I appreciate Vibe's ease of use and scalability. The platform allows for fast scaling of campaigns, whether up or down, and offers super specific targeting parameters, making implementation of any campaign quick and easy. The creative uploading process is smooth, and I value the tools available to repurpose existing paid social ads into CTV-ready ads. The audience targeting with Vibe is impressive, especially with its sync capability with Klaviyo, our CRM, which helps us retarget existing and prospective customers effectively. I also find the onboarding process super easy as Vibe's team is very hands-on. Additionally, Vibe's integration with our triple l account and Klaviyo streamlines our media mix, giving us a holistic ad spend picture. I particularly value their internal incrementality testing, which I regard as the gold standard for proving channel performance in the non-obvious area of CTV from an attribution standpoint.