### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Account-Based Advertising Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Account-Based Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Account-Based Advertising Software Articles [![4 New Account-Based Marketing Software Categories on G2](https://sell.g2.com/hubfs/Monty%20SPO.png "4 New Account-Based Marketing Software Categories on G2")](https://www.g2.com/articles/account-based-marketing-software) [ ### 4 New Account-Based Marketing Software Categories on G2 ](https://www.g2.com/articles/account-based-marketing-software) If you had to guess how many years account-based marketing has been around, what would you say? Five? Ten? Fifteen? [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse ## Account-Based Advertising Software Glossary Terms [![Account-based Advertising](https://learn.g2.com/hubfs/G2CM_GI484_Glossary_Article_Images-%5BAccount-based_Advertising%5D_V1b.png "Account-based Advertising")](https://www.g2.com/glossary/account-based-advertising-definition) [Account-based Advertising](https://www.g2.com/glossary/account-based-advertising-definition) Account-based advertising aims high-value accounts with personalized digital advertising campaigns. Learn how it persuades account-level decision makers. by Sudipto Paul [![Retargeting](https://learn.g2.com/hubfs/G2CM_GI032_Retargeting_V1a.png "Retargeting")](https://www.g2.com/glossary/retargeting-definition) [Retargeting](https://www.g2.com/glossary/retargeting-definition) Retargeting plays a vital role in online advertising by attracting and re-engaging bounced traffic. Learn more about retargeting, its benefits, and different retargeting strategies businesses can adopt for effective marketing. by Ninisha Pradhan ## Account-Based Advertising Software Discussions 0 Question on: Demandbase One [I'm specifically looking to find a lead generation tool for our sales team. Is that what InsideView does?](/discussions/lead-generation-with-insideview) Lead generation with InsideView Great question. You can definitely leverage InsideView as a lead generation tool. Our database is the perfect place to tap into to build lists of qualified contact and company prospects. You can filter lists based on a wide range of demographic and firmographic details, as well as things like business insights or recent compelling business events that would be sales triggers. Not only can you build lists of potential prospects, but we'll display news, insights, competitors, family trees and industry topics that will arm your sales team with all the information they need to be informed and educated when they reach out to prospects. We'll also show you if you share any mutual connections, further increasing your chances of getting in the door. Answered: Megan Guy on November 30, 2016 Hi! InsideView Target enables you to find new leads through highly customized list building. Leads can then be synced directly to leading CRM and marketing automation platforms. Visit our website and go to InsideView Target to learn more! Answered: Calvina Cheng on December 20, 2019 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/lead-generation-with-insideview/comments/new?remote=true) 0 Question on: Demandbase One [Can I trial InsideView?](/discussions/can-i-trial-insideview) I would like to try out InsideView first before purchasing. You sure can! If you head over to http://www.insideview.com/try-it-free/ you can be up and running with a trial of our InsideView Basic in minutes. Please note the InsideView Basic is just the starting point of our product capabilities. To see all of our license types and features, you can visit http://www.insideview.com/sales-editions/. Answered: Megan Guy on November 30, 2016 Yes, anyone can try out InsideView before purchasing. You can sign up for a free 30-day trial of InsideView Sales (https://www.insideview.com/get-started-insideview-free/). To learn more about our go-to-market planning and data management solutions, contact us at salesteam@insideview.com. Answered: Calvina Cheng on December 20, 2019 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/can-i-trial-insideview/comments/new?remote=true) 0 Question on: Demandbase One [How does InsideView get their data? And how accurate is it?](/discussions/insideview-data) InsideView Data Accurate data is the core of the InsideView Open Platform, leveraging data gathered from news, social, companies and contacts, and financial sources. Using our proprietary and patented MTV (Multi-sourced, Triangulated, and Validated) techniques, InsideView data is the most accurate and constantly updated to reflect the latest information available. Check out our InsideView Trust site to find out more about our data accuracy measures: http://trust.insideview.com/ Here's a bit more about our MTV approach: - Multi-sourced: Data is analyzed and presented from an extensive list of news, financial, and social sites. Our data comes from all four leading methods: editorial, web crawling, social, and crowd-sourcing - Triangulated: Entity Triangulation™ matches company and people profiles from multiple sources for utmost accuracy. Each record field is compared across multiple sources to find the most current information - Validated: Regardless of where the data originates, the accuracy is validated by passing data through our proprietary algorithms. In many cases, accuracy is further confirmed by InsideView’s editorial personnel. Answered: Megan Guy on November 30, 2016 InsideView collects data on B2B companies and decision makers from over 40,000 data sources. We use triangulation to validate all of our data to ensure the highest level of accuracy. You can learn more about our data methodology here: https://www.insideview.com/ai-data-science/ Answered: Calvina Cheng on December 20, 2019 [See more answers (1)](javascript:void(0);) [Your answer](/discussions/insideview-data/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/account-based-advertising/resources?discussions_page=19) - [1](/categories/account-based-advertising/resources) - [2](/categories/account-based-advertising/resources?discussions_page=2) - … - [16](/categories/account-based-advertising/resources?discussions_page=16) - [17](/categories/account-based-advertising/resources?discussions_page=17) - [18](/categories/account-based-advertising/resources?discussions_page=18) - [19](/categories/account-based-advertising/resources?discussions_page=19) - 20 - [21](/categories/account-based-advertising/resources?discussions_page=21) - [22](/categories/account-based-advertising/resources?discussions_page=22) - [23](/categories/account-based-advertising/resources?discussions_page=23) - [24](/categories/account-based-advertising/resources?discussions_page=24) - [Next ›Next ›](/categories/account-based-advertising/resources?discussions_page=21) ## Account-Based Advertising Software Reports Mid-Market Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Momentum Grid® Report