- You can track everything you need: browser-side, server-side, custom events - You can customize the tracking to your needs - You can prevent any compliance or security headache by hosting the processing and storage on your own infrastructure - Snowplow's support is first-class

The complete control over the data capture & tracking

The Snowplow platform is compelling. It allows us to track and re-structure analytics for our products/Line of Businesses. Different product teams require customizable fields, and with snowplow, we can set up that system and understand customers' behavior and journey on our website. It also has an excellent standard set of tracking, for example, everything you'd want to know about a page view or the device or the browser information. The team at Snowplow is also great to work with, professional, attentive, and flexible. The most significant advantage is the support team, as they quickly respond to all the queries and are happy to organize sessions for new team members and onboard them. We have combined it with Looker as a BI tool, we're able to inspect and find insight from our products/efforts very quickly.