We supplement a huge part of our content curation utilizing content syndication. We utilize artificial intelligence to proactively target our ideal customer profile (ICP) and deliver content to them in their natural habitat through always-on, relevant communications to engage with our content like it would in social media and initiate an inbound conversation with us. Essentially, it’s syndicating on their site where they already are. What is its usage? Pointing and drawing insights . We programmed the AI engine to search for individuals with specific job titles including Security Analyst, CISO, various skills mentioned in bios, and belonging to specific industry groups, among other parameters. It has 2 benefits. It performs the automation.

On a global scale like Marriott’s, results and efficiency are essential. We have been testing Plixi for the past 18 months based on a problem we were trying to solve: poor residential and business community engagement with our hotel’s primary restaurant even though end-user guest reviews were strong. We already do global marketing as a brand but were looking for the tool to hyper-target our city. Plixi was great because geo-fencing and interest-based targeting were ideal. Our ads were served to users within ten miles of the hotel who followed competitors (other luxury hotel bars), local food influencers, and people in upscale residential areas. The reliable and gradual expansion lent itself to a strong ROI story. It wasn’t merely a follower count bump but, soon enough, an actual bump in Instagram-driven reservation mentions on OpenTable and an easily quantifiable spike in bar traffic from local professionals after the workday. Having the platform completely work on autopilot and only needing attended to for a few minutes a day (unless you want to “hack” your growth) was critical – I didn’t want my already-overworked marketing coordinator having to babysit yet another tool in our crazy year of content production, guest discovery and promotion on Post Execute..

In the world of hospitality, a silent Instagram page is a warning sign. To launch our new rooftop lounge last year, we had to both generate real excitement and bring in a stylish crowd with high spending power on day one. We have a lot of things that our team uses for marketing, but we brought Plixi in to execute algorithmic foundational growth on the base of followers. The ability to geotarget users who like other competing luxury venues, high-end fashion brands, and specific Influencers within a 25-mile radius also proved invaluable. Set-and-forget" reliability was perfect for our rapid development pace. As our team produced beautiful shots ranging in style from cocktail to ambiance, Plixi worked tirelessly behind the scenes to make sure that content was being driven straight into the eyes of those who needed to see it. And this wasn’t just followers — these were relevant followers, people who were already predisposed to shell out for premium experiences. Monitoring just as closely was the uptick in tagged posts and user-generated content coming from our venue which, of course, is the end-all social proof. For a product guy, the user count increasing was an obvious, measurable KPI of the effectiveness of our pre-launch marketing.