I like that Sprout is very user friendly, helps me know when to post content and has solid metrics. The AI/Intelligence is also quite smart.

The best about Sprout Social is it provides one place to manage social media posts, messages, and engagement across different platforms.

I like that I don't need to log into multiple platforms because Sprout Social is integrated with our client tool. It monitors keywords, allows cases to be automatically assigned to the right queue and language, which can improve our response rate. I appreciate the ability to leave internal notes. I also enjoy the conversation history feature and how it gathers all comments in one place, making it easier to see the entire conversation without checking the social platform separately. This helps us avoid repetitive responses and allows us to pick up conversations from the middle, which is especially helpful when the volume of interactions increases. It also helps us understand the context within one thread so we can offer more personalized and better responses, improving the support experience. Additionally, the setup of Sprout Social is intuitive, even though we initially experienced some access errors that were resolved over time.