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Wati

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500 reviews
  • 2 profiles
  • 11 categories
Average star rating
4.6
#1 in 1 categories
Grid® leader
Serving customers since
2020
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Wati

500 reviews

Wati is an AI-native customer engagement platform built on the WhatsApp Business API, designed to help businesses automate and streamline communication with their customers. Trusted by over 14,000 businesses globally, Wati enables teams to manage conversations across WhatsApp, Instagram, Facebook, SMS, and web chat from a unified inbox. It empowers businesses to automate workflows, qualify leads, and deliver personalized customer experiences at scale. Key Features and Functionality: - Unified Inbox: Centralize incoming and outgoing messages from multiple channels, including WhatsApp, Instagram, Facebook, SMS, and web chat, into a single platform for efficient team collaboration. - No-Code Chatbot Builder: Create AI-powered chatbots without any coding knowledge to automate responses and handle customer inquiries 24/7. - AI Support Agents: Deploy AI agents to qualify leads, uncover customer intent, and resolve support queries, enhancing response times and customer satisfaction. - Broadcast and Campaigns: Run targeted marketing campaigns and send personalized bulk messages to engage customers effectively. - Custom Notifications: Re-engage customers by sending timely and relevant notifications to increase conversions and customer retention. - Developer-Friendly API: Integrate Wati seamlessly with existing tech stacks using industry-standard development tools, allowing for custom workflows and automation. - Native Integrations: Connect with popular CRM systems, payment gateways, and analytics tools to personalize and manage customer interactions at scale. Primary Value and Solutions Provided: Wati addresses the need for businesses to engage with customers through their preferred messaging platforms, particularly WhatsApp, which boasts a vast user base. By offering a comprehensive suite of tools, Wati enables businesses to: - Enhance Customer Engagement: Automate and personalize communication, ensuring timely responses and fostering stronger customer relationships. - Improve Operational Efficiency: Streamline sales, support, and marketing processes through automation, reducing manual workload and response times. - Scale Communication Efforts: Manage high volumes of customer interactions seamlessly, allowing businesses to grow without compromising service quality. - Gain Actionable Insights: Utilize analytics to monitor performance, understand customer behavior, and make data-driven decisions to optimize engagement strategies. By leveraging Wati, businesses can transform their customer communication strategies, leading to increased satisfaction, loyalty, and revenue growth.

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Astra by Wati

0 reviews

Astra is an AI-powered chat assistant that automatically qualifies, scores, and nurtures website leads - no coding required. Instantly engage visitors, prioritise high-intent prospects, and seamlessly sync valuable data with your CRM.

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Wati Reviews

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Star Rating
391
96
5
4
4
Aditya S.
AS
Aditya S.
05/07/2026
Validated Reviewer
Review source: Organic

Seamless Social Media Integration, Some Lag Issues

|Wati
I like the ability to connect all the social media accounts like WhatsApp, FB, and Instagram together on a single platform with Wati. It integrates all the chats from Meta platforms, making it my single source of truth for all customer-related information. I also appreciated that the initial setup of Wati was quite easy, taking only a couple of hours.
Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
05/07/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Easy Channel Connections and Broadcasts with Simple Account Management

|Wati
Easyness to connect channels, easyness to send broadcasts, and management of the account (sets, upgrades, etc.)
Allinwa S.
AS
Allinwa S.
05/07/2026
Validated Reviewer
Verified Current User
Review source: Organic

Best whatsapp automation and instagram automation tool for SMEs

|Wati
I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process. The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates. Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate the comments on instagram posts, DMs as well, which is a big advantage if you're running ads or getting a lot of inbound messages. That said, there are still areas where things can improve. Sometimes the interface feels a bit slow, and setting up more advanced automations could be more flexible. Also, pricing can feel a bit high as you scale. Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business.

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HQ Location:
Hong Kong, HK

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@Wati_io

Wati, the Agentic Customer Engagement Platform for Revenue Growth.

Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. Compliances: GDPR, ISO 27001, SOC 2

Details

Year Founded
2020
Website
www.wati.io