Wati

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516 reviews
  • 3 profiles
  • 12 categories
Average star rating
4.6
#1 in 1 categories
Grid® leader
Serving customers since
2020
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Wati

516 reviews

Wati is an AI-native customer engagement platform built on the WhatsApp Business API, designed to help businesses automate and streamline communication with their customers. Trusted by over 14,000 businesses globally, Wati enables teams to manage conversations across WhatsApp, Instagram, Facebook, SMS, and web chat from a unified inbox. It empowers businesses to automate workflows, qualify leads, and deliver personalized customer experiences at scale. Key Features and Functionality: - Unified Inbox: Centralize incoming and outgoing messages from multiple channels, including WhatsApp, Instagram, Facebook, SMS, and web chat, into a single platform for efficient team collaboration. - No-Code Chatbot Builder: Create AI-powered chatbots without any coding knowledge to automate responses and handle customer inquiries 24/7. - AI Support Agents: Deploy AI agents to qualify leads, uncover customer intent, and resolve support queries, enhancing response times and customer satisfaction. - Broadcast and Campaigns: Run targeted marketing campaigns and send personalized bulk messages to engage customers effectively. - Custom Notifications: Re-engage customers by sending timely and relevant notifications to increase conversions and customer retention. - Developer-Friendly API: Integrate Wati seamlessly with existing tech stacks using industry-standard development tools, allowing for custom workflows and automation. - Native Integrations: Connect with popular CRM systems, payment gateways, and analytics tools to personalize and manage customer interactions at scale. Primary Value and Solutions Provided: Wati addresses the need for businesses to engage with customers through their preferred messaging platforms, particularly WhatsApp, which boasts a vast user base. By offering a comprehensive suite of tools, Wati enables businesses to: - Enhance Customer Engagement: Automate and personalize communication, ensuring timely responses and fostering stronger customer relationships. - Improve Operational Efficiency: Streamline sales, support, and marketing processes through automation, reducing manual workload and response times. - Scale Communication Efforts: Manage high volumes of customer interactions seamlessly, allowing businesses to grow without compromising service quality. - Gain Actionable Insights: Utilize analytics to monitor performance, understand customer behavior, and make data-driven decisions to optimize engagement strategies. By leveraging Wati, businesses can transform their customer communication strategies, leading to increased satisfaction, loyalty, and revenue growth.

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Astra by Wati

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Astra is an AI-powered chat assistant that automatically qualifies, scores, and nurtures website leads - no coding required. Instantly engage visitors, prioritise high-intent prospects, and seamlessly sync valuable data with your CRM.

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Wati Reviews

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Maat V.
MV
Maat V.
OwnerSmall-Business (50 or fewer emp.)
09/26/2026
Validated Reviewer
Verified Current User
Review source: Organic

Wati Saves Time on Lead Reviews with Helpful Automation and Bot

|Wati
I do not have to spend so much time reviewing each lead, wati does that for me. Another thing I like is the bot, it provides basic and repetitive information and that saves a lot of time. I am learning and appreciating the responder out of office time, I am starting to like this feature.
Sarvesh G.
SG
Sarvesh G.
Software EngineerSmall-Business (50 or fewer emp.)
09/22/2026
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile

Makes Event WhatsApp Communication Easier and More Organized

|Wati
What I like most about Wati is that it makes WhatsApp communication much easier to manage for events. We use it for registration confirmations, reminders, event updates, and follow-ups with attendees. Earlier, many of these messages had to be handled manually, which took a lot of time. With Wati, we can create templates, manage contacts, and send messages in a more organized way. I also like that the platform gives us better control over our communication instead of managing everything manually. The AI support for reviewing template content is also helpful when preparing templates for submission, especially when we want to make sure the message is suitable as a utility message. Overall, Wati has made our event-related WhatsApp communication more structured and easier to manage.
Verified User
G
Verified User
Small-Business (50 or fewer emp.)
09/16/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Efficient WhatsApp Management, Needs Bot Improvement

|Wati
I like how Wati makes it easy to automate and manage WhatsApp communication at scale. The features I value the most include WhatsApp automation, message templates, broadcast campaigns, contract management, and conversation tracking. The platform is intuitive, so its setup is easy.

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HQ Location:
Hong Kong, HK

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Wati, the Agentic Customer Engagement Platform for Revenue Growth.

Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. Compliances: GDPR, ISO 27001, SOC 2

Details

Year Founded
2020
Website
www.wati.io