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PathFactory

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536 reviews
  • 2 profiles
  • 6 categories
Average star rating
4.3
Serving customers since
2012

Profile Name

Star Rating

314
170
38
7
7

PathFactory Reviews

Review Filters
Profile Name
Star Rating
314
170
38
7
7
Verified User in Computer Software
UC
Verified User in Computer Software
08/16/2024
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Great tool for creating personalized prospect experiences

I've been using PathFactory for a couple months. Once the templates and branding is set up, it's quite easy to set up unique landing pages for our ABM campaigns. Their support has been top notch and quick to respond with answers and questions, as we continue to expand our use of their features.
BR
Ben R.
08/16/2024
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

The best choice for hosting content

PathFactory makes uploading, updating, and organizing content easy! They also have great reporting and a salesforce integration that helps you track the impact assets have on deals.
Verified User in Computer Software
AC
Verified User in Computer Software
08/15/2024
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Marketing

I like Pathfactory detailed anlytics on user engagement segmented by Content type, UTM performance, Time user had spent per content and some more advanced anlaytics. Their customer support is amazing and always helped us in answering any questions related to integration with our Marketing automation platform Marketo and CRM Salesforce.

About

Contact

HQ Location:
Toronto, Canada

Social

@pathfactory

What is PathFactory?

PathFactory helps you understand what content each buyer engages with (and when) so you can deliver personalized marketing campaigns at just the right time. Traditional metrics like clicks and views often leave you guessing about buyer intent. With PathFactory, you’ll discover the journey behind the clicks and curate the right content for each buyer, helping them move through the funnel faster. You'll see who your buyers are, learn what content resonates with them, and pinpoint when target accounts interact with your sales and marketing materials so you can serve up personalized content experiences. Stop guessing—use PathFactory to bring true personalization into all your marketing campaigns. Request Description: I want to update the general description that shows up when G2 users search for PathFactory.

Details

Year Founded
2012