Getting colleagues across 60+ countries to talk about their work online sounds impossible—until you have the right tool. For me, it really comes down to two things. First, nobody needs training. An agronomist in Brazil and a marketer in Oslo see the same simple screen, and both immediately know what to do. Second, the scheduling handles time zones properly, so a campaign lands in each market at a sensible local hour instead of dropping in the middle of the night. I also rate the dashboard highly: it loads quickly, the numbers feel trustworthy, and I can answer a question from leadership in about thirty seconds rather than promising a report by Friday.

I’ve spent my career in content, and the hardest part has never been creating it—it’s been distribution. Vulse solves that distribution problem in a way I hadn’t seen done well before. At Tele2 we produce a lot of strong material, from partnership announcements to sustainability stories, and historically most of it lived and died on our brand channels. Vulse changes that by turning our own people into a distribution network. I brief the content in, colleagues across the business pick up what fits their role and audience, and our stories travel much further than any single channel could carry on its own. The platform itself stays out of the way, which is the highest compliment I can give a tool. It’s fast, the interface is clear, and nothing about it creates friction for busy people.

I come from a storytelling background, so the real value of Vulse for me is that it enables our people to tell our story, instead of leaving everything to the brand page. We operate in a traditional industry that isn’t always front of mind on LinkedIn, and encouraging our team to share what we do—our heritage, our products, and our sustainability work—has helped us reach audiences we’d never have connected with through corporate channels alone. The UI is clean and genuinely easy to navigate, which really matters when you’re rolling something out to colleagues who aren’t natural content creators. They picked it up with no training. Performance has also been consistently strong: content publishes reliably, and the dashboard loads quickly even when I’m reviewing analytics across the team. What I didn’t expect was how much the analytics would influence my thinking. Seeing which stories actually land has genuinely sharpened how I approach brand content across the board.