Supermetrics makes it relatively easy to pull marketing data from multiple platforms into tools like Google Sheets and Looker Studio. It simplifies reporting workflows and saves time compared to manually exporting and combining data from different ad platforms.

I like that Supermetrics supports all common networks and offers many connectors, which allows collaboration with many tools. The support for Looker Studio works very well, and you can also integrate the information into Google Sheets, which is also very good. The support is generally helpful.

That it helps me to combine all the metrics I need from all the channels I need.