### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Account-Based Advertising Software Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Account-Based Advertising Software Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Account-Based Advertising Software Articles [![4 New Account-Based Marketing Software Categories on G2](https://sell.g2.com/hubfs/Monty%20SPO.png "4 New Account-Based Marketing Software Categories on G2")](https://www.g2.com/articles/account-based-marketing-software) [ ### 4 New Account-Based Marketing Software Categories on G2 ](https://www.g2.com/articles/account-based-marketing-software) If you had to guess how many years account-based marketing has been around, what would you say? Five? Ten? Fifteen? [ ![Emily Malis Greathouse](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily Malis Greathouse") EMG ](https://learn.g2.com/author/emily-malis) by Emily Malis Greathouse ## Account-Based Advertising Software Glossary Terms [![Account-based Advertising](https://learn.g2.com/hubfs/G2CM_GI484_Glossary_Article_Images-%5BAccount-based_Advertising%5D_V1b.png "Account-based Advertising")](https://www.g2.com/glossary/account-based-advertising-definition) [Account-based Advertising](https://www.g2.com/glossary/account-based-advertising-definition) Account-based advertising aims high-value accounts with personalized digital advertising campaigns. Learn how it persuades account-level decision makers. by Sudipto Paul [![Retargeting](https://learn.g2.com/hubfs/G2CM_GI032_Retargeting_V1a.png "Retargeting")](https://www.g2.com/glossary/retargeting-definition) [Retargeting](https://www.g2.com/glossary/retargeting-definition) Retargeting plays a vital role in online advertising by attracting and re-engaging bounced traffic. Learn more about retargeting, its benefits, and different retargeting strategies businesses can adopt for effective marketing. by Ninisha Pradhan ## Account-Based Advertising Software Discussions 0 Question on: pharosIQ [Competitor Differentiation](/discussions/competitor-differentiation) How is MRP Different From Other Data/ Predictive / Vendors? Our competitors aren’t truly “predictive” vendors. They gather data and make suppositions about who is in market and what they’re interested in. They are heavyon intent and light on “predictive analytics”. MRP’s predictive analytics solutions ingest 15 billion real-time records every day and uses that intelligence to inform a full suite of ABM services. MRP Prelytix uses the results of every program to leverage machine learning as a means to continuously improve your ability to predict and engage customers. Answered: Sarah Campbell on October 17, 2019 [Your answer](/discussions/competitor-differentiation/comments/new?remote=true) - [‹ Prev‹ Prev](/categories/account-based-advertising/resources?discussions_page=23) - [1](/categories/account-based-advertising/resources) - [2](/categories/account-based-advertising/resources?discussions_page=2) - … - [20](/categories/account-based-advertising/resources?discussions_page=20) - [21](/categories/account-based-advertising/resources?discussions_page=21) - [22](/categories/account-based-advertising/resources?discussions_page=22) - [23](/categories/account-based-advertising/resources?discussions_page=23) - 24 - Next ›Next › ## Account-Based Advertising Software Reports Mid-Market Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Account-Based Advertising Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Account-Based Advertising Spring 2026 G2 Report: Momentum Grid® Report