I like the ease of use. It takes 10 mins to complete with a prospect. It is simple and covers off on all the keys areas of value in our product. I like the report it drives, and that the prospect can click through a link to drill down further and even modify their results. I love that I get notified when my prospect views the report! I like that you can slide the conservative factor to show the prospect how realistic the ROI is, as well as add in implementation time. It all adds up to a great, quick, easy experience for me and the prospect, and if the decision maker was on the fence with a purchase before this tool, they are almost guaranteed to buy, or at least ask more questions about the product rather than shut off and use price as an excuse.

I like the ability to invite my customer to update the data and make it meaningful to them, but providing a URL where they can access the use case we've put together and alter it. By doing so it's undeniable that the ROI is in fact their real numbers and helps us build a stronger business case.

Easy to use tool for communicating simple ROI to my clients.