Business music software offers businesses access to a catalog of fully licensed music. The purpose of business music is to promote an engaging on-brand environment for customers by creating a distinct brand connection to capture attention and increase loyalty. Solutions for business music in particular often offer professionally curated playlists or the ability to create custom playlists to match the brand’s identity. Furthermore, streaming and physical music equipment options are offered depending on the business’ preference. Business music is most commonly used in brick-and-mortar business locations such as restaurants, bars, and retail shops. Business music software can also be implemented on a website, within an app, or at events.
To qualify for inclusion in the Business Music category, a product must:
- Provide a catalog of fully licensed music
- Offer a music catalog via a streaming platform and/or provide physical music equipment
- Provide a variety of music options to fit the brand of a business
- Include the ability to create custom playlists or access curated playlists