I like that Supermetrics supports all common networks and offers many connectors, which allows collaboration with many tools. The support for Looker Studio works very well, and you can also integrate the information into Google Sheets, which is also very good. The support is generally helpful.

That it helps me to combine all the metrics I need from all the channels I need.

I like that Supermetrics is very easy to use and also quite flexible. There are a lot of metrics available, especially on platforms like Meta and Google. I find it very beneficial for automation of data pulling, which allows me to perform a daily pull of data effortlessly. The initial setup was very easy too.