It is user-friendliness and cost-effective. The easy setup, customization options, and the fact that it offers a robust free plan make it accessible to businesses of all sizes. It's like having a 24/7 support team without a lot investment. The ability to engage with customers in real-time and gain valuable insights about website visitors is truly invaluable. Before tawk.to I used to thought that it would be very expensive so I never researched about it but my hosting company suggested me to try once & twak.to is awesome. My favourite is Automation Bot in free plan. I have integrated it with my Web Hosting providing website (Host Harbor). I am using it everyday, Since when I started to use it I can now track visitors activity & then priotize which page needs more attention.

The app itself is good if you have your own live chat representatives

I can easily manage my website visitors, easy to chat with them.