As CDO for the revolution of our rental & subscription products, Sharefox is an integral part of our online strategy. The platform's standout accomplishment is its ability to automatically handle recurring payments, making for a smooth and "set-it-and-forget-it" source of revenue that helps in increasing cash flow predictability and frees up staff time. More importantly, its infrastructure inherently accommodates B2C and B2B rental models on the same platform - a functionality that has proved invaluable to us. We can do both short-term consumer equipment rentals and long-term corporate leases without separate systems.” Product and catalog management are strong enough to offer flexibility in handling a complex environmental inventory. Language support is important to us as well, and we wanted Frappe / ERPNext because it didn't force us to be an English first business.

As an efficiency and brand representation focused operating partner, the best feature to me is the customisable website that comes included with it’s visual editor. But before Sharefox, we had a generic site that was never properly updated bringing our professionalism into question and making the renting experience of our customers renting us our Danalock smart locks clunky. The visual editor is great - we're now at a place where our marketing team don't need to loop in development to make tweaks, the templates work well out-of-the box. We control the structure and design, so our brand always shines through — from that first ad a customer sees to last checkout page. The added simplicity of integration was another big win. It was also quick and easy to integrate our Danalock products with the platform so that inventory levels, prices, and availability now update automatically on our handsome new site. This really replaces as an all in one rental commerce platform, the three to four different software subscriptions we were juggling before.

My role as Chief Digital Officer (CDO) is to produce cohesive digital experiences woven into the fabric of doing business. Sharefox has been key in our digitalization of the rental industry. At its heart, the strength of the platform is that it’s a true all-in-one online store. The modern calendar is not only a booking system, but it's the lifeblood that integrates seamlessly with an advanced stock control system dealing with intricate product sets and variations. This was highly important to us as an integration point. Being able to show inventory multiple different ways allowed us to customize the customer journey for our different user segments, driving more engagement. What’s the implementation like? The architecture (both from a logical and documentation perspective) of the platform is sound which also made it relatively easy for us to integrate that into our tech stack (which includes Assa Abloy access systems). The multi-language, multi-currency support was a big win for our global operations as well, and removed a lot of the barrier to entry that we had with other solutions.