There are a few very simple things that matter to our team. 1. Without continuous checking, keeping on running is pretty easy. 2. More consistent growth on Instagram than being fully manual. 3. The process is as light as air, integrating into your current workflow. 4. The small brand team was relatively easy to set up. 5. It lessens the amount of repetitive day-to-day follow-up. In my position of leading brand and marketing work, I enjoy that it doesn’t compete for too much attention once the audience direction is set. It provides us with a practical cushion, while we stay focused on content, campaigns and brand presentation.

Using Plixi is easy and doesn’t call for much ongoing management. After the initial set-up, it can lead to consistent growth on Instagram with minimal upkeep. It integrates well with the established marketing workflow and gives enough insight to assess overall performance.

My favourite thing about Plixi is that it is easy to keep working and requires no attention. It produced a more consistent growth pattern than the more hands on and manual approach we used previously. I have been coordinating all creative work, campaign timing and internal follow-up, so as a Design PM I didn’t want a platform I had to check all day. We shared audience direction with you which helped support Instagram growth in less manual and more consistent way. This does fit into our workflows better than I expected. As a result, we can track performance, link it to our larger reporting process, and make the team visible without creating another heavy admin task. Groups that are smaller can truly benefit from this kind of support.