### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Account-Based Advertising Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Account-Based Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Account-Based Advertising Software Articles [![4 New Account-Based Marketing Software Categories on G2](https://sell.g2.com/hubfs/Monty%20SPO.png "4 New Account-Based Marketing Software Categories on G2")](https://www.g2.com/articles/account-based-marketing-software) [ ### 4 New Account-Based Marketing Software Categories on G2 ](https://www.g2.com/articles/account-based-marketing-software) If you had to guess how many years account-based marketing has been around, what would you say? Five? Ten? Fifteen? [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse ## Account-Based Advertising Software Glossary Terms [![Account-based Advertising](https://learn.g2.com/hubfs/G2CM_GI484_Glossary_Article_Images-%5BAccount-based_Advertising%5D_V1b.png "Account-based Advertising")](https://www.g2.com/glossary/account-based-advertising-definition) [Account-based Advertising](https://www.g2.com/glossary/account-based-advertising-definition) Account-based advertising aims high-value accounts with personalized digital advertising campaigns. Learn how it persuades account-level decision makers. by Sudipto Paul [![Retargeting](https://learn.g2.com/hubfs/G2CM_GI032_Retargeting_V1a.png "Retargeting")](https://www.g2.com/glossary/retargeting-definition) [Retargeting](https://www.g2.com/glossary/retargeting-definition) Retargeting plays a vital role in online advertising by attracting and re-engaging bounced traffic. Learn more about retargeting, its benefits, and different retargeting strategies businesses can adopt for effective marketing. by Ninisha Pradhan ## Account-Based Advertising Software Discussions 0 Question on: pharosIQ [ABM Programs](/discussions/abm-programs) What Can MRP Do For ABM Programs MRP’s ABM solution helps your organization navigate complex deals and land key accounts more effectively by surrounding the demand unit with highly relevant messaging that resonates with decision makers and influencers. This messaging is delivered through a variety of ABM tactics including email, direct mail, display advertising, and inside sales. ABM relies heavily upon the premise that both sales and marketing are using a single lead criteria. When targeting a single account, both departments need to work as a cohesive unit toward the same goals. Companies with tightly-aligned sales and marketing have 36% higher customer retention rates and achieved 38% higher sales win rates. Answered: Sarah Campbell on October 17, 2019 [Your answer](/discussions/abm-programs/comments/new?remote=true) 0 Question on: pharosIQ [CRM & Automation](/discussions/crm-automation) Which CRM / Automation Platforms Does MRP Prelytix Integrate With? MRP Prelytix integrates seamlessly with SalesForce(desktop and mobile), through the VisualForceapplication; and Eloqua, through the MRP Prelytix Eloqua application. We will work with you to sync your CRM and/or external vendor data so that you get the most out of MRP Prelytix. Answered: Sarah Campbell on October 17, 2019 [Your answer](/discussions/crm-automation/comments/new?remote=true) 0 Question on: Metadata.io [What regions does Metadata.io operate in and is it GDPR Compliant?](/discussions/regions-served-gdpr-compliance) Regions Served & GDPR Compliance Metadata.io serves all markets and is GDPR compliant Answered: Logan Neveau on October 17, 2019 [Your answer](/discussions/regions-served-gdpr-compliance/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/account-based-advertising/resources?discussions_page=18) - [1](/categories/account-based-advertising/resources) - [2](/categories/account-based-advertising/resources?discussions_page=2) - … - [15](/categories/account-based-advertising/resources?discussions_page=15) - [16](/categories/account-based-advertising/resources?discussions_page=16) - [17](/categories/account-based-advertising/resources?discussions_page=17) - [18](/categories/account-based-advertising/resources?discussions_page=18) - 19 - [20](/categories/account-based-advertising/resources?discussions_page=20) - [21](/categories/account-based-advertising/resources?discussions_page=21) - [22](/categories/account-based-advertising/resources?discussions_page=22) - [23](/categories/account-based-advertising/resources?discussions_page=23) - [24](/categories/account-based-advertising/resources?discussions_page=24) - [Next ›Next ›](/categories/account-based-advertising/resources?discussions_page=20) ## Account-Based Advertising Software Reports Mid-Market Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Momentum Grid® Report