### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Account-Based Advertising Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Account-Based Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Account-Based Advertising Software Articles [![4 New Account-Based Marketing Software Categories on G2](https://sell.g2.com/hubfs/Monty%20SPO.png "4 New Account-Based Marketing Software Categories on G2")](https://www.g2.com/articles/account-based-marketing-software) [ ### 4 New Account-Based Marketing Software Categories on G2 ](https://www.g2.com/articles/account-based-marketing-software) If you had to guess how many years account-based marketing has been around, what would you say? Five? Ten? Fifteen? [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse ## Account-Based Advertising Software Glossary Terms [![Account-based Advertising](https://learn.g2.com/hubfs/G2CM_GI484_Glossary_Article_Images-%5BAccount-based_Advertising%5D_V1b.png "Account-based Advertising")](https://www.g2.com/glossary/account-based-advertising-definition) [Account-based Advertising](https://www.g2.com/glossary/account-based-advertising-definition) Account-based advertising aims high-value accounts with personalized digital advertising campaigns. Learn how it persuades account-level decision makers. by Sudipto Paul [![Retargeting](https://learn.g2.com/hubfs/G2CM_GI032_Retargeting_V1a.png "Retargeting")](https://www.g2.com/glossary/retargeting-definition) [Retargeting](https://www.g2.com/glossary/retargeting-definition) Retargeting plays a vital role in online advertising by attracting and re-engaging bounced traffic. Learn more about retargeting, its benefits, and different retargeting strategies businesses can adopt for effective marketing. by Ninisha Pradhan ## Account-Based Advertising Software Discussions 0 Question on: N.Rich [What is N rich website?](/discussions/what-is-n-rich-website) What is N rich website? https://n.rich Answered: Markus Ståhlberg on July 19, 2022 [Your answer](/discussions/what-is-n-rich-website/comments/new?remote=true) 0 Question on: N.Rich [What does n rich do?](/discussions/what-does-n-rich-do) What does n rich do? N.Rich is an Account-Based GTM platform. It provides B2B marketing and sales teams with easy-to-use solutions to: - Define best-performing ICPs (ideal customer profiles) and build target account lists - Capture and drive buyer intent with scalable account-based advertising - Prioritize accounts based on intent and dramatically increase the efficiency of sales outreach - Attribute marketing and sales activities to won deals to increase transparency N.Rich is easier to set up and use than an average ABM platform, according to G2 users. Reach out to try and find out yourself! Answered: Yulia Olennikova on April 25, 2022 [Your answer](/discussions/what-does-n-rich-do/comments/new?remote=true) 0 Question on: Demandbase One [How often is the information updated as far as mergers and divestitures ?](/discussions/27404-how-often-is-the-information-updated-as-far-as-mergers-and-divestitures) especially in energy, mergers and divestitures are very common and that the most difficult things to keep up to date on for me. Hi Jake! We’re constantly updating our records as we get our information from over 40,000 sources including S&P, CapIQ, Equifax, and Thomson Reuters. These sources, among others, will have updates on mergers and divestitures. As each one of our sources provides an update, our records will also update in real time. Hope that helps, and please reach back out if you have any questions! -Calvina Answered: Calvina Cheng on July 20, 2020 [Your answer](/discussions/27404-how-often-is-the-information-updated-as-far-as-mergers-and-divestitures/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/account-based-advertising/resources?discussions_page=22) - [1](/categories/account-based-advertising/resources) - [2](/categories/account-based-advertising/resources?discussions_page=2) - … - [19](/categories/account-based-advertising/resources?discussions_page=19) - [20](/categories/account-based-advertising/resources?discussions_page=20) - [21](/categories/account-based-advertising/resources?discussions_page=21) - [22](/categories/account-based-advertising/resources?discussions_page=22) - 23 - [24](/categories/account-based-advertising/resources?discussions_page=24) - [Next ›Next ›](/categories/account-based-advertising/resources?discussions_page=24) ## Account-Based Advertising Software Reports Mid-Market Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Momentum Grid® Report