# Best Customer Advocacy Software - Page 11

## How Many Customer Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 168

### Category Stats (Aug 2026)

- **Average Rating:** 4.52/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,400+ Authentic Reviews
- 168+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Advocacy Software
 ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506)

Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo)

**Sponsored**

### Sequel.io

Sequel runs webinars directly on your website and turns the engagement into first-party data you can use to drive pipeline, personalization, and attribution. Webinars Belong on Your Website Webinars shouldn’t send your best prospects to a third-party destination. Sequel delivers the entire webinar experience on your website, so traffic, brand experience, and conversion paths stay under your control. Webinars are embedded directly into your CMS, not hosted on an external domain. Registration, viewing, CTAs, and follow-up all happen within your owned site—keeping attendees surrounded by your product pages, pricing, and next steps. Instead of siphoning traffic away, webinars contribute to organic traffic, SEO, and conversion. Actionable, First-Party Intent Data Attendance alone isn’t insight. When Sequel is embedded on your website, it unlocks access to a deep data layer that captures how people engage during the webinar and what they do on your website before and after, creating a single behavioral record per person and account. In-event actions like polls, questions, CTAs, and watch time are combined with website behavior and post-event actions such as pricing page visits or demo clicks to create a unified timeline with clean, configurable data pushed directly into CRM and MAP systems—enabling scoring, routing, and follow-up based on real behavior, not assumptions. Faster Follow-Up and Better Attribution Sequel is built to shorten the gap between engagement and action. With real-time sync to Salesforce, HubSpot, and Marketo, teams can map custom engagement fields, trigger alerts and nurture flows, and tie webinars directly to pipeline and revenue—not just MQLs. It’s designed for teams that care about forecast accuracy and ROI credibility. AI-Powered Content Repurposing Extends the Life of Every Event Webinars shouldn’t end when the live session does. Sequel uses AI to turn every event into a scalable content engine—automatically transforming long-form video into high-performing assets that drive ongoing engagement and pipeline. Studio-quality local recordings power better outputs, while AI generates clips, highlights, summaries, written content, and chapters that break replays into navigable, topic-based sections. Sales and marketing can share precise moments instead of entire recordings, fueling SEO, nurture, and on-site discovery without post-production bottlenecks or loss of brand control. Built for Global Audiences Modern B2B audiences are global. Sequel makes it easy to serve international viewers without duplicating programs or fragmenting data. Live AI-powered translations with captions support multiple spoken languages in a single session. On-demand replays include translated subtitles, viewers select their preferred language seamlessly, and AI dubbing enables multilingual versions of webinar content—all within the same owned-site experience. The Foundation of the Intelligent Website Sequel is not just a webinar tool. It’s the starting point for making the website adaptive, personalized, and revenue-aware. Webinars act as high-signal moments to identify intent and interests. Engagement data feeds personalization and recommendations over time. AI summarizes, repurposes, and operationalizes content—setting the groundwork for adaptive web experiences by role, account, or behavior, and evolving naturally into a broader Intelligent Website strategy.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-08-03T16%3A35%3A48Z&secure%5Bdisplayable_resource_id%5D=2376&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=170956&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=170956&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D11&secure%5Btoken%5D=3f9f45c7587e8d8e4b9cdcb27d308ff07bf5f082bce462ec49ba1d9cd4b7a7c4&secure%5Burl%5D=https%3A%2F%2Fwww.sequel.io%3Futm_campaign%3DG2%26utm_source%3DG2%2520Clicks%26utm_medium%3DJune%25202026%26utm_term%3DVirtual%2520Event%2520Category&secure%5Burl_type%5D=custom_url)

### [Reve](https://www.g2.com/products/reve/reviews)

Reve is a social marketing technology platform that drives customer acquisition, engagement and retention strategies for businesses.

#### Who Is the Company Behind Reve?

- **Seller:** [SocialTwist](https://www.g2.com/sellers/socialtwist-2bb4bcfd-be70-4087-8afc-f88cb1e21c4b)
- **Year Founded:** 2008
- **HQ Location:** Mountain View, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=09a524f9f37ab236ee8a6b03202a3ca8d75a3fb28bfee8b3eb56c86d21efaf47&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialtwist&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ShareSomeFriends](https://www.g2.com/products/sharesomefriends/reviews)

The ShareSomeFriends app provides a quick & easy way for customers to refer friends to your business directly from their phone!

#### Who Is the Company Behind ShareSomeFriends?

- **Seller:** [Sharesomefriends](https://www.g2.com/sellers/sharesomefriends)
- **HQ Location:** N/A
- **Twitter:** @ShareFriendsApp  
13 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=572cc9957f3cd528e9ed6b9d5185216c898479473fcf4379c44f7267e0308c9a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsharesomefriends%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [SoHalo](https://www.g2.com/products/sohalo/reviews)

SoHalo's Engagement Marketing Platform makes it easy for marketers to drive valuable employee and customer experiences that motivate engagement, product education, and advocacy, resulting in increased revenue and retention and lower marketing costs.

#### Who Is the Company Behind SoHalo?

- **Seller:** [SoHalo](https://www.g2.com/sellers/sohalo)
- **Year Founded:** 2011
- **HQ Location:** Redwood City, US
- **Twitter:** @sohalocom  
362 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=005ff1aebc8f9a1f240d0ef72e0b3b355aa87716d07405d9faebfe1d2f596ee5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2426742&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

### [Spectoos](https://www.g2.com/products/spectoos/reviews)

Customize all Colors, Font and Sizes of Your Testimonial Widget to Perfectly Match Your Website Design.

#### Who Is the Company Behind Spectoos?

- **Seller:** [Spectoos](https://www.g2.com/sellers/spectoos)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Staagg](https://www.g2.com/products/staagg/reviews)

Staagg is the affiliate statistics aggregator, consolidates all the affiliate network stats, in one place.

#### Who Is the Company Behind Staagg?

- **Seller:** [Staagg.com Status](https://www.g2.com/sellers/staagg-com-status)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [StoryBox](https://www.g2.com/products/storybox/reviews)

Customer storytelling and word of mouth marketing software

#### Who Is the Company Behind StoryBox?

- **Seller:** [StoryBox](https://www.g2.com/sellers/storybox)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=92f89072c120f177c08180ce55c909fc0dcead44997f5da4f20b9c03b8419e2b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvideogenie&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [The Loyalty Box](https://www.g2.com/products/the-loyalty-box/reviews)

The Loyalty Box is a flexible customer loyalty solution for retailers on a budget.

#### Who Is the Company Behind The Loyalty Box?

- **Seller:** [The Loyalty Box](https://www.g2.com/sellers/the-loyalty-box)
- **HQ Location:** Johannesburg, ZA
- **Twitter:** @TheLoyaltyBox  
1,238 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4b89f3233fb21dc6c417e4ab883894b4856d03d5bd98a0fdbbd7c5400c9a1407&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthe-loyalty-box&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [TrafficManager Ad](https://www.g2.com/products/trafficmanager-ad/reviews)

TrafficManager is the white label solution for Ad Networks, Affiliate Programs and Media Buyers that need a fast, secure and reliable tracker at a fair price.

#### Who Is the Company Behind TrafficManager Ad?

- **Seller:** [Traffic Manager Limited.](https://www.g2.com/sellers/traffic-manager-limited)
- **Year Founded:** 2016
- **HQ Location:** San Gwann, MT
- **Twitter:** @TrafficManagerX  
97 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=abeea6602a41df84a22bc2619791d6a07acaf34dac2f8586f68e566b58ade9fa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftraffic-manager-ltd%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [TRIBE Rewards](https://www.g2.com/products/tribe-rewards/reviews)

TRIBE provides brands with easy-to-deploy, no-code reward programs to drive organic awareness, boost online engagement, and gain insights about their community. Our platform automatically aggregates and rewards online interactions and user-generated content – from YouTube videos and blog posts to reviews and more. Through TRIBE, brands can generate and access holistic user profiles to help marketers attract potential customers and better engage their existing community. We've rewarded over 1M social interactions and collected 10K+ pieces of user-generated content to date across our partners.

#### Who Is the Company Behind TRIBE Rewards?

- **Seller:** [TRIBE Rewards](https://www.g2.com/sellers/tribe-rewards)
- **Year Founded:** 2015
- **HQ Location:** United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7166666cf0a429f154a974e1924b446e917c5ea1afdbb1d28a93c6cabf366b4b&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftribe-app&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Trusted](https://www.g2.com/products/thetrusted/reviews)

Trusted is the system of record and orchestration layer for customer advocacy. It helps B2B revenue and customer success teams find, recruit, and engage their happiest customers and turn their trust into pipeline. Sales teams use Trusted to match live deals with the perfect reference: AI-powered advocate matching surfaces the right customer for every prospect, managed scheduling co-ordinates the call, and every match is tracked from approved to completed. Salesforce users can raise reference requests without leaving the CRM. Beyond reference calls, Trusted manages the full advocacy lifecycle, customer stories, reviews, advisory boards, referrals, events and more, across sales, marketing, customer success and communications in one shared platform. Every advocate owns their own experience: they control their profile, accept or decline requests on their own terms, and can pause whenever they need a break. Trusted surfaces hidden advocates automatically, capturing trust signals from call transcripts, G2 reviews and VoC surveys like Qualtrics to propose new advocates with NPS and CSAT data flowing into the advocate profile. Verified customer proof is captured at onboarding and extracted from transcripts, feeding AI discovery so buyers find credible voices wherever they research. Headless advocacy is built in: the Trusted MCP server lets teams work with Trusted directly from Claude and other AI assistants, without leaving their everyday workflow. Enterprise-ready from day one: ISO 27001 certified, SOC 2 Type 2 audited, with SSO, MFA and role-based permissions.

#### Who Is the Company Behind Trusted?

- **Seller:** [Trusted](https://www.g2.com/sellers/trusted-2026-06-23)
- **Year Founded:** 2025
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a844ab54ac8d8035b350c7768b34f5c0989d251e685336a1ac58b8603f0fb947&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthetrusted&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [VEMT Marketing Cloud](https://www.g2.com/products/vemt-marketing-cloud/reviews)

CXM platform with 70+ compelling pre-configured end-to-end CX-Flows enabling rapid implementation of high-conversion Customer Experience all along the customer journey. Smart, easy-to-implement and easy-to-update. Marketer-friendly no-code approach. Includes fully featured loyalty platform, CDP, coupons and campaign integration.

#### Who Is the Company Behind VEMT Marketing Cloud?

- **Seller:** [VEMT](https://www.g2.com/sellers/vemt)
- **Year Founded:** 2004
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d0f472a4d1c912126792a9bfcbfe6fe9166ee99f6c23dc4f156d0c1fcc2d825&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1549363&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Viralby - Customer-Powered Sales Platform](https://www.g2.com/products/viralby-customer-powered-sales-platform/reviews)

Viralby is a marketing automation platform designed to scale sales through customer advocacy and user-generated content (UGC). The platform enables e-commerce and SaaS brands to build branded ambassador programs, transforming their existing customer base into a scalable sales force. Unlike traditional reward systems, Viralby focuses on active engagement. It provides tools for creating specific promotional tasks, automating reward distribution, and managing brand currency. This approach helps businesses reduce Customer Acquisition Cost (CAC) by leveraging organic word-of-mouth instead of relying solely on paid advertising. Key capabilities include: - Ambassador Management: Tools to launch and scale custom advocacy programs. - UGC Automation: Systems for generating and tracking authentic social proof and reviews. - Retention Mechanics: Integrated brand currency and instant rewards to improve Customer Lifetime Value (LTV). - SEO & Search Visibility: Optimization of brand presence through distributed user content across social platforms and search engines. Viralby integrates with existing marketing stacks to amplify growth through viral mechanics and verified social proof.

#### Who Is the Company Behind Viralby - Customer-Powered Sales Platform?

- **Seller:** [Simformer](https://www.g2.com/sellers/simformer-af48f3c6-f2d6-4857-8a40-c26fd530f5dc)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Volca](https://www.g2.com/products/volca/reviews)

Volca provides AI-powered referral programs and marketing tools to streamline customer acquisition and growth for trade businesses, allowing clients to attract new clients, cultivate stronger customer relationships, and achieve sustainable business expansion.

#### Who Is the Company Behind Volca?

- **Seller:** [Volca](https://www.g2.com/sellers/volca)
- **Year Founded:** 2024
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76c0c17173b1c7f807a8ce2dfb6d5ec3aab6426dd4040004c342c4797b808ed3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvolca-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
14 employees on LinkedIn®

### [Votility](https://www.g2.com/products/votility/reviews)

People, who are members of organizations nationwide, care about what happens to themselves, their business and their family and they want a voice with simple, straightforward tools to make that voice count. Its why Votility exists.

#### Who Is the Company Behind Votility?

- **Seller:** [Votility](https://www.g2.com/sellers/votility)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Wallet Circle Loyalty](https://www.g2.com/products/wallet-circle-loyalty/reviews)

The all-in-one customer engagement platform for bricks-n-mortar businesses

#### Who Is the Company Behind Wallet Circle Loyalty?

- **Seller:** [Walletcircle](https://www.g2.com/sellers/walletcircle)
- **HQ Location:** LONDON, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5c0176f2d47173c767435c0b3eb357d82de2d92c9e580b0d83261c998934c057&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwallet-circle-technologies-ltd&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

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Similar Categories

- [Employee Advocacy](/categories/employee-advocacy)

[Browse Customer Advocacy Themes](/categories/customer-advocacy/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 24, 2026

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

- Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
- Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
- Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
- Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

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