The biggest upside is that it makes CTV available to a brand our size. We're a lean DTC team with no agency, and Vibe let us launch streaming TV campaigns ourselves with a reasonable budget. The setup feels familiar if you come from paid social, so we weren't starting from zero.
I love that Vibe is a self-service platform where you can easily check in on campaigns/reports and scale up or down on demand. The fact that it also integrates seamlessly into triplewhale, something my team uses as a source of truth for data/reporting is a big benefit. My Vibe team - Romano and Lizzie are always just a chat away if I need something or have a question. The Incrementality report that was done was such a impactful tool to help our Marketing and Ecomm teams see how CTV/Streaming ads are benefiting our paid media has a whole and are adding incremental revenue.