Helps hone in where to look, rather than searching for a needle in a haystack.

It is so helpful to understand who within a company I am selling to has used our product, great way to understand champions and who may be able to help get us farther along in a deal.

The fact that they're so automated, once it's set up, it's easy to compile a list of leads to flow into a campaign or cadence. They are integrated with our CRM system and automatically create new contact and account records directly in our salesforce. Their CSMs are great to work with and provide a lot of guidance for how to get the most out of your instance. You can also create parameters around the types of leads you want or don't want so you're not paying for unqualified leads.