Supermetrics

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827 reviews
  • 1 profiles
  • 5 categories
Average star rating
4.4
Serving customers since
2013

Profile Name

Star Rating

528
250
22
9
18

Supermetrics Reviews

Review Filters
Profile Name
Star Rating
528
250
22
9
18
Stephanie D.
SD
Stephanie D.
Chief Revenue OfficerSmall-Business (50 or fewer emp.)
03/18/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Effortless Data Automation with Limited Connectors

I love that Supermetrics makes it easy to automate standard performance data from platforms like Facebook, Google, TikTok, and export all my Shopify data. I really appreciate that I don't have to go in and pull reporting every day. Waking up and logging on to have all the data from the previous day updated within our dashboards is invaluable. Being able to pull data directly within Google Sheets is incredibly helpful. The confidence it gives me by negating potential human error with manual updates is also a huge plus. The initial setup of Supermetrics was super easy, just a few clicks to add the extension to Google Sheets and authorize the connections. I was able to start using it right away. I consider Supermetrics a premium tool with the functionality and connectors needed for a company doing substantial business.
Verified User in Sports
US
Verified User in Sports
Mid-Market (51-1000 emp.)
03/10/2026
Validated Reviewer
Review source: Organic

Helpful Reporting Tool, but Pricing Tiers Lock Basic Connectors

Supermetrics makes it relatively easy to pull marketing data from multiple platforms into tools like Google Sheets and Looker Studio. It simplifies reporting workflows and saves time compared to manually exporting and combining data from different ad platforms.
Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
01/16/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI

Versatile data hub, challenging in setup

I like that Supermetrics supports all common networks and offers many connectors, which allows collaboration with many tools. The support for Looker Studio works very well, and you can also integrate the information into Google Sheets, which is also very good. The support is generally helpful.

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HQ Location:
Helsinki, Uusimaa

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What is Supermetrics?

Supermetrics helps over half a million marketers and analysts move data from popular marketing and ad platforms like Facebook, Google, and HubSpot to their favorite AI chat, analytics, reporting, and data warehouse platforms. Over 15% of global ad spend is reported through Supermetrics.

Details

Year Founded
2013