The User friendly UI/UX. It has easy to navigate menus and visuals that are catchy and easily understandable

The ThoughtMetric dashboard is very easy to understand. I like that I get an accurate read on ROAS and attribution, as well as being able to understand our customer better. The functionality shows you all of the touchpoints in the customer journey, as well as how many times a customer is touched before making a purchase. The customer support is very responsive and helpful.

I primarily use TM to monitor our overall metrics. Because we use Shopify Draft orders, it's difficult for any analytics software to accurately track the customer's journey, therefore attribution isn't accurate. That being said, being able to introduce a small change in a marketing channel, and seeing the overall MER change is very important for us.