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Wati

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500 reviews
  • 2 profiles
  • 11 categories
Average star rating
4.6
#1 in 1 categories
Grid® leader
Serving customers since
2020
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Wati

500 reviews

Wati is an AI-native customer engagement platform built on the WhatsApp Business API, designed to help businesses automate and streamline communication with their customers. Trusted by over 14,000 businesses globally, Wati enables teams to manage conversations across WhatsApp, Instagram, Facebook, SMS, and web chat from a unified inbox. It empowers businesses to automate workflows, qualify leads, and deliver personalized customer experiences at scale. Key Features and Functionality: - Unified Inbox: Centralize incoming and outgoing messages from multiple channels, including WhatsApp, Instagram, Facebook, SMS, and web chat, into a single platform for efficient team collaboration. - No-Code Chatbot Builder: Create AI-powered chatbots without any coding knowledge to automate responses and handle customer inquiries 24/7. - AI Support Agents: Deploy AI agents to qualify leads, uncover customer intent, and resolve support queries, enhancing response times and customer satisfaction. - Broadcast and Campaigns: Run targeted marketing campaigns and send personalized bulk messages to engage customers effectively. - Custom Notifications: Re-engage customers by sending timely and relevant notifications to increase conversions and customer retention. - Developer-Friendly API: Integrate Wati seamlessly with existing tech stacks using industry-standard development tools, allowing for custom workflows and automation. - Native Integrations: Connect with popular CRM systems, payment gateways, and analytics tools to personalize and manage customer interactions at scale. Primary Value and Solutions Provided: Wati addresses the need for businesses to engage with customers through their preferred messaging platforms, particularly WhatsApp, which boasts a vast user base. By offering a comprehensive suite of tools, Wati enables businesses to: - Enhance Customer Engagement: Automate and personalize communication, ensuring timely responses and fostering stronger customer relationships. - Improve Operational Efficiency: Streamline sales, support, and marketing processes through automation, reducing manual workload and response times. - Scale Communication Efforts: Manage high volumes of customer interactions seamlessly, allowing businesses to grow without compromising service quality. - Gain Actionable Insights: Utilize analytics to monitor performance, understand customer behavior, and make data-driven decisions to optimize engagement strategies. By leveraging Wati, businesses can transform their customer communication strategies, leading to increased satisfaction, loyalty, and revenue growth.

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Astra by Wati

0 reviews

Astra is an AI-powered chat assistant that automatically qualifies, scores, and nurtures website leads - no coding required. Instantly engage visitors, prioritise high-intent prospects, and seamlessly sync valuable data with your CRM.

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Wati Reviews

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Profile Name
Star Rating
391
96
5
4
4
Nilabja U.
NU
Nilabja U.
05/22/2026
Validated Reviewer
Verified Current User
Review source: Organic

Organized WhatsApp Communication with Powerful Automation, Integrations, and AI, Pricey for SMBs

|Wati
What I like best about Wati is that it makes WhatsApp communication much more organized and manageable for our business. Instead of handling customer messages/leads randomly, everything comes into one proper dashboard where our team can track conversations, reply faster, and write notes about each lead. The broadcast and automation features are also useful, especially when we need to send marketing messages, updates, and follow-ups. What I like best about Wati is that it is easy to connect with HubSpot, Zapier, Google Sheets, and others, and it makes it more practical because leads and customer details can be moved or updated without doing everything manually. We used the Wati chatbot builder, and it is very easy to create, just drag and drop, add actions, and your chatbot is ready. You will find some chatbots already built in. In terms of performance, it works well for regular customer communication, broadcasts, and team-based chat handling. We have never faced any lag issues, even when the chat volume is very high. The pricing also feels reasonable when the business is actively using WhatsApp every day for leads, updates, and customer support. The latest Instagram automation feature was needed, and we are happy that they have introduced it. It can literally reply to comments, capture leads from the Instagram inbox, and move them into the sales pipeline, making it ideal for high-engagement campaigns. Talking about Support, Wati provides support through Live chat & Email. The response is fast and reliable every time we have contacted the support team. Newly introduced AI features like Conversation Summary and CX score are no less than a game-changer in customer support or service. It optimizes the whole process and saves a lot of time for the customer and us in a big way.
Abdelrahmen M.
AM
Abdelrahmen M.
05/20/2026
Validated Reviewer
Review source: Organic

User-Friendly Dashboard with Effective Instagram Management

|Wati
I like Wati so much because the dashboard is easy to use and user-friendly. The new Instagram feature is an effective tool that manages all DMs from my Instagram account. Everything is working well with Wati, and the initial setup was very easy for my team. I also use Wati in conjunction with my WhatsApp Business account, which helps me reach thousands of my audience.
Muhammed S.
MS
Muhammed S.
Conversational Marketing Expert, Consultant & Coach for SMEs | Helping Businesses Increase Revenue through WhatsApp & Instagram Automation, AI, Funnels, Drip Marketing & Social Media Strategies.
05/12/2026
Validated Reviewer
Verified Current User
Review source: Organic

Game-changer for our service business

|Wati
I’ve been using WATI for more than 2 years now, and honestly, it has played a big role in how I handle conversations and sales on WhatsApp. What I like the most is how simple it made automation. Earlier, managing leads manually on WhatsApp was messy and time-consuming. With WATI, I was able to set up flows for lead qualification, follow-ups, and even basic customer support without needing a technical background. It helped me bring some structure into my sales process. The broadcast and segmentation features are also very useful. I can target the right audience instead of sending the same message to everyone, which improved my response rates. Recently, their Instagram integration has been a solid addition. Being able to capture leads from Instagram DMs and bring them into the same system makes things much smoother. Now I don’t have to jump between platforms, and I can automate replies there as well, which is a big advantage if you're running ads or getting a lot of inbound messages. Overall, if you're serious about WhatsApp marketing and conversational sales, WATI is a strong tool to start with and grow on. It helped me move from manual chatting to a more system-driven approach, which made a real difference in my business.

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HQ Location:
Hong Kong, HK

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@Wati_io

Wati, the Agentic Customer Engagement Platform for Revenue Growth.

Wati is an agentic customer engagement platform that transforms conversations into revenue across marketing, sales, and support. By uniting AI agents and human teams across WhatsApp, Instagram, RCS, voice, and web chat, Wati unlocks growth via meaningful interactions while the Wati AI Copilot supercharges your team's productivity. Trusted by over 16,000 customers across 190+ countries, Wati simplifies complex operations and business conversations with a unified inbox, no-code automation, and our intelligent AI layer, Astra. Proudly backed by Tiger Global, Sequoia Capital, DST Global, and Shopify, and recognised as a Premium Partner of Meta and Google. Wati, the Agentic Customer Engagement Platform for Revenue Growth. Compliances: GDPR, ISO 27001, SOC 2

Details

Year Founded
2020
Website
www.wati.io