It connects apps together that are otherwise unconnectable and it is surprisingly affordable for a small business like mine (I actually use the free version)

It’s really easy to learn how to build a complete automation system using Zapier’s AI copilot.

What I found most useful about Zapier was it's innate connections to other platforms - especially prior to the adoption of Chat GPT And or Claude. Zapier enabled me to have automatic executive updates curated from one input into Jira Premium that then triggered a slack update for real time conversations. This saved a lot of back and forth in meetings. It helped a lot with manual coordination work. Zapier also was more technical than other products - it enabled the MCP use prior to make.com and other competitors - and was appealing to al ot of engineers I previously worked with. It isn't however, HIPAA compliant, so I am no longer able touse Zapier without a BAA at my current company.