The ThoughtMetric dashboard is very easy to understand. I like that I get an accurate read on ROAS and attribution, as we ll as being able to understand our customer better. The functionality shows you all of the touchpoints in the customer journey, as well as how many times a customer is touched before making a purchase. The customer support is very responsive and helpful.

I primarily use TM to monitor our overall metrics. Becuase we use Shopify Draft orders, it's difficult for any analytics software to accurately track the customers journey, therefore attribution isn't accurate. That being said, being able to introduce a small change in a marketing channel, and seeing the overall MER change is very important for us.

As a small but rapidly growing business, it is critical to have visibility into reliable and relevant data around our ad spend. After an extensive evaluation of the attribution space, ThoughtMetric was the only solution that delivered on all three critical categories: functionality, support, and price. Michael and his team have been incredibly supportive in both the presales and post sales phases of our relationship. It is clear that they truly care about their clients and their success. Highly recommended!