verified customer proof is captured at onboarding and extracted from transcripts, feeding AI discovery so buyers find credible voices wherever they research. Headless advocacy is built in: the Trusted MCP server lets teams work with Trusted directly from Claude and other AI assistants, without leaving their everyday workflow. Enterprise-ready from day one: ISO 27001 certified, SOC 2 Type 2 audited, with SSO, MFA and role-based permissions.

#### Who Is the Company Behind Trusted?

- **Seller:** [Trusted](https://www.g2.com/sellers/trusted-2026-06-23)
- **Year Founded:** 2025
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a844ab54ac8d8035b350c7768b34f5c0989d251e685336a1ac58b8603f0fb947&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthetrusted&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [VEMT Marketing Cloud](https://www.g2.com/products/vemt-marketing-cloud/reviews)

CXM platform with 70+ compelling pre-configured end-to-end CX-Flows enabling rapid implementation of high-conversion Customer Experience all along the customer journey. Smart, easy-to-implement and easy-to-update. Marketer-friendly no-code approach. Includes fully featured loyalty platform, CDP, coupons and campaign integration.

#### Who Is the Company Behind VEMT Marketing Cloud?

- **Seller:** [VEMT](https://www.g2.com/sellers/vemt)
- **Year Founded:** 2004
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d0f472a4d1c912126792a9bfcbfe6fe9166ee99f6c23dc4f156d0c1fcc2d825&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1549363&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Viralby - Customer-Powered Sales Platform](https://www.g2.com/products/viralby-customer-powered-sales-platform/reviews)

Viralby is a marketing automation platform designed to scale sales through customer advocacy and user-generated content (UGC). The platform enables e-commerce and SaaS brands to build branded ambassador programs, transforming their existing customer base into a scalable sales force. Unlike traditional reward systems, Viralby focuses on active engagement. It provides tools for creating specific promotional tasks, automating reward distribution, and managing brand currency. This approach helps businesses reduce Customer Acquisition Cost (CAC) by leveraging organic word-of-mouth instead of relying solely on paid advertising. Key capabilities include: - Ambassador Management: Tools to launch and scale custom advocacy programs. - UGC Automation: Systems for generating and tracking authentic social proof and reviews. - Retention Mechanics: Integrated brand currency and instant rewards to improve Customer Lifetime Value (LTV). - SEO & Search Visibility: Optimization of brand presence through distributed user content across social platforms and search engines. Viralby integrates with existing marketing stacks to amplify growth through viral mechanics and verified social proof.

#### Who Is the Company Behind Viralby - Customer-Powered Sales Platform?

- **Seller:** [Simformer](https://www.g2.com/sellers/simformer-af48f3c6-f2d6-4857-8a40-c26fd530f5dc)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Volca](https://www.g2.com/products/volca/reviews)

Volca provides AI-powered referral programs and marketing tools to streamline customer acquisition and growth for trade businesses, allowing clients to attract new clients, cultivate stronger customer relationships, and achieve sustainable business expansion.

#### Who Is the Company Behind Volca?

- **Seller:** [Volca](https://www.g2.com/sellers/volca)
- **Year Founded:** 2024
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76c0c17173b1c7f807a8ce2dfb6d5ec3aab6426dd4040004c342c4797b808ed3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvolca-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Votility](https://www.g2.com/products/votility/reviews)

People, who are members of organizations nationwide, care about what happens to themselves, their business and their family and they want a voice with simple, straightforward tools to make that voice count. Its why Votility exists.

#### Who Is the Company Behind Votility?

- **Seller:** [Votility](https://www.g2.com/sellers/votility)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Wallet Circle Loyalty](https://www.g2.com/products/wallet-circle-loyalty/reviews)

The all-in-one customer engagement platform for bricks-n-mortar businesses

#### Who Is the Company Behind Wallet Circle Loyalty?

- **Seller:** [Walletcircle](https://www.g2.com/sellers/walletcircle)
- **HQ Location:** LONDON, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c0176f2d47173c767435c0b3eb357d82de2d92c9e580b0d83261c998934c057&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwallet-circle-technologies-ltd&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

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Similar Categories

- [Employee Advocacy](/categories/employee-advocacy)

[Browse Customer Advocacy Themes](/categories/customer-advocacy/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 24, 2026

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

- Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
- Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
- Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
- Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

Show More