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Content marketing is a marketing strategy in which businesses attract customers by publishing useful or entertaining material such as blog posts, social media pages, images, and infographics. Often, content is distributed through email marketing services or social media marketing services. After engaging with content, consumers may be more likely to visit that business's website and possibly become a customer or client. Content marketing services can be utilized by businesses across a variety of industries that aim to expand their user base or create a larger brand presence. Businesses may choose to optimize their content with a search engine optimization (SEO) service to improve their website’s ranking on search engines. Some companies manage their own content marketing or supplement outsourced service with content marketing software.