I really like being able to control events in real-time with Trackingplan. It's really useful to see almost with a click where and when I'm missing an event, a parameter, or a value. I also find the functionality for campaign traffic interesting and useful. Moreover, event monitoring works very well both in the app and on the web. The initial setup is easy and intuitive.

How easy it makes it to actually see what’s happening with tracking in real time without having to dig through network logs or do loads of manual QA. It’s helpful for spotting when something has changed or broken across analytics and ad platforms, especially around events, dataLayer, etc. It gives a lot more confidence that tracking is behaving as expected, and makes debugging issues much quicker when something does go wrong.

It lets me check real sessions to review our Analytics/Media tracking configuration. This makes it possible to avoid certain auto-tests (like forwarding money for purchases or opening lots of browser extensions) just to verify those configurations. The AI layer that’s implemented is a great solution for being more autonomous and faster in our analysis.