The tool set quickly helped collate target personas and then monitor their activity against campaigns. The also worked directly to secure meetings with the customers and hand a warm contact and/or opportunity over to me.
JV
Julie V.
Head of Field & Partner Marketing, Canada & LATAM 🛡️ EDR • Purple AI • Identity • Growth Marketing • Channel Marketing and Tech Alliances Partnership • Lead Generation
We successfully engaged with Sellerate who helped ensure our marketing events were well attended and lead gen was followed up and moved to opportunities. They juggled multiple regional and virtual events, and registered the right personas for each event (CISOs - Senior Directors). Post-event our (Sellerate) SDRs helped with follow-ups and further top of the funnel qualification. In doing so, they significantly contributed towards our pipeline building activities.
Another benefit of working with the Sellerate team was that they are customer obsessed. We enjoyed their professionalism, speedy communication, and focus on customer service.