Augmented Reality (AR) Visualization software allows businesses to create immersive experiences for consumers to interact with their products. Users upload 3D content to these platforms and scale the image, adjust the color, and incorporate the additional details needed to give the best user experience possible. These products are intended to give consumers a chance to visualize a product in their daily lives, whether that is a piece of clothing, new furniture, or other personal or business items. AR visualization solutions integrate with AR SDK platforms so that developers may create a personalized AR experience for their demographics. These platforms typically provide reporting and analytics functionalities so that organizations may understand how consumers interact with their products. AR visualization software should not be confused with VR visualization software, which enables engineers and designers to visualize data in a virtual environment.
To qualify for inclusion in the Augmented Reality (AR) Visualization Software category, a product must:
Integrate with mobile devices that support AR experiences
Allow users to upload 3D content
Enable users to edit 3D objects
Provide analytics on consumer behavior