That you can transform attributes and create new ones based on the events ingested. And that there are a lot of connectors for activating data. Also the new features about AI are really interesting

The structured setup allows for a highly scalable and customizable data foundation. While it requires upfront planning, it ensures cleaner data, better governance, and more reliable downstream activation.

Tealium Customer Data Hub makes it easy to unify customer data, manage integrations, and activate audiences in real time. It reduces dependency on engineering teams and helps create faster, more personalized customer experiences. The platform is flexible, scalable, and well suited for enterprise data needs.