Customer Data Platform
July 8, 2020
CF
Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. This page is a place for all discussions related to Customer data platforms.
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Which CDPs give marketing teams real-time segmentation and audience activation without writing SQ...
Looking for input from the G2 community and marketing practitioners in the Customer Data Platform (CDP) category and specifically from teams where the segmentation bottleneck is... Read more
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What's the best CDP for unifying customer data across marketing, product, and analytics tools bas...
Looking for input from the G2 community and marketing and data teams in the Customer Data Platform (CDP) category and specifically from teams where the core problem is fragmented... Read more
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Jitsu has been extremely fast for us, and the transformation functions have helped a lot while staying cost-effective. The destination integrations feel solid overall, and customer support has been great. That said, it still seems like there are not many destinations configured yet, so we... Read more
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I'd love to know how different companies are handling this process and the level of lift they are achieving. What insights or experiences can you share about your results?
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I want to start a discussion focused on customer data platforms (CDPs) that work well for SaaS companies. With customer behaviour happening across so many channels, it’s important to have a CDP that doesn’t just collect data, but helps activate it meaningfully across the funnel.
These... Read more
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