The ability for it to help us retarget anonymous web traffic using emails and SMS messages.

I like that Tie runs in the backend, and I never have to worry about it. It doesn't add any work for me because users are automatically added into a flow, allowing me to retarget them. I see a monthly revenue increase from these users. I also like that Tie syncs seamlessly into our Klaviyo account, and the initial setup was super easy, taking just a few hours.

I use Tie for retention marketing across many brands. I like how it helps identify customers on our site who aren't yet in our email/sms program and targets them effectively. The promo tab protection tool is also great, as it helps us land in more primary inboxes, which drives higher click and conversion rates for our campaigns. In A/B tests, this tool contributes to higher revenue compared to campaigns without it. Additionally, I appreciate the proactive and responsive team that's always there to answer questions and guide new strategies. The initial setup was very easy, and overall, I find Tie's integration with Klaviyo useful for our needs.