Ease of use and the ability to configure syncing to a granular level

The best part is the form filler. While most tools only save passwords, RoboForm is increadibly good at filling in entire address and credit card forms perfectly. The admin console is also easy to use and great because it make it very simple to give or remove access for employees whenever our team changes.

The saving of logins and auto-form filling feature with password generator. Everything is in one place. Also, every web site is different (some want special symbols, some don't, some force a special symbol, etc). Now I don't need to track every web site's rules about passwords. Best thing I can take it with me and not need to rely on a paper list or excel sheet for the passwords.